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1. Primary
This mood board would be based around strong independent women who
are adventurous and act tomboyish. The age range involves 15-25 year
olds and the gender would be female, because The Descent is empowering
to women. The females themselves with belong to a ranking of E because
they are students and do not participate in full time work. The pictures of
graduates and teenage girls support the idea of a young audience. The
picture of Kill Bill represents strong women as well as violent women. The
parental background of the women who watch The Descent would be a
socioeconomic of C1- C2 , which involve professions such as teachers or
office based jobs. The primary, all-female audience would also like the
goriness and gruesomeness of The Descent without being stereotypically
girly.
In the context of Rubicam’s theory, I feel that the primary
audience are Mainstreamers. They want to watch movies
that are known to be exciting and popular. Having the age
range of 15-25,which indicates that they are students,
stereotypically they will want to be involved with
mainstream brands and movies. They would also be
under the category of Yuppies, because they are of a young
age. They would also be under the ‘yuppies’ category
because the females who watch The Descent would tend
to be active and slightly tomboyish females.