This document discusses three potential primary audiences for a horror film called "The Descent": 1) The primary audience would be horror fans aged 15-25 from socioeconomic group E, who enjoy genres involving zombies, gore, and death. 2) A secondary audience would be females aged 18-25 from group D, as the film empowers women and features strong female leads. 3) An additional audience would be people aged 25-35 from groups C1, C2, or B who enjoy extreme sports, as the film may appeal to their adrenaline-seeking tendencies.

1. Primary audience- This will be horror fans, who love all kinds of horror
genre like zombies, death, blood and gore.
The age group for people in this category would be 15-25 of a socio
economic grouping of E what have a disposable
Income. When people watch horror films the aim is to scare people.
The audience would be mostly males because
The cast is female making a sex appeal to men.

2. Secondary audience-The secondary audience would be females.
Females would like this as it promotes females in films like The
Descent and shows them independent and empowered.
Age range for this audience would be 18-25 years of age.
People watching this film would like spending time with there
Friends and probably go to the cinema to watch it. Socio
Economic grouping would be a grouping of D as these people
Would have a disposable income.

3. Additional audience- This would be people who partake in
extreme sports. People of this audience would have an age
range of 25-35 and at the peak of there career, socio
economic grouping for this audience would be C1, C2 or
maybe moving into B who can afford to do extreme sport and
like the adrenalin factor. These people will have an income that
is controlled therefor if they were asked to watch The Descent
they will need to be convinced that the film is worth it as there
budget would be tight. Females that watch this film would be
interested in the film as they themselves do extreme sports.