The Descent moonboards

1. Primary Audiences
Primary Audience – The main audience will be people will be mainly females
as the movie is a all female cast, this will appeal to young independent
women as the same type are being shown in the movie. The girls in the
Descent doesn’t have the typical girly stereotypes with the pink, hate being
out in the wild and hate blood. The age range would be around 15-24 years
old as they will have disposable income which would be why it is aimed
towards younger people. They would fit into the E section as they most likely
wont have a job but their it depends on the parents as they can be in any
professions and can be in C1, C2, but t also depends on the disposable
income that they get. According to the Rubicams the main audience is will
mainly be mainstream as horror lovers are stereotyped as females would
watch The Descent with other people to give around the word of mouth to
other people around the age of 15-24. They could also be reformers as they
would like to change how the world thin of women, These women would be
25-34 as they are educated and know what they need to do to get to the
point.

3. Secondary Audiences
Age: 15-24
Gender: Males
Social Grade: E
The ensemble female cast with different stereotypes that at least one of the
characters would appeal to someone. The males would be movie lovers and
watch the movie several times as the movie is a good example of a ‘any thing
can happen’ movie. The age range of the males that the movie is appealing to
will be 15-24 as that is the age when puberty starts to happen. The parents
that the males have can be in any social group but the disposable income will
depend on weather they can watch the movie. According to Rubicams these
people will be the mainstreamers as they are the largest audience to
entertain who love horror movies which are mainly between the ages of 15-
24 years old.

5. Additional Audience
The additional group that the Descent is aimed at is people who are into
extreme sports as they will be around the age of 24-35 and this would mean
that thy have loads of disposable income which is good for the creators as
they are the ones that can buy it on DVD or go to the cinemas to watch it. The
social economic group that they are in is C1/C2 as they would have a job and
many disposable income as they will have a job which has reasonable pay.
They would also be interested in movies as they need to have leisure after
doing the activities. They can relate to the thrill that the actors get in the
movie which can help promote the movie to friends with similar interests.
The Rubicams of the additional audiences would be the Dinky’s as they would
have double income with nothing to spend the money on which would lead to
more disposable income at the age of 24-35.