media evaluation 4

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?
Evaluation question 4

2. TARGET AUDIENCE
Our main target audience consists of females of ages from 13-25 because
young females are usually the viewers of high school movies. This is because
the main character is a female and the main plot surrounds her high school
problems- allowing female viewers to relate easily.
Our wider target audience are males who can relate to the supporting roles
such as the male love interest or the loser boy.
To attract our core audience we have bold, colourful titles which will also be
visually stimulating by the movement of them.
To address them we also made use of an effective soundtrack (which
includes pop music which many people know of- Fancy by Iggy Azelea)
which the audience will enjoy listening to so that they can engage with the
movie more and be put in the right mood.

3. TO FIND OUT WHO OUR AUDIENCE IS
WE FOUND OUT WHO THE TYPICAL
AUDIENCE OF ‘MEAN GIRLS’ IS…
The
demographi
cs
generalise
as a female
of age 25-
29 who has
a typical
profession
of being in
the
entertainme
nt/media
industry

4. WE FOUND OUT THEIR GENERAL
INTERESTS…
She enjoys
going cinema,
reading
celebrity/fashi
on magazines
and sleeping

5. WE FOUND OUT WHERE SHE
ENJOYS TO SPEND HER EXTRA
MONEY…
She is an avid
user of social
media such as
Instagram and
spends a lot of
her money on
clothes
shopping

6. LASTLY WE FOUND OUT HER
FAVOURITE MOVIES, MUSIC, TV
SHOWS AND CELEBRITIES..
She is
mainly into
romantic
comedies/hi
gh school
movies. She
enjoys
following up
on actors
lives and
listens to a
range of
musicians
from
different

7. SO OUR TARGET AUDIENCE WILL
BE SIMILAR AS THAT ONE…
A
facebook
profile is
being
shown to
show the
typical
viewer
who would
enjoy
watching
‘Colly’.

8. THESE ARE HER FAVOURITE
MOVIES…
Similarly, she
enjoys high
school movies
and romantic
comedies

9. THESE ARE HER FAVOURITE TV
SHOWS..
Reality
programs,
singing
competitions
and high
school tv
shows are her
favourites

10. THESE ARE HER FAVOURITE
BOOKS…
She doesn’t
read much
but is into
romance
novels and
fashion/celeb
rity
magazines

11. THESE ARE HER FAVOURITE MUSIC
ARTISTS…
She is mostly
into up to
date pop
artists and
boy bands

12. THESE ARE HER FAVOURITE
APPS...
She is an avid
user of social
media apps
and shopping
apps