2. Primary Target Audience
Primary
Aged Between 15-25
Socio-Economic Group E
Female
Mainstreamers
For the Descent, the primary target audience
is most likely to be young females who are
maybe still in school and don’t have any
possible income, apart from their parents
who are most likely in the C1 grouping.
The Descent is likely to attract mainly female
viewers because of the assembly of an all
female cast, resembling strong, empowered,
independent women.
3. Secondary Target Audience
Secondary
Aged Between 25-35
Socio-Economic Group C1/C2
Male
Individual
I think that the secondary audience is most
likely to be males aged between 25-35 and are
in the socio-economic group C1 and C2, likely
to have a skilled occupation. These males are
fans of the genre horror and like there share of
seeing blood and monsters. The thing that
give this suggestion a higher possibility is the
sex appeal towards an all female cast. Before
the Descent, it was unusual to have an all
female cast with empowering roles.
4. Additional Target Audience
Additional
Aged Between 25-35
Socio-Economic Group C1
Male And Female
Aspirers
Finally, for the additional target audience I think
the Descent is trying to attract both male and
female viewers, who again are aged between 25-
35 and are in the socio-economic group C1. These
people are most likely to be extreme sports
enthusiast and are likely to be buying top tier
sporting products with a lot of income.
The Descent has many scenes in which sporting
activities and gear are shown. For example, the
white water rafting and the caving.
