Target Audience Profile

1. Age - We are targetingthe age range
of 16 – 30 as the narrative follows
someone whoisenteringartschool
so itis roughlythe same age as the
characters. Alsopeople aroundthis
age are tryingto understand
themselvessoteenagerscanrelate
to the maincharacter. Thiswill also
appeal topeople towardsthe older
range of our targetaudience
because theymayhave been
throughhighereducation
themselves
Gender- The primarytarget genderforourThrillerfilmismen.
Thisis because the maincharacteris focussesonismale.Alsothe
filmchallengesthe stereotypeof mennotspeakingoutabout
theirproblems.Thisfilmwill alsoappealtowomenaswell
because there isa female characterwhoisthe bestfriendwhois
tryingto helphim.
Lifestyle –We are aimingatpeople
witha similarlifestyle tothose of
the maincharacter. Whetherthey
are inhighereducationwhether itis
universityorevenattendartschool.
Theyare of a higherclass,belonging
to socio-economicgroupsA,B,C1,
so theyhave beenthroughhigher
educationandholda managerial
job.
Socio-economicgroup/s –We are targetingpeoplebelongingtoA,
B, C1. This isbecause itisfollowingsomeonewhoisfollowingonto
furthereducationinaspecifiedcourse.People belongingtothese
groupsusuallyhave highereducation sotheycanrelate tothe
setting.
Psychographicgroup/s – Reformer
and succeeders.
Reformers are lookingforpersonal
growthand developingknowledge
whichthe maincharacter is tryingto
do as he is tryingto workout
whetherhe isa goodor badperson.
We alsowantto target to appeal
succeedersbecause theseare
people withagoodworkethicand
goal orientation,thislinkswiththe
highereducationaspectof the
narrative,sowe are targetingpeople
belongingtothisgroup
Likesandinterests –We are aimingtopeople thathave an interest
inart and psychological films.Thisisbecause the base of the
narrative isart and goingto art school so theywouldbe interested
inthe film, butthisdoesnotdiscountpeople whodonotlike artas
it looksatself-expressionandmorals.People withaninterestin
psychological thrillerswouldhave aninterestbecause the filmis
builtaroundwhatthe main character isfeeling.
Target Audience Profile
Geographical location –We are
aimingat people the UK,Irelandand
America.Thisisbecause these are
Englishspeakingcountries.