2. • Primary audience: the primary audience for
this film is girls aged 15-25. the reason why
this is because they like being scared and they
like to do things in groups like go to the
cinema and do activities together. The socio
economics this age group comes under E
because they're students but their parents
would be C1 /C2.
4. • Secondary audience- the secondary audience
will be horror fans. This is consist of both male
and females with age varying 15-35. I say this
because the film consists of a lot of blood and
gore with some sub horror such as survival
and monsters. This is very appealing to horror
lovers. The socio economic group would be
E,DS,C2 as they are students and workers.
Theire parents would come across as C1 or B.
6. • Additional audience- the additional audience for this
film would be females and sometimes males that are
into extreme sports and possibly in there 30s to 40s.
This age group is mainly the type to like the out door
activities such as mountain climbing and caving to
keep fit. The socio economics for this group is C2,C1
as by their age they’ve have finished university and
have a stable job with high income and are now
getting into some activities to pass time. Their
parents would be slightly higher in the socio
economic ladder.
7. Rubicam
Mainstreamers watching the film will most likely
be horror film lovers this is because they trust in
getting scared from a good movie
