This document discusses elasticity, which measures how responsive quantity demanded is to changes in price. It defines price elasticity of demand and explains that demand is elastic when a percentage change in quantity demanded is greater than the percentage change in price, and inelastic when the opposite is true. Elastic goods have substitutes and inelastic goods are often necessities. The document provides examples of calculating price elasticity using demand curves and formulas. It illustrates different types of elasticity including perfectly elastic, inelastic, unitary, and inbetween cases.