This document discusses advertising a documentary on LGBT representation in Radio Times magazine and on BBC radio stations. Advertising in Radio Times allows the documentary to reach both a young audience through BBC stations and an older audience who read Radio Times. Using Radio Times' layout and conventions for the magazine cover and articles will help the documentary promotional materials fit in as part of the Radio Times brand.

1. H O W I T W O R K S
W E L L A S A
L I N K E D A N D
B R A N D E D
P R O D U C T
R O I S I N Q U I N N

2. As Radio Times is a BBC based magazine and our documentary
is set to be broadcast on BBC 3, it is the perfect magazine to
advertise our documentary. All of our separate products will be
released and broadcast across BBC publications, for example
our radio advert will be broadcast on BBC Radio 1. BBC 3 and
Radio 1 usually attract a large teenage / young adult audience,
meaning that these would be able to advertise our
documentary to the correct people. However, using Radio
Times gives us the potential to reach a different, older audience
who may also be interested in the topic of LGBT representation.
Many young people do not buy TV listings themselves, but
their parents might. This means that older people get the
opportunity to read about our documentary and potentially
watch it, and if the documentary is not advertised to young
people through TV or radio, they may find out about it through

3. We could use this front over to help inform the
creation of our own by following the layout and
codes and conventions of a Radio Times
magazine. For example, we would use one large
main image and put large emphasis on that and
the main cover line. We would also use few,
simple cover lines on the left third of the
magazine to evidence what else can be found
inside.
We could use this double page spread to
help us conform to the codes and
conventions of a Radio Times article. For
example, we would use one main image
with several smaller images around it and
the main article written at the bottom.
This would help our product work well as
a rand as it would make it look like it
follows the same structure and format as
other Radio Times magazines.