The document discusses the production of a documentary, radio trailer, and magazine article about cyberbullying. It aimed to appeal to students aged 16-19 but also include opinions from other groups affected by cyberbullying. Continuity between the products was ensured through using matching images and quotes. The magazine was designed for Radio Times to reach a wide audience, while the radio trailer was aired on Radio 1 for its large listener base. Overall, the combination of the main documentary product and ancillary tasks of a radio trailer and magazine article were meant to effectively promote and advertise the documentary.
How my film was distributed and engaged My audience CharlieSlorick
An overview of what research was done, in order for our production company to have a successful distribution plan. And the methods we took to engage our target audience.
How my film was distributed and engaged My audience CharlieSlorick
An overview of what research was done, in order for our production company to have a successful distribution plan. And the methods we took to engage our target audience.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Whilst creating our documentary we were aware that we also had
two ancillary tasks to consider in which were a radio trailer and a
tv listings magazine. In order to get a professional outcome there
were many elements that we had to consider during our
production.
Overall our target audience was mainly students age raging between
16-19 therefore we particularly chose this target audience as
they would be of a similar age range as us therefore we feel we’d
have a deeper understanding of what they’d find interesting in a
documentary. Moreover teenagers are statistically more so
involved in cyber bullying therefore we had to ensure not only
our documentary but that our radio trailer and magazine would
appeal to them. Although we had chosen this target audience we
wanted to ensure that we weren’t excluding other audience as
we felt that our documentary could potentially appeal to parents
with children using social newtworking devices or potentially
teachers who have witnessed the damage the rise in social
networking has caused. Therefore we had to take this into
consideration and ensure that we had the opinion of a wider
range of people in our documentary not purely student based. I
think this could be a way in which our main product and ancillary
tasks are affective. This is because they all link together in
ensuring that the product appeals to others as well as purely the
target audience. This could be because maybe elder generations
are more inclined to listen to the radio and therefore hear the
radio trailer whereas magazines are often more so brought by the
younger generation therefore allows for a range of people to
hear/see about the advertisement for our documentary.
3.
A connection between the main product and ancillary
tasks is highlighted through the tv listings magazine
article. This is because our magazine has two main
images both in which are in our documentary this
therefore ensures there is an element of continuity.
There is an image of the reconstruction in which we
potentially feel is the biggest attraction to our
documentary. Within the images the same girl from
the reconstruction is used in which again is continuity
and clearly advertises the fact that purpose of the
magazine is to advertise the documentary.
4.
The magazine article has two direct pull quote in which are used in the
documentary. One of the quotes is from the reconstruction which as
previously stated is thought to be the main attraction, the same quote is
used in the radio trailer. The pull quotes help to give the reader an
insight of what the documentary is actually about- this helps to
encourage the reader to watch the documentary to see what else
happens.
On our magazine we have a line in which purely advertises the
documentary. It shows the date, title and time. It helps to support the
main product as it is more likely that people will actually watch the
documentary if they know exactly when and where it can be found.
5. Our
magazine colour scheme was quite simple. It
was mostly black and white and quite dark colours.
We chose to follow this colour scheme in order to
support the reconstruction which is quite dark. We
chose to do it quite dark in order to portray the way
in which people feel when they are cyber bullied
therefore black and dark colours show connotations
of sadness. As well as ensuring our magazine fit with
the documentary and radio trailer we also had to
ensure it worked with our chosen magazine. We
wanted to ensure our magazine was professional
therefore we based it around a typical rasdio times
magazine in which appeals to a wide range of people
in which was our aim. I think that our article appeals
to our target audience yet also more people outside
due to the magazines sheer popularity, including a
twitter page in which appeals to the younger
generation ensuring that our target audience will be
reached.
6.
The radio trailer directly relates to the
documentary with direct quotes from Erin
Gallagher ‘I'm Erin Gallagher I’m 17 years old
and I was cyber bullied. Furthermore the audio
snippets are of an asset in directly advertising
the documentary. They allow for little tasters in
which provide the interesting opinions in which
we gathered from interviews and vox pops. The
little tasters appeal to the audience as they are
left on a cliff-hanger and leave the audience
wanting to know more about the topic. This
therefore allows for the radio trailer and the
documentary to combine together. An element of
continuity is shown by the fact the backing track
from the documentary is also played throughout
the radio trailer, this directly advertises the
documentary. It shows that a particular style is
shown in both the documentary and radio trailer.
7. Our
magazine was for radio times in which is
Britains best selling quality magazine. Therefore
due to the popularity of the magazine this allows
for a wider target audience.
We decided to use radio 1 for our radio trailer we did this because it has a
wide target audience from 15 upwards. The listener population is
currently at 52, 352,000 people therefore would ensure our magazine was
very well advertised. It could be suggested that the radio trailer is better
for advertising due to the fact is it short and sharp and therefore more
interesting as it is able to provide a preview. However overall I think the
combination of the main product and the two ancillary tasks was
successful.