Textual analysis – newspaper advertisement
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Danielle Watkins plans to advertise a new TV channel in The Sun newspaper. The Sun has the highest readership in the UK and is one of the cheapest and most widely available newspapers, making it a good choice. While newspapers like The Daily Mail and The Times would be prestigious options, they do not advertise TV shows. The target audience for The Sun is 18-25 year olds, who will be interested in a new channel. Younger people prefer online news, so the website will also promote the channel to reach younger viewers. The advertisement will follow Channel 4's house style of including the channel logo, a brief introduction to the show, and information on where to find more details online.
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Textual analysis – newspaper advertisement
Danielle Watkins plans to advertise a new TV channel in The Sun newspaper. The Sun has the highest readership in the UK between January and December 2010. It is one of the cheapest newspapers and is widely available, making it accessible to many people. Watkins believes The Sun's target audience of 18-25 year olds will be interested in a new TV channel. Younger people prefer online news, so the website will complement the newspaper ad in reaching both older and younger audiences. Channel 4 advertisements typically feature an introduction with the show name and brief description, the Channel 4 logo, and information on where to find more details online.
Textual analysis – newspaper advertisement
The document discusses advertising a new TV channel in newspapers. It argues that The Sun newspaper would be the best choice as it has the highest readership and is widely available at a low cost. While newspapers appeal more to older audiences, the website and magazine ads could reach younger people. It also provides details on Channel 4's advertising style, which typically features an introduction, logo, and information on finding more details online.
Complete analysis of q music magazine
Q magazine is a monthly UK magazine focused on rock music that was first published in 1986. It was originally to be called "cue" but changed its name to avoid confusion with a snooker magazine. The magazine contains reviews and interviews about music, films, TV and games, though most space is given to interviews. Its target audience is older generations between 30-40 interested in alternative music rather than fashion-focused magazines. Circulation was 48,353 in 2014 with a readership of 339,000. In addition to the magazine, Q has a radio show, TV show, and annual awards show.
Magazine Front Covers
Kerrang! is a UK-based magazine focused on rock music. It is published by Bauer Media Group, a large multinational media company. Kerrang! has maintained its position as the best-selling music weekly magazine in the UK. Originally devoted to new wave of British heavy metal and hard rock, Kerrang! now provides information on current bands, music releases, and upcoming events. While appealing to both male and female readers, Kerrang! particularly targets younger audiences who can be difficult for magazines to reach.
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This document analyzes the design elements of a music magazine cover. It discusses how the magazine cover highlights its title through a partial logo and image of a microphone. The cover uses red, white, and black colors that relate to the featured artist Cheryl Cole's appearance. The cover line advertises that this is a special edition issue and hints that changes have been made to the magazine to entice readers to purchase it.
Media pre
This document analyzes design elements of music magazine covers. It discusses how a cover featuring Kanye West highlights the magazine's title through partial display. Colors like red, white and black are also examined, along with how they relate to a cover image of Cheryl Cole. Text on one cover announces a special edition and teases changes to the magazine to intrigue potential readers.
Analysis of Magazine Covers.
The magazine cover uses several techniques to attract readers' attention and promote the exclusive interview with Take That inside, including labeling it a "World Exclusive," using bold colors and fonts, and featuring a large photo of the band laughing and looking at the camera to convey a fun tone. Additional articles on Green Day and a pun about a Take That song are included to draw in fans of both bands. The positioning of the barcode is altered to accommodate the central photo.
Tv listings
The document analyzes 3 different TV listing magazines priced at 55p, 60p, and £1.70. It summarizes the layout and features of each magazine, including descriptions of the front covers, double page spreads showing TV listings and shows, and highlights sections. For the most expensive magazine, TVTimes, it notes the simple, professional design and unique double page spreads. It analyzes page layouts and how programs, descriptions, channels and times are displayed. Overall, the document examines the magazines' styles and formats to inform the layout of the author's own article and documentary.
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Textual analysis – newspaper advertisement
Danielle Watkins plans to advertise a new TV channel in The Sun newspaper. The Sun has the highest readership in the UK between January and December 2010. It is one of the cheapest newspapers and is widely available, making it accessible to many people. Watkins believes The Sun's target audience of 18-25 year olds will be interested in a new TV channel. Younger people prefer online news, so the website will complement the newspaper ad in reaching both older and younger audiences. Channel 4 advertisements typically feature an introduction with the show name and brief description, the Channel 4 logo, and information on where to find more details online.
Textual analysis – newspaper advertisement
The document discusses advertising a new TV channel in newspapers. It argues that The Sun newspaper would be the best choice as it has the highest readership and is widely available at a low cost. While newspapers appeal more to older audiences, the website and magazine ads could reach younger people. It also provides details on Channel 4's advertising style, which typically features an introduction, logo, and information on finding more details online.
Complete analysis of q music magazine
Q magazine is a monthly UK magazine focused on rock music that was first published in 1986. It was originally to be called "cue" but changed its name to avoid confusion with a snooker magazine. The magazine contains reviews and interviews about music, films, TV and games, though most space is given to interviews. Its target audience is older generations between 30-40 interested in alternative music rather than fashion-focused magazines. Circulation was 48,353 in 2014 with a readership of 339,000. In addition to the magazine, Q has a radio show, TV show, and annual awards show.
Magazine Front Covers
Kerrang! is a UK-based magazine focused on rock music. It is published by Bauer Media Group, a large multinational media company. Kerrang! has maintained its position as the best-selling music weekly magazine in the UK. Originally devoted to new wave of British heavy metal and hard rock, Kerrang! now provides information on current bands, music releases, and upcoming events. While appealing to both male and female readers, Kerrang! particularly targets younger audiences who can be difficult for magazines to reach.
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This document analyzes the design elements of a music magazine cover. It discusses how the magazine cover highlights its title through a partial logo and image of a microphone. The cover uses red, white, and black colors that relate to the featured artist Cheryl Cole's appearance. The cover line advertises that this is a special edition issue and hints that changes have been made to the magazine to entice readers to purchase it.
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This document analyzes design elements of music magazine covers. It discusses how a cover featuring Kanye West highlights the magazine's title through partial display. Colors like red, white and black are also examined, along with how they relate to a cover image of Cheryl Cole. Text on one cover announces a special edition and teases changes to the magazine to intrigue potential readers.
Analysis of Magazine Covers.
The magazine cover uses several techniques to attract readers' attention and promote the exclusive interview with Take That inside, including labeling it a "World Exclusive," using bold colors and fonts, and featuring a large photo of the band laughing and looking at the camera to convey a fun tone. Additional articles on Green Day and a pun about a Take That song are included to draw in fans of both bands. The positioning of the barcode is altered to accommodate the central photo.
Tv listings
The document analyzes 3 different TV listing magazines priced at 55p, 60p, and £1.70. It summarizes the layout and features of each magazine, including descriptions of the front covers, double page spreads showing TV listings and shows, and highlights sections. For the most expensive magazine, TVTimes, it notes the simple, professional design and unique double page spreads. It analyzes page layouts and how programs, descriptions, channels and times are displayed. Overall, the document examines the magazines' styles and formats to inform the layout of the author's own article and documentary.
Total film magazine analysis
The magazine has a clear and consistent style using orange, white, black, and red colors that make it appealing. The large masthead catches readers' attention and clearly identifies the magazine's focus on films. Traditional magazine elements like the masthead, issue number, price, images, and cover lines are used. A minimalistic typeface ensures text is easy to read. The large main cover image and varying sizes of other images and text help advertise the most important articles. Keeping the issue number and price small prevents drawing attention away from the main content. Informal language makes the magazine appeal to a broad audience.
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This document provides details about the production process of the "Top of the Pops" magazine. It discusses the roles of key staff members involved such as the editor, publisher, and sales executives. The production process includes setting a publication date, managing schedules, making editorial and budgetary decisions, and acquiring content from in-house writers and external writers. Graphics and illustrations are also created during this stage. Overall, the production process requires coordination between different teams and roles to ensure the magazine is completed on time and on budget before being distributed to readers.
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Bauer media group owns over 600 magazines, 400 digital products, and 50 TV and radio shows across 17 countries. Some of their most well-known magazines include Heat and Closer, which were launched in 1999 and 2002, respectively. They also own radio stations such as Kiss, Magic!, and 4music. Kerrang! magazine, which is featured in the document and profiles various rock artists, is one of Bauer's publications. The magazine targets teenagers and older audiences.
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Magazine research, magazines similar to mine
Q Magazine is a popular UK monthly music magazine known for its extensive reviews, interviews with popular artists, and compiling "Greatest" lists. It diversified from other music magazines through monthly publication and high photography standards. While originally intended to be called "Cue," it was renamed "Q" to avoid confusion with a snooker magazine. The magazine promotes through cover-mounted CDs and gifts. The researcher analyzed Q Magazine to understand conventions for their planned festival interest magazine, noting Q's variety of genres and promotion of new artists are relevant aspects.
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The magazine has a clear and consistent style using orange, white, black, and red colors that make it appealing. The large masthead catches readers' attention and clearly identifies the magazine's focus on films. Traditional magazine elements like the masthead, issue number, price, images, and cover lines are used. A minimalistic typeface ensures text is easy to read. The large main cover image and varying sizes of other images and text help advertise the most important articles. Keeping the issue number and price small prevents drawing attention away from the main content. Informal language makes the magazine appeal to a broad audience.
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This document provides details about the production process of the "Top of the Pops" magazine. It discusses the roles of key staff members involved such as the editor, publisher, and sales executives. The production process includes setting a publication date, managing schedules, making editorial and budgetary decisions, and acquiring content from in-house writers and external writers. Graphics and illustrations are also created during this stage. Overall, the production process requires coordination between different teams and roles to ensure the magazine is completed on time and on budget before being distributed to readers.
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The document provides details about the creation of a 5 minute TV news broadcast for an A2 advanced media portfolio. It discusses researching different types of news codes and conventions and applying relevant theories. It describes creating a logo that was later updated based on feedback. The target audience is defined as individuals aged 18+ in the West Midlands region. Details are given about the development of the title sequence, choices of news stories, and application of relevant news and media theories like Barthes' enigma theory and Levi Strauss' binary opposition theory.
Commercial Radio Analysis
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Annotation newspaper
The document analyzes a local newspaper and its website. It notes various design elements of the newspaper like the masthead, headlines, images, and advertisements that are used to attract readers. It finds that the newspaper has a colorful design but does not seem like a serious publication. It also has various free items and guides included to help sell copies. The analysis observes that the masthead is consistent between the newspaper and website to avoid confusion. The website provides additional features, navigation, and regular updates compared to the weekly print newspaper.
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The document discusses Courtney Anne Edwards' evidence for a project on UK media publishing. It provides an overview of the contents of Edwards' evidence, which focuses on analyzing magazines and newspapers. For magazines, it covers topics like the publisher of Top of the Pops magazine, the magazine's content, covers, readership, and production process. For newspapers, it examines genres, codes and conventions, relationships with advertisers, news selection, demographics, and advertising. The document serves as an outline and guide to Edwards' evidence analyzing different aspects of UK media publishing.
Topic research
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Magazine research, magazines similar to mine
Q Magazine is a popular UK monthly music magazine known for its extensive reviews, interviews with popular artists, and compiling "Greatest" lists. It diversified from other music magazines through monthly publication and high photography standards. While originally intended to be called "Cue," it was renamed "Q" to avoid confusion with a snooker magazine. The magazine promotes through cover-mounted CDs and gifts. The researcher analyzed Q Magazine to understand conventions for their planned festival interest magazine, noting Q's variety of genres and promotion of new artists are relevant aspects.
Film magazines
1. The document summarizes several film magazines including Empire, Total Film, Sight and Sound, Uncut, Little White Lies, and SFX.
2. The magazines vary in their target audiences, from mainstream blockbuster films to art films and niche genres like science fiction.
3. Their covers typically feature prominent images of stars with eye contact and mastheads in bold colors and fonts to attract readers.
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Edited version of powerpoint that was presented to Miriam
Edited version of powerpoint that was presented to Miriam
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This newspaper advertisement analyzes conventions used across multiple advertisements from ITV and Channel 4. Some key conventions highlighted include prominently displaying the channel's logo and branding colors to associate the program with the network. Information like the program name, date, and time are clearly stated. Images take up most of the space and focus on characters to represent the genre and draw viewers in. Color schemes and font styles remain consistent across advertisements to create a recognizable identity. The analysis compares examples to show differences in approaches while still achieving branding and informative goals.
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The document compares the layout of tabloid and broadsheet newspapers as well as magazines. Tabloid newspapers typically feature a large headline and image on the front page with little surrounding text, while broadsheets have a larger amount of text around a photo and headline. Magazines differ in that they have higher quality, more vivid images and use colorful layouts and double page spreads rather than focusing on individual stories on the cover.
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3) Levi-Strauss' theory of opposition is seen in binary concepts like good/evil and health/disability portrayed in the images and headlines.
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Spoken language is more context dependent and dynamic in structure, while written language tends to be more independent of immediate context and organized in a synoptic structure. Different features of spoken language include turn-taking, context dependence, spontaneity, while written language is focused on completeness and final drafts. The continuum between spoken and written language is based on factors like context dependence, dynamic vs. synoptic structure, and use of everyday versus prestige language.
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This document analyzes and compares the layouts of three different newspapers - a tabloid daily newspaper (Daily Mirror), a local broadsheet newspaper (Evening Telegraph), and a broadsheet sports newspaper (Non League). It describes the key elements of each newspaper's front page layout, including the masthead, headlines, pictures, advertisements, and stories. It also notes differences in writing styles, targeted audiences, and tones between the broadsheet and tabloid formats.
Questionnaire Analysis-Newspaper Advert
The document summarizes the results of a questionnaire about newspaper advertising preferences and expectations. 20 people answered questions about newspaper reading habits, effective ad characteristics, memorable ad styles and sizes, image and typography preferences, and sports icons. Key results indicated a preference for bold images with simple text in a medium or large size over elaborate designs. Respondents also associated sports with modern, uniform typography and icons of the Olympics, team sports stadiums, and sports brands. The findings will inform the design of the newspaper ad for a sports documentary.
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The document discusses the target audience for a proposed radio bulletin on the Isle of Wight. The primary target audience is females aged 15-19 living on the Isle of Wight. Demographic research showed this age group was underserved by existing local radio options. Psychographic research found the target audience enjoys entertainment and music news over sports and has mainstream tastes, preferring a mix of local and national news. The proposed bulletin aims to serve this audience through relatable local stories and opportunities for engagement via the station's website and social media.
Audience types
This document discusses targeting audiences for an advertising campaign using Experian Mosaic categories. It recommends focusing on categories like "Symbols of Success" and "Happy Families" that have higher incomes and spending power. It suggests placing ads on popular TV shows during family viewing hours pre-watershed on Sky TV and commercial channels. Specific shows mentioned include Britain's Got Talent and soccer matches. Newspapers should also receive review copies to generate coverage.
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The History Channel is a television network that focuses on historical topics and information. It is jointly owned by A&E Networks and Disney and is aimed primarily at males aged 25-54. The channel covers a wide range of historical periods and topics through various documentary-style programs. It also owns two spin-off channels called History en Española and Military History that cater to specific audiences. While the channel emphasizes conflicts that appeal more to male viewers, it is expanding its content to attract broader audiences.
C:\Fakepath\Ancillary Texts Pp
The document discusses advertising options to promote a documentary about families affected by knife crime. It considers radio advertisements on youth-focused stations like Choice FM and Kiss 100 that have previously run ads on similar topics. Print advertisements in free newspapers like The Metro and youth magazines like Live are also discussed, as they are read regularly by the target audience of teens and young adults. The chosen advertising approach aims to use eye-catching visuals and voices of young people to engage the target audience about an issue prominently affecting their communities.
Unit 13 LO1
Vibe is a music and entertainment magazine that focuses on R&B and hip hop artists. It targets mainly males aged 16-25 who follow urban and hip hop culture. While originally a print magazine, it moved to being online-only in 2014 due to advancing technology and readers spending more time online. Kerrang! is a UK-based magazine that focuses on rock music. It targets males aged 17-28 and provides news and updates about rock bands. Both magazines go through an editing and layout process before content is sent to printers for mass distribution to shops and newsstands.
Ancillary Text 2: Newspaper Advertisement
- The document discusses advertising a new documentary TV show in British newspapers. It analyzes the readership and demographics of various newspapers like The Times, Daily Mail, and The Sun.
- It determines that The Sun would be the best outlet because it has the highest circulation, targets the 18-45 age range that includes the show's intended viewers, and represents a variety of social classes.
- Examples of advertisements in The Sun are examined for placement ideas. A quarter page ad near the front is proposed to maximize visibility and relevance to the surrounding articles.
2. research(4)
This document summarizes three existing UK radio networks - Capital FM, Heart, and Gold.
Capital FM targets teenagers with relatively new, popular music and an informal presentation. Heart targets adults with older music in a more formal style. Gold targets older audiences with quite old music in a formal style not likely appealing to teenagers and many adults.
The document analyzes the common features of music focus and plans to emulate the radio show format of discussing artists and playing music. The intended audience is ages 16-25 primarily and 25-40 secondarily, of any gender, with a psychographic profile of preferring certain photo styles and social status of balanced interests.
Tv listing magazine research
This document discusses considerations for producing a TV listing magazine article targeting a young audience. Key points discussed include:
- The price of the magazine should be affordable for the target audience of 16-18 year olds who likely earn minimum wage.
- Research on existing TV listing magazines found What's On TV has a large social media following across various platforms popular with younger audiences, making it a good choice.
- TV Choice has a more basic website without prominent social media links and a much smaller Twitter following than What's On TV, indicating it may not connect as well with younger audiences.
Unit 2 task 3 pdf
- The document outlines a proposal for a new community news program targeted at 16-25 year olds in Surrey.
- The program would focus on local news stories from different areas of Surrey and be presented in a less formal way than existing news programs.
- It would have a series of short episodes posted weekly online to share the latest news and events happening in the community.
Codes and Conventions - Billboards
The document analyzes several magazine and TV show billboards. It finds that billboards typically feature:
1) The magazine or brand title in large, eye-catching font to create instant recognition.
2) Minimal text that is short and informative since people view billboards briefly.
3) Bright colors and eye-catching images like celebrities or magazine covers to attract attention.
4) Web addresses and information on how to access the magazine through different platforms.
The overview notes billboards usually highlight the brand in big text for recognition. They keep writing short and focus on being visually engaging in a short time through bold colors and clear messaging.
Billboards
The document analyzes several magazine and TV show billboards. It finds that billboards typically feature:
1) The magazine or brand title in large, eye-catching font to create instant recognition.
2) Minimal text that is short and informative since people view billboards briefly.
3) Bright colors and eye-catching images like celebrities or magazine covers to attract attention.
4) Web addresses and information on how to access the magazine through different platforms.
The overview notes billboards usually highlight the brand in big text for recognition. They keep writing short and focus on being visually engaging in a short time through bold colors and clear messaging.
Critical Evaluation Thasnim Ayazi
The document contains responses from a candidate (Thasnim Ayazi) to questions about a media production project. Some key points:
- Their radio newscast used forms like interviews and vox pops that are common in real newscasts, and challenged conventions by adding customized background music and having two presenters instead of one.
- The newscast represented social groups like East Londoners in a story about a school robbery, and British people in a story about death threats, both conforming to stereotypes. A story about a mosque protest represented Muslims and their supporters in a more positive light.
- The ideal distributing institution would be BBC Radio 1 due to similarities in target audience (ages 15-29
Conventions of a website
This document discusses conventions commonly used on television network websites. It notes that logos are typically placed in the upper left corner, with some networks like ITV placing theirs in the center. Main navigation bars are usually at the top of the page. Images are important for making websites visually appealing and understandable. Links should be clearly styled as links, and buttons should link to other pages or sections. Standard icons help users understand content without words. Visual hierarchies and clear naming help users understand important information. Most TV websites include social media links to engage younger audience members.
radio-news-styles-guide.pdf
This document discusses different forms and styles of radio news. It begins by describing short bulletins that provide a general overview of important news. It also discusses headlines, full news programs lasting 15 minutes, copy-only shows where stories are simply read, and voicers which are prerecorded reports. Additional styles addressed include wraps to transition between stories, live crosses to on-location reporters, two-way conversations for live interviews, audience-specific news, public service broadcasting, and small-scale community radio stations. Laws related to identifying minors and avoiding influencing legal cases through news coverage are also summarized.
Similar to Textual analysis – newspaper advertisement (20)
Research and planning and construction of ancillaries
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Evaluation question 4 who would be the audience for your media product?
Evaluation question 4 who would be the audience for your media product?
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Conventions of a website
The document discusses various conventions of website design. It notes that logos are typically placed in the upper left corner but some TV websites place logos in the center to stand out. Navigation bars are usually at the top but some sites place them lower. Images are an important part of engaging users and large prominent images with smaller supplemental images is a common format. Links, buttons, icons, visual hierarchies, clear naming, and social media integration are also discussed as standard conventions websites follow to create intuitive, user-friendly experiences.
Textual analysis – newspaper advertisement x2
This document analyzes two newspaper advertisements for television shows. The first advertisement is for the TV series "Skins" on channel E4. It uses purple in the logo to match the channel's style, but the main image is red to represent fire in the background of a photo. This grabs readers' attention and makes them want to learn more. The second advertisement is for multiple documentaries on channel 5. It includes the channel logo and titles at the bottom as is conventional. It features a variety of genres to appeal to different audiences and uses a consistent red color scheme related to the dangerous documentary themes. The analysis group decided to design their own newspaper advertisement similarly to these examples.
Conventions of a newspaper advertisement
The document discusses key conventions for newspaper advertisements promoting a new TV channel, including using a main image that is relevant and large, clearly displaying the name of the channel in big, colorful text to allow easy identification, featuring a logo that is visible and contrasts the background, and maintaining a consistent house style to make the channel recognizable and the ad professional.
Conventions of a newspaper advertisement
The document discusses key conventions for newspaper advertisements promoting a new TV channel, including using a main image that is relevant and large, clearly displaying the name of the channel in big, colorful text to allow easy identification, featuring a logo that is visible and contrasts the background, and maintaining a consistent house style to make the channel recognizable and the ad professional.
Conventions of a website
The document discusses conventions of website design. It notes that logos are typically placed in the upper left corner but some TV websites break this by centering their logo. Main navigation bars are usually at the top but ITV places theirs below images; non-standard placement can confuse users. Links are typically underlined text or differently colored text to indicate interactivity; avoiding underlining non-links and using color inconsistently causes confusion. Buttons should link to other pages or areas; non-functional buttons frustrate users.
Analysing survey results ss
The survey results showed that the target audience for the soap channel advertisement is females ages 16-18. Most respondents in this age range read the newspaper once a week and preferred colorful advertisements with images over text-heavy ads. Video and animated ads were the most popular response. Colors like red and yellow should be used rather than blues and purples. The ad should have the company slogan but in a smaller size and in the corner. Color advertisements would be most effective at attracting readers according to the survey.
Analysing survey results
The survey results showed that 9 out of 11 respondents were female, so the advertisement will primarily target females. Most respondents were 16-18 years old, so the language and colors (e.g. red, blue not pink) will need to be appropriate for young adults. The majority of people read newspaper advertisements once a week. Colorful images and videos were the most popular advertisement types. Color advertisements would attract the most attention.
Draft
The document provides draft designs for the front cover, contents page, and double page spread of a magazine. For the front cover, the designer plans to use a large central image of a female model to attract young female readers. Additional images and advertisements will be included. The contents page lists sections in color-coded blocks and previews the double page spread. For the double page spread, a large celebrity image will run alongside brief questions and answers about them, using a consistent color scheme across all pages.
As media evaluation 7
The document summarizes the key differences between the author's preliminary and final media evaluation assignments. For the final assignment, the author made improvements to the masthead design by using bolder colors and fonts, the front cover image by including eye contact from the model, and the front cover font by choosing a more exciting style. The contents page was also improved by varying the image sizes and removing borders, and using creative headings. Overall, the final assignment was deemed more effective at engaging the target audience.
As media – evaluation 5
The document provides details on how the magazine addressed its target audience of younger teenagers interested in pop music and fashion trends. On the front cover, feminine colors like purple were used along with a model looking at the camera and headlines promising gossip. The contents page features fanciful writing and heart symbols instead of periods to avoid looking boring. Different fonts are used but all are fun and easy to read. Double page spreads stand out with black backgrounds and pink text/titles while featuring celebrity images to advertise articles.
Typical conventions of a pop magazine
Pop magazines typically follow conventions like including a masthead with publication details, using consistent color schemes and background images, and featuring eye-catching cover lines to entice readers. Formatting choices such as capitalizing article titles and displaying page numbers help readers navigate the content.
Questionnaire analyse
The document analyzes the results of a questionnaire about preferences for a new teen magazine. Key findings include that the most popular price point was £1.99-£2.98, free gifts would encourage purchases, makeup was the preferred free gift, pink and purple were the most attractive cover colors, features like horoscopes, quizzes and posters should be included, images and text together are preferred over just one or the other, and a mixture of celebrities on the cover is preferred over just one. The questionnaire results validated that the magazine concept was aimed at the right teenage female audience.
Audience profiling
This document discusses audience profiling methods for magazines, including defining target audiences and analyzing behavior trends. It describes profiling primary and secondary target audiences and three methods for classifying audiences: demographic profiles using attributes like age, gender, and marital status; psychographic profiles categorizing people into groups like mainstreamers or reformers; and lifestyle subsets and subcultures such as goths, chavs, or emos. The goal is to accurately define the intended audience to make the magazine more successful.
Representation theory
Representation is how people, places, or objects are presented to an audience through a process of modification and mediation. Stereotypes are representations of people that simplify groups and become symbols over time, containing both negative and sometimes truthful understandings of social roles and status. Dominant ideologies in society, according to Marxist theory, serve the interests of ruling classes by influencing beliefs. Dyer proposed that media stars are constructed images made of various materials like advertising and magazines that shape their fictional personas. Gender representation theory holds that media is typically created from a heterosexual male gaze, and women are often depicted in stereotypical or objectified ways according to social norms and roles.
Audience theories slideshare
This document discusses several audience theories that can be used to understand how audiences interact with media. It describes the uses and gratifications theory, which suggests that audiences actively use media to fulfill needs like entertainment, social interaction, personal identity, and staying informed. The document also discusses audience control theories that see audiences as actively making meaning from media rather than passively accepting messages. Finally, it covers encoding/decoding reception theory and contrasts the effects model, which views audiences as passive, with active audience theories that see audiences critically interpreting media messages.
Narrative theories slideshare
This document discusses several narrative theorists and their perspectives on narrative structure. Vladimir Propp analyzed Russian fairy tales and identified character roles like the hero, villain, and donor. Tzvetan Todorov suggested that narratives follow a structure of equilibrium, disruption of equilibrium, recognition of disruption, attempt to repair disruption, and reinstatement of equilibrium. Roland Barthes identified five narrative codes - action, enigma, symbolic, semic, and cultural - that help readers make sense of a narrative. Claude Levi-Strauss examined how myths reflect a culture's unconscious beliefs through binary oppositions.
Form research slideshare
Magazines are typically constructed with certain common elements. These include a masthead at the top of the front cover to identify the publication, a table of contents to outline what's inside, and a splash page featuring a large headline and photo related to the main story. Within articles, elements like bylines, captions, credits, and crossheads provide information, while headlines, kickers, and tags are used to engage readers. Initial or drop caps, stand firsts, and straplines are also incorporated to structure text and pique interest.
Student analyse low grade
This student analyzed another student's low-graded magazine project to identify weaknesses to avoid. The analyzed magazine lacked consistency with colors, themes, and layout across pages. Specifically, the cover lacked contrasting colors that attracted attention and had no clear theme. The content page similarly lacked theme and had clashing colors that made text hard to read. The two-page spread was messy with text boxes placed randomly without columns and the background differed from other pages. Analyzing this poor work helped the student understand what to exclude from their own magazine, such as inconsistent colors and themes, crowded covers, and disorganized layouts.
Student analysis
This student analyzed another student's magazine project that received 59/60 marks. The analyzed project utilized consistent branding across pages with red and white colors and left-aligned ads. Key strengths included a large cover photo that filled the page, bold text for engagement, and a professional appearance. The content page also kept the red and black theme with larger headers and page numbers for clarity. While some aspects were good, the analyzing student noted room for improvement such as using only one image type for consistency.
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Textual analysis – newspaper advertisement
- 1. Textual Analysis – Newspaper Advertisement Danielle Watkins
- 2. Newspapers Newspapers such as Daily Mail and The Times would be relevant for my newspaper advertisement because they are stereotypically higher class. However, these newspaper advertisements are more prestigious and do not contain television shows advertisements. Therefore, publishing my advertisement in one of these newspapers would been unsuitable. Yet, there are different printings of another newspaper, The Sun. There is a National, South, North and a Scottish version of The Sun. Therefore, I would advertise our new TV Channel in the National version, so it would be more likely to result in higher ratings and a large variety of people. The Sun, also, has had the highest amount of readers between January and December 2010, followed behind The Daily Mail. The Sun is also one of the cheapest newspapers in Britain and the most available making it more accessible.
- 3. Audience The Sun is primarily aimed at teenagers and adults both male and female aged between 18-25. I believe this age range will be interested in a new TV Channel because of the links to their ages. Younger people don’t generally read newspapers, they prefer to use the internet and read magazines. Therefore, the newspaper advertisement will reach the older audiences, whereas the double page spread and the website, introducing the new TV Channel, will reach the younger audience. The newspaper advertisement will be aimed at adults. Due to teenagers having a lack of interest in newspapers, the website will be suitable, due to teenagers stereotypically receiving news online.
- 4. TV Channel advertisement Channel 4 adverts usually have the house style of the TV Channel. The key features are: Introduction The short introduction gives the name of the show(s) and then a brief sentence overview of what the show is all about. This is usually in the bottom left hand corner and is in a contrasting colour to the rest of the picture, to make it stand out. The text is simple and in block letters to make it easier to read. The introduction with the important and relevant information is important to stand out and be memorable to the reader. Logo The Channel 4 logo would be included on all Channel 4 linked advertisements and is placed suitably out of the way, yet in clear view. In this example, the logo is on the opposite side of the introduction and is in white to suit the house style. The white contrasts against the dark background to make it stand out and, again, be more memorable. Further information Where you can access further information has been presented in white text to stand out, however, has been aligned at the bottom of the page so it is out the way. Giving the website of the channel gives younger people the chance to look online and find out more information about, either, the advertisement which has been advertised, or, more information about the channel itself. The show also becomes more accessible to read about.