Bauer Media Group is a large, multinational media company based in Germany that has been privately owned by the Bauer family since 1875. It operates in 15 countries worldwide and publishes around 38 million magazines per week. Notable magazines include Q and Kerrang. Bauer Media Group has an annual turnover of over 2 billion euros.
3. Bauer Media Group is a multinational media company
based in Germany. It operates in 15 countries
worldwide. The company has been privately owned and
under management by the Bauer family since it was
founded in 1875.
Worldwide circulation of Bauer media group’s magazine
titles amounts to 38 million magazines a week. As well
as having a 50% stake in the British television company
Box Television, Bauer media group is responsible for
publishing two major music magazines Q, and Kerrang!
Bauer media group has an impressive annual turnover of
over 2 billion euros.
4. IPC Media (International Publishing Corporation) is a
subsidiary of Time Inc. It is a consumer magazine and
digital publisher in the United Kingdom with a large
portfolio, selling over 350 million copies each year. As
one of the UK’s largest magazine publishers, it targets
over 26 million UK adults. IPC media groups it’s
current titles under three magazine divisions, each
focusing on a core audience: connect (mass market
women), SouthBank (upmarket women) and inspire
(men). An example of a popular music magazine
published by IPC media is NME.
5. I think that Bauer media group would be best suited to
publishing Rebel magazine because It is a multinational
company and already publishes huge magazines such as Q
and Kerrang! My magazine has a similar style to Kerrang!
(neat and professional) and I also have a similar target
audience so they are already representing what I want
Rebel magazine to be. They also have a 50% stake in Box
Television channels such as 4Music and Smash Hits, So this
would give Rebel magazine the change to branch onto
television
6. Music magazines make a large sum of money through
advertising for companies and products on pages
throughout their magazines. The adverts tend to relate to
the type of magazine and the audience it is targeted at.
Considering that Rebel magazine if of the rock genre and is
targeted at young adults, below are some of the brands that
I think Rebel would advertise for;
7. Given that my magazine is aimed at young adults I believe that it
is important to have an online presence. This would include a
website where all the latest news and updates would be posted. I
would also create a page on Facebook, Twitter and YouTube. As
this ensures a more personal relationship with Rebel readers and
helps them engage on a further level. I also think that it will be
beneficial to make Rebel magazine available for iPhone, iPad and
android ensuring that it is reaching a wider target audience.
However I don’t think an individual app would be necessary
until Rebel has a wider fan base.