Sarah Green created a magazine that follows conventions of the genre such as consistent fonts, colors and layout. She used blues and blacks for the color palette with orange and brown accents on the cover to make them stand out. The main feature is the band "Every Third Thursday" but she included other artists to avoid giving the impression it's only about one band. Sarah learned various technologies in creating her magazine such as Photoshop, Scribd, Blogger, PowerPoint, YouTube and iMovie. She would want Rock Sound LTD to publish her magazine as they have a similar focus on rock music and underground bands.

1. Evaluation
Sarah Green

2. My magazine has many of the conventions found in other magazines of its genre. The front cover, for example
contains a masthead, cover lines and the same fonts that are used throughout the other pages. I did this because
from my research I found that magazines have a specific house style that they stick to throughout each issue and in
some cases throughout the company. From doing this, the audience can clearly see that each page belongs in the
same magazine and it looks inviting to read. If all the colours and font are all different, the magazine can look
disorganised. Because of this I designed a colour pallet which mainly consisted of blues and black. However, on my
front cover I added two different colours which were orange and brown, I did this to make them stand out against
the rest of the cover as they were the some of the main features in the magazine.
The main picture on each page is of the band “Every Third Thursday” because of this the readers know that the main
feature in this particular issue is them, this provides a sense of continuity. I have however, also included images of
different artists so it doesn‟t give the impression that the magazine is only about that one band. In reflection, I
should have made the images of the other bands bigger so the message was clearer. Also, I should have taken photos
of “Every Third Thursday” in different clothes and with different backdrops because then it would be more like other
magazines of this genre. Studio photos should also have appeared more throughout the magazine as I only included
one which is small and on the front cover. The studio shots look more professional than the others, but the audience
of my magazine are teenagers so they would appreciate on site shots rather than studio ones as the latter have
connotations of corporate companies.
In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
I took this idea of the presentation of
the posters on this Kerrang!
Magazine front cover and did a
version of my own

3. Another convention that I played to was the use of page numbers which is vital in a magazine, especially on the
contents page. I made sure that my double page spread article was numbered correctly in correlation of the
contents.
The double page spread articles of the previously existing magazines were generally about something the band had
done, I chose to do a written version of a video interview that I had already shot. The writing style I used was
colloquial as that is how the people spoke. I did this to make it more realistic and for it to relate to my audience as
we are a similar age.
The double page spread contains the pull quote “You‟d assume that being the only lad gives you power, but here it‟s
girl power all the way!” I did this in bold white text so it stand out against the red brick background because it grabs
the reader‟s attention as they immediately want to know what he is talking about. In addition, from my market
research I found that mainly females read music magazine of the rock genre so this quote makes them feel included
and empowered.
(Cont.) In what ways does your media product
use, develop or challenge forms and conventions
of real media products?
The „Main Features‟ set out of the
Rock Sound issue gave me the idea
for part of my contents page. But I
then used the method for each topic.

4. The targeted audience for my magazine is mainly teenage girls, I had this is mind when I was
constructing it. Typically, magazines that are aimed at females tend to contain stereotypical
„girl colours‟, I did not do this as from a personal perspective, I do not like those colours. Also,
from my audience research I found that the colours my audience would prefer in a magazine
are bright. One of the most popular suggestions was blue. From knowing this, I made blue my
main colour and it appears on all the pages that I constructed. The other colours that were
suggested were orange, yellow and purple. All of these colours are in my pages, however there
are only small amounts.
In the media, teenagers are continuously represented as being mischievous, I object this
allegation and conveyed my opinion through the magazine, particularly through the article. I
wrote it from what the „band‟ actually said so it is a realistic representation of teenagers. The
media shines a bad light on alternative teenagers especially as they do not dress to fit in with
society‟s norms. I did highlight this by picking my models who have brightly dyed hair. I did
this to exaggerate the media‟s perception of the social group, but then I flipped it to show that
they are not how teenagers supposedly act.
My magazine gives information about its audience through the photography and other
elements as well. The content and music genre represents the audience‟s views on many
things from what they might dress like to their opinions on society. A lot of rock music has
meaning and the audience understands that, opposing to pop music where the most popular
topic is drinking and sex. This challenges the stereotype of people who like rock to be unaware
of what is going on around them and care about nothing.
How does your media product represent
particular social groups?

5. As well as picking models who have brightly dyed hair, I also asked them to wear clothes that
represented the alternative scene. All three members of „Every Third Thursday‟ wore
merchandise of existing bands and both girls wore eyeliner which is a popular feature of this
social group. The other pictures I used were of bands that I had seen live and taken the
pictures myself, I included these to attract the audience as they are well known in this genre of
music. I included a few pictures of members of „You Me At Six‟ because they are a British band
and the ethos of my magazine was to feature new bands and also the more well known ones in
Britain.
I have represented the age of my audience by including social networking sites such as
Facebook, Twitter and Instagram. I did this not only to make the information more accessible
but also, to appeal to their interests and the internet and technology is very popular among
teenagers. In addition, I placed a QR scanner on the double page spread as a short cut to
watch a video interview. By doing this, I opened up to different platforms which in turn
attracts more people to the magazine. Also, it makes the magazine more modern and enables
it to maintain with the advancement of technology.
My magazine was created with no particular class in mind because if I focused on one class
potential audience would be cut off from the magazine. From my audience research I found
that most people would be willing to spend under £5 a month on music magazines. Knowing
this, I made the magazine accessible to all classes by pricing it at £2.99 a month.
(Cont.) How does your media product represent
particular social groups?

6. Out of the three publishers I researched at the start of this project, I have chosen Rock Sound LTD to publish my
magazine for multiple reasons. Firstly, the magazine has a strong ethic ("Rock Sound magazine champions rock
music and aims at giving underground acts the recognition they deserve without over commercialising their work
or missing out on the big name in rock music") which I value extremely highly. The Rock Sound magazine also has
a formidable focus on British bands that other music magazines do not have.
Rock Sound LTD is my ideal publisher as the Rock Sound magazine is very similar to the magazine I want to have.
There are not many music magazines of this genre that cater to the underground musicians and bands that exist.
Instead the other big names magazines feature only the big names in rock. I wish to have both, just like Rock Sound,
but have more detailed text and include more interviews as from my audience research I found that it was the most
wanted feature in a magazine. Also, I would like to have an even bigger focus on smaller bands and even put them
on the cover. This is an unusual thing to do as usually well known bands are on the cover, but my audience would
know that buying my magazine they would be discovering new bands and music. I believe this would be popular and
very attractive to a paying audience. In result of this Rock Sound LTD would benefit hugely from distributing my
magazine.
As the Rock Sound magazine is independently published by Rock Sound LTD, by them publishing my magazine it
would broaden their market to the audience that I aim to target to. The audience of Rock Sound is 59% female, but I
intend to target a larger percentage of females because by my audience research I came to the conclusion that
females are willing to spend more on the magazine.
What kind of media institution might distribute
your media product and why?
The image in the upper left corner is
the Rock Sound TV logo. If my
magazine was distributed by RS LTD,
I could also have access to their TV
networks.

7. What have you learnt about technologies from
the process of constructing this product?
This is an example of a skill I have
developed through this process. Here
I am changing the opacity of a shape.
Photoshop
Previous to constructing this product I had never used Photoshop
before and found the concept of the programme quite alien. After
reading through the Photoshop hand-out provided I began to
understand the basic functions such as layers, how to create text
and how to change the size of photos. Once I knew these I began
experimenting with the magic wand tool to remove blemishes on my
models and creating shapes by transforming regular rectangles. I
also learnt how to make white text appear over all colours by
searching how to on the internet. I decided on creating two
rectangles which were 55% opaque and then removing the edges
with the rubber tool to take away the sharp and definite edges. On
the contents page I created two drawing pins by placing one circle
over another and directed the shadow to create the illusion if it
being on an angle. I did not search how to do this, and instead
discovered it by myself as my confidence with the programme grew.
Scribd.
I had never used Scribd before this magazine project so I
had no knowledge of how to use it. I found it was quite
simple, as I just had to upload by word document and it gave
me a HTML link. However, this wouldn‟t work on my blog
so I resulted in using the snipping tool and saved it as a
JPEG which I then uploaded to my blog as if it was a
picture.
Blogger
In order to present all of my work, I created a blog to display it
on. This platform gave me the ability to place all the data of
multi media in the same place. This included: word documents,
PowerPoints, JPEGS, videos and audio. Even the blog itself
keeps in with my magazine‟s house style as the theme I picked
is blue in colour. I found that Blogger as an application is very
easy to use with simple steps to publish and edit posts. Through
this project I learned how to use HTML links .

8. (Cont.)What have you learnt about technologies
from the process of constructing this product?
This is a PowerPoint on the
SlideShare website which is now on
my blog.
PowerPoint
I have used PowerPoint a series of times in this project
and also had previous experience with the programme.
However, to make my presentations more attractive for
my audience I learned how to manipulate simple shapes
to make it interesting. To fit in with my house style I
used the same theme throughout this process. This
contains blue, however it is not the same shade as on my
finished product. I presented a big quantity of my work
on PowerPoint as it is basic to use and is effective. It
allowed me to add pictures, change fonts and colours
and place thing where I wanted them with ease.
SlideShare
Before this project I had never heard of this website so I had
not used it before. I found it very simple to use and
extremely useful. SlideShare was a very effective way to
present my work and I like how it is shown on my blog.
Beneath the images, there are four simple buttons: to the
start, end, next and previous slide.
USB
To store all of my work, I saved it to the college computer system but also kept
a copy on a USB memory stick. By doing this I was able to do work at home
with no issues and if something went wrong with the computers at college I
would still have my work. Through this project however, I learned to always
eject the USB before removing it as it can corrupt the data on there. This
happened to me, but luckily I had the work saved on the college computers.
On the 4GB memory stick, I created a folder for Media Studies as I have other
work there from different lessons. I then made sub folders which are titled
after stages of production.

9. SLR Cameras
I had very little
experience with
professional camera‟s
before this project. I had
only used one a few times
before and knew the
basics of taking a simple
photo. I have learned how
to take video and how to
adjust the colouring
settings. I also learned
how to attach the camera
to a tripod and how to
maneuverer it around in
different angles and what
is best for a variety of
settings.
(Cont.)What have you learnt about technologies
from the process of constructing this product?
These are two examples of videos
being uploaded to my blog via
YouTube.„
YouTube
I had to upload two videos that I made to YouTube in order to upload them
to my blog. First I had to make an account and follow the process of
uploading them. There was a problem at first so they would not work. I
then realised that the videos had to be formatted before they were
uploaded. I also learned that the higher the quality of the video the longer it
took to upload and the tags you can put on a video so they are easier to find
via a simple search.
iMovie
I had never attempted to make a video before this. Firstly, I followed the programme‟s tutorial
but I still was not sure of the main functions. I then looked at video tutorials on YouTube and
read through some online forums. Soon enough I knew the basics and began editing the video
together. I learned how to upload video into the programme, cut pieces of video, joining two
clips and how to add title pages. Initially, I had music at the start of both videos, but removed
them as they were not needed. I also learned how to change the tone of the video, I did this in
the „Every Third Thursday Interview‟, with the introduction being really bright and the rest of it
darker and cooler.