Social networking intro for Oxford College of Marketing

1. Social Networking for Business Annmarie Hanlon & Joanna Akins

3. Statistics – January 2010

4. B2C B2B BRANDS / THIRD SECTOR “Facebook is a registered trademark of Facebook, Inc.” Who are your clients/customers?

5. Who is using social networking and why? B2C B2B BRANDS / THIRD SECTOR

6. 10 benefits from social networking Google juice Raise company profile Journalistsand editors Increase contacts / opportunities Promote messagesto a wider audience Time limited offers Test and promote new products Recruitment Client service tool Generate business leads

7. LinkedIn

9. Twitter

10. Twitter

13. Slideshare

15. What software can manage Social Networking?

16. Joining the dots

17. Protect your company online Organise a Social Networking Policy Capture your online space Provide suitable images Prepare potential responses Create stock phrases Organise Google Alerts Whatever tools you use, maintain your company presence

18. Quick Wins Where are your current and future clients / customers? Decide what you want to achieve Agree identity (corporate or personal) Decide how to manage Add Twitter, LinkedIn etc to website, email address, business cards Join it together Give users something else Connect to each other!

19. Social Networking for Business Annmarie Hanlon & Joanna Akins http://www.evonomie.net http://www.linkedin.com/companies/evonomie