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BUSINESS
@AnnmarieHanlon
TWEETING FOR
#socialmedia#Headzupbusiness
@AnnmarieHanlon
15th JANUARY 2009
TWITTER BECAME
THE BREAKING
#NEWS CHANNEL
@AnnmarieHanlon
ALL JOURNALISTS
ARE ON TWITTER
@AnnmarieHanlon
HOW TO USE IT
LEARN CUSTOMER SERVICE
ASK QUESTIONS, FIND PEOPLE
AT CONFERENCES, FIND THINGS,
JOIN INTO CON...
ESSENTIALS OF WORKING
WITH TWITTER
@AnnmarieHanlon
YOUR PURPOSE
What’s your brand voice?
Personal or professional?
Funny or serious?
Objective or opinionated...
@AnnmarieHanlon
YOUR PROFILE
• Relevant image (you or a logo)
• Change the banners
• You CAN change the bio!
• Include a s...
HOW AND WHERE TWITTER
WORKS FOR LEADS
@AnnmarieHanlon
IT WORKS BEST IF
• It’s an offer
• Or free
• It’s time-limited
• There is a trial option
• It includes ric...
@AnnmarieHanlon
FOCUS ON A
RELEVANT HASHTAG
• Look at the bigger picture – check
tagboard
• Listen to conversations - Hoot...
@AnnmarieHanlon
4MK512
MARKETING
DERBY
UNI
SOCIAL
MEDIA
MARKETING
FUN
DIGITAL
MARKETING
SOCIAL
MEDIA
MARKETING
MARKETING
D...
@AnnmarieHanlon
FOCUS ON
AN EVENT
• Use the event hashtag to find
others attending
• Follow those of interest
• Meet up in...
@AnnmarieHanlon
FOCUS ON
A LOCATION
• Follow others in the location
• Use the ‘PlaceHour’ Twitter
group
• Share relevant i...
PROVIDE STUFF
@AnnmarieHanlon
FOCUS ON
A SUBJECT
• Share tips related to the
subject
• Provide selected highlights
from a ...
@AnnmarieHanlon
ALWAYS LINK BACK
To your website or blog, for more information
Use landing pages to collect data
Take the ...
THE BASICS OF
TWITTER ADS
@AnnmarieHanlon
TWITTER AD CAMPAIGNS
@AnnmarieHanlon
TWITTER CARDS
SUMMARY CARD WITH LARGE IMAGE
Text (tweet
140 characters)
Headline 70
chars max
Web address
...
@AnnmarieHanlon
COMPLEX =
CARTOON IT
PROMOTE
SUCCESSFUL
TWEETS
PITFALLS TO AVOID
@AnnmarieHanlon
Messy images, big text overlay,
words we don’t search for, jumping
on bandwagons…
@AnnmarieHanlon
WE DON’T LIKE
• Too many sales messages
• Too many hashtags
• Generic banal comments
(how are you today?)
...
INTEGRATING TWITTER INTO
YOUR SALES PLAN
@AnnmarieHanlon
WHO ARE YOUR
POTENTIAL
CUSTOMERS?
Look at existing customers
•Add to a private list
•Who do they follow?
U...
@AnnmarieHanlon
Publish your Twitter ID on all marketing collateral
Use 1 photo for all your profiles
If you want to be re...
Follow me on Twitter @AnnmarieHanlon
THANK YOU!
Follow me on LinkedIn uk.linkedin.com/in/annmariehanlon
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Tweeting for Business

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Annmarie Hanlon's presentation on how to use Twitter for business shared at #HeadzUpBusiness #socialmedia conference in November 2016. Useful tips and content on using Twitter for business.

Published in: Marketing
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Tweeting for Business

  1. 1. BUSINESS @AnnmarieHanlon TWEETING FOR #socialmedia#Headzupbusiness
  2. 2. @AnnmarieHanlon 15th JANUARY 2009 TWITTER BECAME THE BREAKING #NEWS CHANNEL
  3. 3. @AnnmarieHanlon ALL JOURNALISTS ARE ON TWITTER
  4. 4. @AnnmarieHanlon HOW TO USE IT LEARN CUSTOMER SERVICE ASK QUESTIONS, FIND PEOPLE AT CONFERENCES, FIND THINGS, JOIN INTO CONVERSATIONS
  5. 5. ESSENTIALS OF WORKING WITH TWITTER
  6. 6. @AnnmarieHanlon YOUR PURPOSE What’s your brand voice? Personal or professional? Funny or serious? Objective or opinionated? What’s your subject? Hobbies, interests, experience, expertise
  7. 7. @AnnmarieHanlon YOUR PROFILE • Relevant image (you or a logo) • Change the banners • You CAN change the bio! • Include a suitable landing page • One hashtag – or two • And keywords
  8. 8. HOW AND WHERE TWITTER WORKS FOR LEADS
  9. 9. @AnnmarieHanlon IT WORKS BEST IF • It’s an offer • Or free • It’s time-limited • There is a trial option • It includes rich media
  10. 10. @AnnmarieHanlon FOCUS ON A RELEVANT HASHTAG • Look at the bigger picture – check tagboard • Listen to conversations - Hootsuite • Offer help and advice • Share tips on the subject • Post latest news on the subject • Curate findings from reports • Use connected hashtags - see hashtagify.me
  11. 11. @AnnmarieHanlon 4MK512 MARKETING DERBY UNI SOCIAL MEDIA MARKETING FUN DIGITAL MARKETING SOCIAL MEDIA MARKETING MARKETING DIGITAL MARKETING MURDERS FLEXIBLE APPROACHABLE LEARNING hashtagify.me
  12. 12. @AnnmarieHanlon FOCUS ON AN EVENT • Use the event hashtag to find others attending • Follow those of interest • Meet up in breaks • Share photos; organisers and speakers ALWAYS RT ☺ • Use Moments to create summaries after sessions (use the hashtag) MOMENTS
  13. 13. @AnnmarieHanlon FOCUS ON A LOCATION • Follow others in the location • Use the ‘PlaceHour’ Twitter group • Share relevant images of the location • Post details of upcoming news events • Ask questions for services in the area • Use twitter.com/search-home to see what’s happening in your sector TAKE THE OFFLINE ONLINE
  14. 14. PROVIDE STUFF @AnnmarieHanlon FOCUS ON A SUBJECT • Share tips related to the subject • Provide selected highlights from a conference or event about the subject • Post original thoughts on the subject • Explore similar subjects • Build lists of experts TRIALS (FOR FREE)
  15. 15. @AnnmarieHanlon ALWAYS LINK BACK To your website or blog, for more information Use landing pages to collect data Take the Twitter conversation to your database Link to a tool like mailchimp
  16. 16. THE BASICS OF TWITTER ADS
  17. 17. @AnnmarieHanlon TWITTER AD CAMPAIGNS
  18. 18. @AnnmarieHanlon TWITTER CARDS SUMMARY CARD WITH LARGE IMAGE Text (tweet 140 characters) Headline 70 chars max Web address CTA Image 800x320 pixels
  19. 19. @AnnmarieHanlon COMPLEX = CARTOON IT PROMOTE SUCCESSFUL TWEETS
  20. 20. PITFALLS TO AVOID
  21. 21. @AnnmarieHanlon Messy images, big text overlay, words we don’t search for, jumping on bandwagons…
  22. 22. @AnnmarieHanlon WE DON’T LIKE • Too many sales messages • Too many hashtags • Generic banal comments (how are you today?) • Retweeting yourself • Auto responders!
  23. 23. INTEGRATING TWITTER INTO YOUR SALES PLAN
  24. 24. @AnnmarieHanlon WHO ARE YOUR POTENTIAL CUSTOMERS? Look at existing customers •Add to a private list •Who do they follow? USE TWITTER AS A SALES TOOL • Identify opportunities • Have ready-to-go advice to share • Follow • Ask if they found a solution Research prospects •Follow them •Add to list •Check out who they follow •Explore what they talk about
  25. 25. @AnnmarieHanlon Publish your Twitter ID on all marketing collateral Use 1 photo for all your profiles If you want to be re-tweeted… Repurpose your content Create a content calendar INTEGRATE AND PLAN
  26. 26. Follow me on Twitter @AnnmarieHanlon THANK YOU! Follow me on LinkedIn uk.linkedin.com/in/annmariehanlon

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