Anatomy of a Business Facebook Page


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With the recent revision of Facebook Pages, you may be missing out on new opportunities. In this webinar we will discuss the recent Facebook upgrades, walk through Facebook pages features and talk about other opportunities in and around the Facebook space. We will discuss setting goals for your Facebook page, creating landing tabs and driving traffic to your site.

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Anatomy of a Business Facebook Page

  1. 1. Anatomy of a Facebook Business Page Photo credit:
  2. 2. Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing @Hall_Web
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. Nearly 1 out of every 8 minutes online is spent on Facebook. Photo credit:
  5. 5. Users are creating their own web experience – subscribing to what is important to them <ul><li>Who is important to them </li></ul><ul><li>Things they like </li></ul><ul><li>Products they use </li></ul><ul><li>News sources they read </li></ul><ul><li>Causes they support </li></ul>Photo credit:
  6. 6. Photo credit: What is a Facebook Business/Like/Fan Page? Photo credit:
  7. 8. Get started Get Started! Photo credit:
  8. 9. Photo credit: <ul><li>Create a Page </li></ul><ul><li>Edit Now </li></ul>
  9. 10. Photo credit: <ul><li>Your Settings </li></ul><ul><ul><li>Always comment as your company when on the page </li></ul></ul><ul><ul><li>Send email notifications </li></ul></ul>
  10. 11. <ul><li>Your Settings </li></ul><ul><ul><li>Set page restrictions </li></ul></ul><ul><ul><li>What the Wall Tab shows </li></ul></ul><ul><ul><li>Default Landing Tab </li></ul></ul><ul><ul><li>Who can post what </li></ul></ul><ul><ul><li>Moderation Blocklist </li></ul></ul><ul><ul><li>Profanity Blocklist </li></ul></ul><ul><ul><li>Delete page </li></ul></ul>
  11. 13. Fill out ALL the information <ul><li>Calls to action </li></ul><ul><ul><li>Contact us! </li></ul></ul><ul><ul><li>Get started! </li></ul></ul><ul><ul><li>Download now! </li></ul></ul><ul><li>More text is better for search </li></ul>
  12. 14. Profile pic <ul><li>Logo or brand image </li></ul><ul><li>Can be long (180x540) </li></ul><ul><li>Be creative! </li></ul>
  13. 15. <ul><li>Featured </li></ul><ul><li>Likes </li></ul><ul><li>Page Owners </li></ul>
  14. 16. <ul><li>Marketing </li></ul><ul><li>Facebook Advertising </li></ul><ul><li>Find fans in your email </li></ul><ul><li>Get a badge </li></ul><ul><li>Add a Likebox </li></ul><ul><li>Create Alias </li></ul><ul><li>Send an Update </li></ul><ul><li>See all updates </li></ul>
  15. 17. Now what?
  16. 18. Switch between your profile and your business <ul><li>See specific page notifications </li></ul><ul><ul><li>New fans </li></ul></ul><ul><ul><li>Notifications </li></ul></ul><ul><li>Remember your settings </li></ul><ul><li>New Facebook feature </li></ul><ul><li>Like pages as your business </li></ul><ul><ul><li>Create a business dashboard </li></ul></ul>
  17. 19. Photo credit: Photos | Products | Fan Photos | Behind the Scenes | Events
  18. 21. Update your status <ul><li>At least a couple times a week </li></ul><ul><ul><li>Autofeed if you have to </li></ul></ul><ul><ul><li>Schedule </li></ul></ul><ul><li>Engagement leads to more engagement </li></ul><ul><li>Ask Questions </li></ul><ul><li>Link back to your website </li></ul><ul><li>Add photos </li></ul>
  19. 22. Newsfeed Optimization <ul><li>Social Media Optimization (NFO, SMO) </li></ul><ul><li>More about strategy than keywords </li></ul><ul><li>Affinity, weight, time </li></ul><ul><li>Space your updates out </li></ul><ul><li>Add different types of content </li></ul><ul><li>Tag other people with @ </li></ul><ul><li>More interactions the better </li></ul><ul><ul><li>Reply to comments </li></ul></ul>More tips here:
  20. 23. SEO and Facebook <ul><li>Facebook search and Google/Bing search </li></ul><ul><li>Google, Bing use web link structure </li></ul><ul><li>Facebook uses people structure </li></ul><ul><ul><li>Facebook auto suggest </li></ul></ul><ul><ul><li>Search results </li></ul></ul><ul><li>‘ Likes’ being attributed to higher search rankings </li></ul><ul><ul><li>(especially in Bing) </li></ul></ul>
  21. 24. Custom pages <ul><li>iFrames for custom content </li></ul><ul><li>Displays content on an external server </li></ul><ul><li>More freedom than FBML </li></ul><ul><li>Ad conversions can take place ON Facebook </li></ul><ul><li>Good for ecommerce </li></ul><ul><li>Navigation on left </li></ul><ul><li>Landing tab for non-fans </li></ul><ul><li>Lead capture </li></ul><ul><li>Contests </li></ul>
  22. 26. Facebook Like button <ul><li>Add to your site or blog </li></ul><ul><li>Posts to user’s news feed that they ‘Like’ it </li></ul><ul><li>Link added to their page to your site </li></ul><ul><li>‘ Like or recommend’ a page – same thing </li></ul><ul><li>Hint : show faces options increases clicks </li></ul>More info:
  23. 27. Optimizing Content for Sharing Via Open Graph <ul><li> </li></ul><ul><li>Look for bugs - </li></ul>
  24. 28. Facebook Insights More info:
  25. 30. <ul><li>Follow: @hall_web @amanda_pants </li></ul><ul><li>Find us on Facebook! </li></ul><ul><li>Vision Blog: </li></ul><ul><li>Upcoming Webinars: </li></ul><ul><ul><li>Next week: A PR Approach to Building Links - Monica </li></ul></ul><ul><li>[email_address] </li></ul>