Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Overview

1,051 views

Published on

http://courtneyengle.com/speaking/social-media-overview Social Media basics, social media overview

Published in: Business, Technology

Social Media Overview

  1. 1. Growing Your Business with Social Media <ul><li>Courtney Engle </li></ul><ul><li>http://courtneyengle.com </li></ul><ul><li>http://SocialMobileLocalMarketingPros.com </li></ul>
  2. 2. http://courtneyengle.com/speaking/social-media-overview/
  3. 3. Workshop Goals <ul><li>Build networking skills online </li></ul><ul><li>Increase website traffic </li></ul><ul><li>Increase sales </li></ul><ul><li>Optimize ROI of efforts online </li></ul>
  4. 4. Course Outline <ul><li>Discover </li></ul><ul><ul><li>Who ’ s already talking about you? </li></ul></ul><ul><ul><li>What is your competition doing? </li></ul></ul><ul><li>Plan </li></ul><ul><li>Establish your presence </li></ul><ul><li>Create your routine </li></ul><ul><li>Adjust </li></ul>
  5. 5. What are your goals? <ul><li>Be discovered in search results </li></ul><ul><li>Sell products or services </li></ul><ul><li>Customer service </li></ul><ul><li>Client relations </li></ul><ul><li>Educate or train use of your product/service </li></ul><ul><li>Generate leads </li></ul>
  6. 7. Social Media Strategy <ul><li>Are your customers likely to be online? </li></ul><ul><li>Are you ready to handle negativity </li></ul><ul><li>How will you incorporate this into people ’ s daily jobs? </li></ul><ul><li>How will you measure results? </li></ul><ul><li>How long are you willing to give it a try? </li></ul><ul><li>What ’ s your willingness to experiment, take risks, and adjust your plans? </li></ul>
  7. 8. What is YOUR Strategy? <ul><li>Who is your audience? </li></ul><ul><ul><li>Customers & clients </li></ul></ul><ul><ul><li>Media agencies </li></ul></ul><ul><ul><li>B2B or networking for referrals </li></ul></ul><ul><li>Who do you want to attract? </li></ul><ul><li>What are the needs of your business? </li></ul>
  8. 10. Prioritizing Your Strategy <ul><li>Which sites or platforms? </li></ul><ul><li>Who will manage? </li></ul><ul><li>Who has access? </li></ul><ul><li>Ideal client profile </li></ul>
  9. 11. Staking your claim
  10. 12. Where to focus <ul><li>Where are your customers? </li></ul><ul><li>What will help you reach your goals? </li></ul><ul><li>B2B or Referrals? </li></ul><ul><li>What ’ s happening on your website? </li></ul>
  11. 14. Listen
  12. 20. Outposts
  13. 25. Your Dashboard
  14. 26. Hootsuite
  15. 28. Content & Methods
  16. 34. Stand Out
  17. 37. Know Your Goal
  18. 40. Management
  19. 42. Social Media Policy <ul><li>Human Resources </li></ul><ul><li>Legal </li></ul>
  20. 44. <ul><li>Goal: increase leads for product/service </li></ul><ul><li>Strategy: build blog traffic with links to product/service </li></ul><ul><li>Measurement: views (Google Analytics) shares, comments, replies </li></ul>
  21. 46. Call to Action
  22. 49. Preparing your presence
  23. 50. Company / Personal BIO <ul><li>What your company provides (products or services) </li></ul><ul><li>How they benefit the person reading your profile. </li></ul><ul><li>What do you do and why should they care? </li></ul><ul><li>Link to specific page in your website </li></ul>
  24. 51. Call to Action <ul><li>Graphics linking to “ landing ” page </li></ul><ul><li>Learn about you </li></ul>
  25. 53. Twitter <ul><li>Replies & Mentions </li></ul><ul><li>DM (direct message) </li></ul><ul><li>Lists </li></ul>
  26. 54. LinkedIn <ul><li>Profile </li></ul><ul><li>Contacts </li></ul><ul><li>Groups </li></ul><ul><li>Jobs </li></ul><ul><li>Inbox </li></ul><ul><li>Companies </li></ul><ul><li>News </li></ul><ul><li>More </li></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><li>Company Pages </li></ul>
  27. 55. Facebook <ul><li>Personal Profile (Timeline) </li></ul><ul><li>Business / Fan Page </li></ul><ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Lists </li></ul><ul><li>Ticker </li></ul><ul><li>Apps </li></ul><ul><li>Games </li></ul>
  28. 56. Google Plus <ul><li>Personal Profile </li></ul><ul><li>Photos </li></ul><ul><li>Circles (lists) </li></ul><ul><li>Hangouts </li></ul><ul><li>Business Pages </li></ul><ul><li>Games </li></ul>
  29. 57. Available Info: <ul><li>Website checklist </li></ul><ul><li>Social Profiles checklist </li></ul><ul><li>Location & directory survey </li></ul>
  30. 58. Contact Info: <ul><li>[email_address] </li></ul><ul><li>http://courtneyengle.com </li></ul><ul><li>http://smlmp.com </li></ul>

×