Facebook changes feb 2011 evonomie presentation

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Facebook changes February 2011 and what it means to your fan page

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Facebook changes feb 2011 evonomie presentation

  1. 1. Facebook Pages The Upgrade By Annmarie Hanlon February 2011
  2. 2. What’s Happened? <ul><li>Facebook Pages have been ‘upgraded’ </li></ul><ul><li>The aim is to help Page admins to </li></ul><ul><ul><li>manage communications </li></ul></ul><ul><ul><li>express their brands </li></ul></ul><ul><ul><li>increase engagement </li></ul></ul>
  3. 3. Where have my Pages gone? <ul><li>Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear </li></ul><ul><li>If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage </li></ul>
  4. 4. Key Changes <ul><li>Pictures will be displayed at the top of your wall </li></ul><ul><li>Tabs are gone and navigation is on the left </li></ul><ul><li>The page has independence </li></ul><ul><li>E-mail alerts for new activity are available </li></ul><ul><li>Wall posts appear based on popularity </li></ul>
  5. 5. Key Changes <ul><li>Updating Fans is easier </li></ul><ul><li>Page Categories have increased </li></ul><ul><li>Re-sized profile pic and canvas </li></ul><ul><li>Feature your Page’s favourites </li></ul><ul><li>FBML is going </li></ul><ul><li>iFrames are on the way </li></ul>
  6. 6. Switch from Profile to Page
  7. 7. To Manage Multiple Pages Select the page you want
  8. 8. Pictures at the top of your wall <ul><li>The top of your Page randomly shows t he five most recent photos that you have published or tagged </li></ul><ul><ul><li>To remove an image, simply hover over the image and click X </li></ul></ul><ul><li>Photos from people who like your Page will not be seen </li></ul>
  9. 9. Tabs are gone <ul><li>Your ‘tabs’ at the top seem to have disappeared </li></ul><ul><li>They’ve been replaced with Navigation links on the left hand side, like personal profiles </li></ul>
  10. 10. The Page has Independence <ul><li>Admins can assume the brand identity </li></ul><ul><li>This means ‘pages’ can now ‘like’ other brands </li></ul><ul><li>Your Page can make comments on other Pages </li></ul><ul><ul><li>Previously only your personal profile could do this </li></ul></ul>
  11. 11. E-mail alerts <ul><li>The new page system means you will get an email every time someone posts to your page or makes a comment! </li></ul><ul><li>You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing </li></ul><ul><li>TIP : Set up separate email address for Facebook and filter emails into folder </li></ul>
  12. 12. To Change Email Notifications 3 – Opt in or out for notifications 1 – SELECT the page to edit 2 – SELECT Your Settings
  13. 13. Wall Posts based on popularity <ul><li>Wall posts appear based on popularity , not in chronological order </li></ul><ul><li>The ‘admin view’ shows posts in chronological order </li></ul><ul><li>You now have two Wall filters </li></ul><ul><ul><ul><li>Posts by your Page only and </li></ul></ul></ul><ul><ul><ul><li>Top posts from Everyone </li></ul></ul></ul>
  14. 14. Wall Filters 1 – SELECT Manage Permissions 2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page
  15. 15. Updating Fans is easier <ul><li>You can update your status, ask a question, post photos, share a link, or record/upload Video </li></ul><ul><li>These posts will appear in the News Feed, on people's home pages who have already &quot;Liked&quot; your Page as well as your Page's wall </li></ul><ul><li>You can send updates, to the people who have &quot;Liked&quot; your Page and these appear in the 'other' folder in their messages </li></ul>
  16. 16. To Send Updates 1 – SELECT Marketing 3 – Continue as ‘You’ 4 – Prepare message 2 – Send an update
  17. 17. Page Categories have increased <ul><li>Public Figures </li></ul><ul><li>Music Artists and Bands </li></ul><ul><li>Athletes </li></ul><ul><li>Communities </li></ul><ul><li>Non-Profits </li></ul><ul><li>Government </li></ul><ul><li>Politics </li></ul><ul><li>School Communities </li></ul><ul><li>Bloggers </li></ul><ul><li>Brands </li></ul><ul><ul><li>Focuses on products </li></ul></ul><ul><li>Local Business </li></ul><ul><ul><li>Focuses on the location and your opening hours, parking etc </li></ul></ul><ul><li>Non-Profits </li></ul>
  18. 18. Re-sized profile pic and canvas <ul><li>The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540 </li></ul><ul><ul><li>Most pictures still look ok </li></ul></ul><ul><li>The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page </li></ul>
  19. 19. Feature your Page’s favourites 1 – SELECT Featured 2 – Tick Pages to feature 3 – Ignore or add specific page owners (i.e. the admins)
  20. 20. FBML is going <ul><li>Facebook will remove static FBML pages on 11 March 2011 </li></ul><ul><li>This means you can’t add new FBML tabs to a Page </li></ul><ul><li>If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these </li></ul>
  21. 21. iFrames are on the way <ul><li>Page Tab apps can be built using iFrames </li></ul><ul><li>This means you can build apps that run across Facebook using standards-based web programming model (HTML, JavaScript, and CSS) </li></ul>
  22. 22. Technical Resources <ul><li>Developer info : http://developers.facebook.com/docs/ </li></ul><ul><li>Developer Roadmap : Future plans http://developers.facebook.com/roadmap </li></ul><ul><li>Principles & Policies : http://developers.facebook.com/policy/ </li></ul>
  23. 23. For more tips follow me <ul><li>http://uk.linkedin.com/in/annmariehanlon </li></ul><ul><li>http://twitter.com/annmariehanlon </li></ul><ul><li>http://www.facebook.com/Evonomie </li></ul>

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