Twitter Intermediate and Advanced


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Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.

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Twitter Intermediate and Advanced

  1. 1. Using Twitter for Business Hall Web Services
  2. 2. Who We Are Amanda O'Brien VP of Marketing [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>10+ Years in Business </li></ul>@Hall_Web @amanda_pants
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. What we expect you to know: <ul><li>Microblogging </li></ul><ul><li>Send and read follower's updates </li></ul><ul><li>Have an account </li></ul><ul><li>Real time </li></ul>What you will learn: <ul><li>Strategy </li></ul><ul><li>Hashtags, Twitter Search </li></ul><ul><li>Optimize your profile </li></ul><ul><li>Applications </li></ul>
  5. 5. <ul><li>Corporate Transparency </li></ul><ul><li>Build Trust with Customers </li></ul><ul><li>Generate Inbound Links </li></ul><ul><li>Reputation Management </li></ul><ul><li>Promote your blog and website </li></ul><ul><li>Inexpensive </li></ul><ul><li>Build relationships before purchasing point </li></ul><ul><li>Be a part of the conversation that is already going on </li></ul><ul><li>Extend your events, seminars, webcasts, conventions </li></ul>Benefits of Social Networking
  6. 6. Time to Re-think Your Marketing Strategy! <ul><li>Old/Outbound Marketing </li></ul><ul><li>TV Radio Ads </li></ul><ul><li>Print Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul>An Interruption An Interaction <ul><li>New/Inbound Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Online Videos </li></ul>
  7. 7. No Magic Bullet <ul><li>Traditional Marketing is dying </li></ul><ul><li>Twitter is one Social Networking Site </li></ul><ul><li>Social Networking is part of Inbound Marketing </li></ul><ul><li>Have an Inbound Marketing Plan </li></ul><ul><li>Part of your company communication strategy </li></ul><ul><li>Don't tweet just to tweet </li></ul>
  8. 8. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/people that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
  9. 9. Strategy <ul><li>Where are you now? </li></ul><ul><li>What do you want to achieve? </li></ul><ul><li>How does this fit in with your business goals? </li></ul><ul><li>Make the goals measurable </li></ul><ul><li>Number of followers </li></ul><ul><li>Number of Tweets </li></ul><ul><li>How many replies? </li></ul><ul><li>How many ReTweets? </li></ul>Goals
  10. 10. Measurable Goals (better) <ul><li>Google Analytics! Get it! Traffic Sources? </li></ul><ul><li>Specific landing pages </li></ul><ul><li>User conversion on those landing pages (convert) </li></ul><ul><li>Actions taken? Downloads, purchases, forms </li></ul><ul><li>Customer Service calls lower? </li></ul><ul><li>Dang math! </li></ul>
  11. 11. Set Company Policies <ul><li>BEFORE there is a question or problem – revamp if necessary </li></ul><ul><li>WHO is going to be your company voice? </li></ul><ul><li>WHO is going to follow up with online inquiries? </li></ul><ul><li>WHAT are you going to use for content? </li></ul><ul><li>WHAT communities have value for your company? </li></ul><ul><li>WHEN? How often are you going to participate? </li></ul><ul><li>WHERE? From work? Home? Vacation/sick backup plan? </li></ul><ul><li>WHY? Always keep your business goals in mind! </li></ul>
  12. 12. Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?
  13. 13. Time Consuming <ul><li>Set 3 times a day to dedicate 15 - 30 minutes </li></ul><ul><li>Applications: Tweetdeck </li></ul><ul><li>Measure results </li></ul><ul><ul><li>maybe you are spending too much time in the wrong community </li></ul></ul><ul><li>Relevant Email addresses for alerts </li></ul><ul><li>Take it offline and pair with other marketing efforts </li></ul>
  14. 14. I have a profile – Now What?! <ul><li>Image of YOU </li></ul><ul><li>Brands can be people too – the Social Web </li></ul><ul><li>Optimize your Twitter profile </li></ul><ul><ul><li>Name, Twitter name, description </li></ul></ul><ul><ul><li>Description is your meta description </li></ul></ul><ul><li>Add your location – not “Your computer”, “Planet Earth” etc. </li></ul><ul><li>Twitter specific landing page </li></ul><ul><li>Add quality followers that care about your content </li></ul>Photo credit:
  15. 15. Building followers <ul><li>Twitter Search ( </li></ul><ul><li>Nearby Tweets </li></ul><ul><li>Favorite blogger? Industry leader? Subscribe RSS? Then follow too! </li></ul><ul><li>#followfriday </li></ul><ul><li>Comment on blogs – Use Twitter URL </li></ul><ul><li>Events tradeshows </li></ul><ul><li>Email footer </li></ul><ul><li>Business Cards </li></ul><ul><li>Search email address book – Yahoo, Gmail, AOL </li></ul><ul><li>Import LinkedIn Connections - </li></ul><ul><li>Focus on the relationships not the technology </li></ul><ul><li>Content, content, content </li></ul>
  16. 16. Twitter Search <ul><li> </li></ul><ul><li>Google for tweets </li></ul><ul><li>Real time </li></ul><ul><li>Brand Reputation </li></ul><ul><li>Search: hobbies, interests, company, products, customers </li></ul><ul><li>Giant cocktail party but you can eavesdrop on any conversation you want </li></ul>
  17. 17. Twitter Search Advanced
  18. 18. Using Hashtags <ul><li>#hashtag </li></ul><ul><li>Mark your conversations </li></ul><ul><li>Events now have real time online aspect </li></ul><ul><li>#insights10 #sxsw #smbme </li></ul><ul><li>TV #lost - Sporting Events #redsox </li></ul><ul><li>Make your own </li></ul><ul><li>http:// - Hashtag Directory </li></ul>
  19. 19. Using Twitter Lists <ul><li>Validator </li></ul><ul><li>Great way to find new people </li></ul><ul><li>Events, specialties, location etc. </li></ul><ul><li>What are you listed for? </li></ul>
  20. 20. TweetDeck <ul><li>Groups </li></ul><ul><li>Searches </li></ul><ul><li>Facebook </li></ul><ul><li>URL shortener </li></ul><ul><li>10 columns </li></ul>
  21. 21. What is Next? <ul><li>Location </li></ul><ul><li>Common Sense </li></ul><ul><li>Less hype (I hope) </li></ul>Photo credit:
  22. 22. Don't <ul><li>Not participate </li></ul><ul><li>Sell sell sell </li></ul><ul><li>Give up right away </li></ul><ul><li>Forget to have a plan </li></ul><ul><li>Forget to think before you Tweet </li></ul>
  23. 23. Recap <ul><li>No Magic Bullet </li></ul><ul><li>Part of your business communication plan </li></ul><ul><li>Have a plan </li></ul><ul><li>Measurable Goals </li></ul><ul><li>Company policies </li></ul><ul><li>Optimize your profile </li></ul><ul><li>Build followers who care, listen and share (patient) </li></ul><ul><li>Use Twitter Search, Hashtags and Twitter Lists </li></ul><ul><li>Use Applications </li></ul><ul><li>Lighten up </li></ul>
  24. 24. Get Started! <ul><li>SEO Vision Blog - </li></ul><ul><li>Webinars – </li></ul><ul><ul><li>Next week Generating Leads from Research-Oriented B2B Buyers </li></ul></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http:// /portal Chris Brogan 50 ways to use Twitter for Business: /