Tweeting For Business From Evonomie


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Tweeting For Business From Evonomie

  1. 1. Tweeting for Business<br />A webinar about Twitter<br />Annmarie Hanlon, Evonomie<br /><br />
  2. 2. Agenda<br />Who uses Twitter and why?<br />What can Twitter do for my business?<br />How can I use Twitter for research?<br />What can I Tweet about? <br />How do I get people to follow me?<br />What is ‘Tagging tweets’ and ‘Retweeting’<br />How do I get traffic to my site?<br />What software can manage Twitter?<br />
  3. 3. Who uses Twitter and why?<br />Celebrities & Politicians Recruiters<br />Journalists & PR people Some big brands<br />Small businesses Local councils<br />People working from home<br />Marketing people Sports clubs<br />And some very strange people<br />
  4. 4. What can Twitter do for my business?<br />Direct access to journalists<br />Access to customers who may not take your call<br />Opportunity to meet clients on the doorstep<br />Drive traffic to your blog or website<br />Get your message across to a wider audience<br />Provide customer service<br />Test new products<br />Build mailing lists<br />Be ‘re-tweeted’ to thousands of people<br />
  5. 5. How can I use Twitter for research?<br />Research your Company and Competition<br />Ask questions to your followers – ask them to RT to get more potential responders<br /> shows the latest topics<br /> find customers nearby<br /> groups<br /> search engine<br />
  6. 6. What can I tweet about?<br />New products or services (not hard sell)<br />Adding pics of products or services<br />New blog posts<br />Something useful to share<br />When you get compliments<br />To make compliments<br />Repeat someone else’s tweet (re-tweet)<br />
  7. 7. How do I get people to follow me?<br />It’s not a business card competition!<br />Quality rather than quantity<br />Use Twitter advanced search to find people<br />Look at the followers of relevant people<br /> and get listed<br /><br />Retweet and thank retweeters<br />
  8. 8. What is ‘Tagging tweets’ and ‘Retweeting’<br />A tag is like an electronic highlighter pen, it makes it easier to spot on a page when you’re searching later<br />Hashtags # are used to #tag tweets<br />#interior design news or #marketing update<br />Retweeting is like forwarding an email to all<br />RT @annmariehanlon this is a retweet example<br />
  9. 9. How do I get traffic to my site?<br />Tweet when you have blogged (include link)<br />Respond to other questions, using your blog or website as an example<br />Add Twitter address to website, email address, business cards<br />
  10. 10. What software can manage Twitter?<br />We use Tweetdeck<br />Retweet (RT), shrink URLs, also monitor and add to our Facebook page and easily Direct Message (DM)<br /><br />And Hootsuite<br />To post Tweets later<br /><br />
  11. 11. What not to do?<br />Once the toothpaste is out of the tube you really can’t get it back in<br />It’s there forever<br />Don’t rant; searches include negative and positive<br />If someone upsets you, simply ‘unfollow’<br />
  12. 12. Quick wins<br />Decide what you want from Twitter<br />Customer service<br />Raise profile<br />Build customer base<br />Increase contacts<br />Drive traffic to website or blog<br />Promote time limited offers<br />Agree identity <br />Corporate or personal, or two accounts?<br />Biography (160 characters)<br />Background <br />Decide how to manage<br />Hootsuite<br />Tweetdeck<br />
  13. 13. Twitter shorthand<br />@username + messageThis sends a tweet to another person which canbe seen by their followers <br />e.g. @annmariehanlon we’re at the NEC today<br />D username + messageA D or DM sends a person a direct (private) message<br />e.g. D joannaakins running late, delays in Brum<br />WHOIS username Type whois into your Twitter box and it shows the short biography of the person <br />e.g. whoisjoannaakins<br />GET usernameFind the latest Twitter update posted by the person, but if they have not tweeted for a while it can take sometime <br />e.g. get elfordhomes<br />
  14. 14. Useful links<br /><br /><br /><br /><br /><br /><br /><br />
  15. 15. Follow us & stay up to date<br /><br /><br /><br /><br /><br />