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Greater Augusta Chamber of Commerce/WALT Presentation


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Presentation delivered at Waynesboro Area Learning Tree for the Greater Augusta Chamber of Commerce members and friends on Dec. 3, 2010.

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Greater Augusta Chamber of Commerce/WALT Presentation

  1. 1. Creating a Social Media Strategy for your BusinessCreated by Standing Partnership<br />
  2. 2. Table of Contents<br />Overview of the Social Media Landscape<br />Before You Begin<br />Elements of a Digital Communications Plan<br />The Six Ways to Use Social Media to Promote your Brand and your Business<br />Scheduling the Steps<br />Executing the Campaign<br />
  3. 3. Why Integrate Social Media?<br />Brands that are the most engaged in social mediasaw their revenue grow during 2008 by 18 percentwhile the least engaged brands saw losses of negative 6 percent.<br /><br />
  4. 4. Why Integrate Social Media?<br />Study Shows Small Businesses That Blog Get 55% More Website Visitors<br />Read more:<br />
  5. 5. Why Integrate Social Media?<br />Search engine optimization<br />Enhanced awareness<br />Collaboration and knowledge sharing<br />Direct conversation<br />Thought leadership<br />Instant feedback<br />Relationships<br />5<br />
  6. 6.
  7. 7. Social Media Continuum of Tools<br />Connect<br />Listen<br />Engage<br />Publish<br />
  8. 8. Focus Efforts on a Few<br />The “Big Three”<br />
  9. 9. Before You Begin<br />Identify Brand<br />Determine Parameters<br />Define Goals<br />
  10. 10. Identify Your Brand<br />Who are you? <br />What business are you in? <br />What people do you serve? <br />What are the special needs of the people you serve? <br />With whom are you competing? <br />What makes you different from those competitors? <br />What’s the benefit? What unique benefit does a client derive from your service? <br />
  11. 11. Identify Your Brand: Ingredient, Endorser or Destination?<br />
  12. 12. Identify Your Brand<br />What is the ONE THING that you can address with authority?<br />1<br />
  13. 13. Define Parameters<br />Who will manage the community?<br />Who will contribute?<br />What are the rules of engagement?<br />
  14. 14. Define S.M.A.R.T. Goals<br />Specific<br />Measurable<br />Actionable<br />Realistically high<br />Time-bound<br />
  15. 15. The Six Ways to Use Social Media<br />Create and Maintain Infrastructure<br />Listen <br />Publish <br />Connect<br />Engage<br />Evaluate<br />6<br />
  16. 16. ONE: Develop Infrastructure<br />Web site<br />Blog<br />Both?<br />
  17. 17. Home Base<br />
  18. 18. TWO: Listen<br />What are your customers saying about you?<br />How do you KNOW?<br />How can you answer customers’ questions before you’re even asked?<br />
  19. 19. TWO: Listen<br />The quickest way to monitor content on the Web is to use a feed reader. <br />
  20. 20. TWO: Listen -- Tools<br />
  21. 21. THREE: Publish<br />“Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”<br />— Robert Scoble and Shel Israel<br />“Naked Conversations”<br />
  22. 22. “If you’re going to make a sex tape, get your hair done, smile to the camera, because nothing like that ever stays private, so you might as well look good.”<br />
  23. 23. Connect<br />Find people like you<br />Read lots of content<br />Learn who makes up your network<br />
  24. 24.
  25. 25. FOUR: Connect -- Facebook<br />
  26. 26. FOUR: Connect -- Twitter<br />
  27. 27. Twitter – understand your Klout<br />
  28. 28. FIVE: Engage<br />Reward fans<br />Be helpful<br />Connect your network<br />Endorse others<br />Produce frequent, quality content<br />Create meaningful, long-lasting relationships<br />
  29. 29. SIX: Evaluate and Celebrate Success<br /><ul><li> Define Goals
  30. 30. Measure Progress
  31. 31. Celebrate Success</li></ul><br />
  32. 32. The Six Ways to Use Social Media<br />Create and Maintain Infrastructure<br />Listen <br />Publish <br />Connect<br />Engage<br />Evaluate<br />6<br />
  33. 33. Thank YouQuestions?<br />