Trends In New Media Luncheon at Optsum 2010


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I was on a panel with Mike Whaling and Jun Loyaza at the Optimization summit. We had a very interesting discussion and a lot of fun with audience questions including a dating app discussion. The Luncheon took a look at the most powerful changes and opportunities driving and shaping the direction and growth of this dynamic realm—in both the near and long-term future. You’ll get a first-hand and far-reaching look at the New Media landscape; hear about the hottest changes happening now and how to capitalize on them; get clued in to important opportunities that are about to emerge; and walk away with insider knowledge that will help you position your company years ahead of the competition.

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  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Trends In New Media Luncheon at Optsum 2010

    1. 1. Optimization Summits: Trends in New Media  Luncheon:  Shashi Bellamkonda, Social Media Swami, Network Solutions September 2010
    2. 2. Key points <ul><li>Focus on objectives and not tools </li></ul><ul><li>Research before you start </li></ul><ul><li>Outline the strategy </li></ul><ul><li>Measure </li></ul>
    3. 3. How Businesses use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New clients </li></ul>
    4. 4. Audience Discovery
    5. 5. Google Alerts
    6. 6. LinkedIn Answers
    7. 7. Twitter Advanced Search
    8. 8. Facebook
    9. 9. BackType
    10. 10. Forrester Groundswell : Consumer Profile Tool
    11. 11. Browsers/Apps
    12. 12. Google Voice Plug-in
    13. 13. Real-time is not enough
    14. 14. Finding your social neighbors
    15. 15. Enabling others to find you
    16. 16. Publishing Tools
    17. 17.
    18. 18. Posterous
    19. 19. Communicating Tools
    20. 20. Twitter Tools <ul><li> </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Seesmic </li></ul><ul><li>Hootsuite </li></ul>
    21. 21.
    22. 22. Digsby
    23. 23. Measurement <ul><li>Out : Number of visits , fans and followers </li></ul><ul><li>IN : </li></ul><ul><ul><li>Measure outcomes </li></ul></ul><ul><ul><ul><li>Achieve attitudinal change </li></ul></ul></ul><ul><ul><ul><li>Reputation </li></ul></ul></ul><ul><ul><ul><li>Content shared across the internet </li></ul></ul></ul><ul><ul><ul><li>Happier “customers” and even happier employees </li></ul></ul></ul>
    24. 24. Social Mention
    25. 25. Klout
    26. 26. Radian 6
    27. 27. TweetReach
    28. 28. WTHashtag
    29. 29. Mobile
    30. 30. Web is Dead
    31. 31. Business Apps on Phones
    32. 32. Google Voice on your phone
    33. 33. Google Listen
    34. 34. Google Goggles
    35. 35. nsMobilePay . nsMobile™Pay, anticipated to launch in Fall 2010
    36. 36. DomainStorm iPhone App
    37. 37. Final Thoughts <ul><li>Focus on objectives </li></ul><ul><li>Set-up a coordinated effort </li></ul><ul><li>Educate over restrict </li></ul><ul><li>Measure and change tactics if required </li></ul><ul><li>Community is conversations over broadcasts </li></ul><ul><li>Harness the Wisdom of the crowd </li></ul>
    38. 38. Network Solutions <ul><li>Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses.  </li></ul><ul><li>Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services.  </li></ul><ul><li>More than 3M small businesses use NS products everyday to run their businesses.  </li></ul>
    39. 39. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li> </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: </li></ul></ul><ul><ul><li>Digital Thoughts: </li></ul></ul><ul><ul><li>Restaurant Reviews: </li></ul></ul>