What is Social Media and Why Should I Care


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Wondering what del.icio.us, StumbleUpon, LinkedIn and Twitter can do your for business? Learn about the role these services are playing in changing the client-vendor relationship and service research for B2B firms. We'll focus on determining the sites most likely to help your business and how to craft an effective strategy.

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What is Social Media and Why Should I Care

  1. 1. What is Social Media and Why Should I Care? http://www.flickr.com/photos/violentz/2340808526/
  2. 2. Who We Are Amanda O'Brien Inbound Marketing Services Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>10+ Years in Business </li></ul><ul><li>Over 80 Search Marketing Clients </li></ul>
  3. 3. I'm Not Fred (sorry to disappoint)‏ <ul><li>Week 1 - Web Design </li></ul><ul><li>Week 2 – User Conversion </li></ul><ul><li>Week 3 – Social Media/Inbound Marketing </li></ul><ul><li>Week 4 – SEO/Organic Search </li></ul><ul><li>Week 5 - Wildcard </li></ul>Next Week: Fred - Using Pay Per Click To Generate Sales Two Weeks (3/31): Fred and Amanda - Social Media Roundtable
  4. 4. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #SEOvision tag </li></ul>
  5. 5. What's The Buzz About?
  6. 6. Old Media Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.
  7. 7. New Media
  8. 8. Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
  9. 9. What Does This Have to Do With Business?
  10. 10. Time to Re-think Marketing <ul><li>Old/Outbound Marketing </li></ul><ul><li>TV Radio Ads </li></ul><ul><li>Print Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul><ul><li>All an interruption to your life </li></ul><ul><li>New/Inbound Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Viral Videos </li></ul>
  11. 11. Social Media Psychology <ul><li>Research & Validate Services </li></ul><ul><li>People want to rant -- or rave! </li></ul><ul><li>People trust what their friends say over what advertisers say </li></ul><ul><li>People will read what other people have said about you </li></ul><ul><li>People make decisions through a combination of logical and illogical factors </li></ul><ul><li>People want to be acknowledged </li></ul>
  12. 12. Benefits <ul><li>Build trust with your customers </li></ul><ul><li>Inbound links are great for Search </li></ul><ul><li>Reputation Management </li></ul><ul><li>Promotes your blog </li></ul><ul><li>Inexpensive – Time </li></ul><ul><li>Build relationships before purchasing point </li></ul><ul><li>Be a part of the conversation that is already going on </li></ul>Photo Credit: http://www.seomoz.org/blog/
  13. 13. Types of Sites <ul><li>Content Producing </li></ul><ul><li>Content Sharing </li></ul><ul><li>Relationship Building </li></ul>
  14. 14. Who's Using Social Media?
  15. 15. Developing Your Strategy <ul><li>1. Set measurable goals </li></ul><ul><li>2. Listen before you talk </li></ul><ul><li>3. Find communities that matter </li></ul><ul><li>4. Create a content strategy </li></ul><ul><li>6. Choose the tools that will work best for you </li></ul><ul><li>7. Deliver engaging and interesting content </li></ul><ul><li>8. Measure results </li></ul>
  16. 16. Strategy and Goals <ul><li>Where are you now? </li></ul><ul><li>What do you want to achieve? </li></ul><ul><li>How does this fit in with your business goals? </li></ul><ul><li>Make the goals measurable </li></ul><ul><li>Number of followers or friends </li></ul><ul><li>Number of blog posts </li></ul><ul><li>Number of comments </li></ul><ul><li>Video views </li></ul><ul><li>Click Thrus – Traffic Sources </li></ul><ul><li>Unique visitors to blog and website </li></ul>
  17. 17. What Can You Do? <ul><li>Listen </li></ul><ul><li>Respond </li></ul><ul><li>Participate </li></ul><ul><li>Produce </li></ul><ul><li>Ask Questions </li></ul><ul><li>Answers Questions </li></ul><ul><li>Add value </li></ul>Photo: http://flickr.com/photos/metrojp/92038203/
  18. 18. DO! Submit interesting content Participate Build your network Be positive
  19. 19. DON'T! Pretend Sell too hard Insult the community Cheat Take it too seriously
  20. 20. Are You Ready for Social Media?
  21. 21. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Social Media is all the buzz Traditional Media is struggling New Media and Social Media bring customers to you People are researching and validating services online before they buy Build Trust, generate inbound links Having conversations WITH consumers not AT them Add value to communities – information worth sharing NOT an advertisement To be successful you need a strategy and measurable goals
  22. 22. Making it Happen <ul><li>Submit a free site analysis via our website ( http://www.hallme.com ) or call us today:1-877-425-5932 (HALL-WEB)‏ </li></ul><ul><li>We can give you advice on your current social media strategy or help you develop one </li></ul><ul><li>Integrate the needed analytics, website tie-ins to make it successful </li></ul>
  23. 23. Learn More! <ul><li>SEO Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast http://www.hallme.com/podcast </li></ul><ul><li>Webinars – Weekly webinars http://hallme.com/search-marketing-webinars.asp </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul>Photo Credit: http://www.flickr.com/photos/somerslea/2038628012/