Dabur is a 134-year-old FMCG company headquartered in India. It has a wide range of Ayurvedic and personal care products. Dabur has a revenue of Rs. 7,800 crores annually and a market capitalization of Rs. 46,600 crores, making it one of the largest FMCG companies in India. It has over 260 products across categories such as health supplements, home care, foods, and personal care. Dabur follows a strategy of competitive pricing for mass products while targeting premium segments with specialized products.
Dabur India Case Study 2014 By Subin KannanSubin Snk
Mba Degree University
Dabur india
Case study
Alternatives
Suggestion
Conclusion
Managerial Economics
Business Environment
indian University
Calicut university
Research
First Prize
School Of Management Studies
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
Dabur India Case Study 2014 By Subin KannanSubin Snk
Mba Degree University
Dabur india
Case study
Alternatives
Suggestion
Conclusion
Managerial Economics
Business Environment
indian University
Calicut university
Research
First Prize
School Of Management Studies
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
We have done research on FMCG industry in India. Main companies are Patanjali and Dabur. Cost leader and Revenue and Percentages all are calculated accordingly.
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How to Make a Field invisible in Odoo 17Celine George
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For more information, visit-www.vavaclasses.com
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Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
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2. HISTORY
Founder:- S.K. Burman
Established in 1884
Headquarters in Dabur Corporate
Office, Kaushambi, Sahibabad,
Ghaziabad, Uttar Pradesh, India.
Mohit Malhotra (CEO)
Anand Burman (Chairman)
Products:- Health supplements
OTC & Ayurvedic
medicines
Personal care
Oral care
Digestives
Foods
Home care
3. “
3
ABOUT DABUR
4th largest FMCG in india.
Revenue Of 7800 crs.
Market capitalization 46,600 crs.
Building a legacy of 130 yrs.
World’s largest Ayurvedic Medicine & related
Products.
14. CSR ACTIVITIES OF DABUR
1. Eradicating hunger, poverty and
malnutrition
2. Promoting Health care including
Preventive Health care
3. Ensuring environmental sustainability
and ecological balance
4. Employment and livelihood enhancing
vocational skills and projects
5. Promotion of education
6. Promoting gender equality and
empowering women
15. 4 P’s of DABUR
Product
⊷ Dabur has a
wide range of
product
portfolio.
⊷ Product
category :-
⊷ 1. Hair care
⊷ 2. Oral care
⊷ 3. Skin care
⊷ 4. Baby care
Price
⊷ Premium
products are
targeted at
high end
target
segment.
⊷ Dabur has to
follow a
competitive
pricing policy
for its non-
premium
products to
sustain itself
in the long
run.
Promotion
⊷ TV
advertisements
⊷ Famous
celebrities and
sportsmen
⊷ Hoardings are
put up at
retailers and
supermarkets.
15
Place
⊷ Mobile
availability.
⊷ Dabur has
built an
extensive
network of
distribution
channels.
16. DABUR’S INTERNATIONAL OFFICES’
16
1. United States
2. Birganj Office
3. Dabur Nepal Nursery
4. Nepal
5. London, United Kingdom
6. Nigeria
7. Kathmandu Office
8. Dubai, UAE
9. Egypt
10. Bangladesh
17. 17
Competitive
Rivalry
Threats From
New Entrants
Substitution
Threats
Power of
Buyer
Power of
Suppliers
-Lots of competitors
are present like
Emami and Zandu.
-Cosmetic Products
and healthcare
products are facing
high competition.
-Dabur has been a
market leader since
last 100 years so
there is really less
threats from new
entrants.
-Patanjali proved to
be an exception as
they have
dominated the
market after its
entry in ayurvedic
products.
-Dabur hardly faces
any substitution
threats as there are
very less
companies that can
provide premium
quality product like
Dabur.
-Dabur also spends
a big amount on
R&D to update
product line to curb
such threats.
-Power of buyer is
increased because
a lot of options
available.
-The consumer is
getting more
specific and more
demanding which
can create a
problem for Dabur.
-Dabur has Strong
channel of
distribution.
-High bargaining
power of suppliers
may become a
threat for Dabur
because Dabur has
a retail network but
do not have own
retail outlets.
PORTER’S FIVE FORCE MODEL
20. SWOT ANALYSIS
Strength
⊷ Large Product
Portfolio. (260
products)
⊷ Centralized
control
(Family
Business)
⊷ Well
established
Brand name
and market
(135 years).
Weakness
⊷ High
competition
by Patanjali in
Ayurvedic
products.
⊷ Shortage of
funds, high
debt burden.
⊷ Lack of
distribution
channels.
Threats
⊷ Brand Cloning
by other
brands.
⊷ Competition
in Ayurvedic
products.
⊷ Allopathic
products are
competing in
market.
20
Opportunity
⊷ Brand loyalty.
⊷ Recycling of
waste in
creating new
products.
⊷ Government
Support
through Make
in India.
