The document summarizes information about Dabur Ltd., an Indian consumer goods company founded in 1884 by Dr. S.K. Burman to produce Ayurvedic medicines. It discusses Dabur's vision, products, acquisitions, market share, financial performance and CSR initiatives like projects to improve access to water and sanitation for women and girls. Dabur has a presence across India and international markets and maintains high credit ratings due to its leadership in the consumer products industry.

2. The founder- Dr. S.K. Burman
 The story of Dabur began with Dr. S. K. Burman, a physician in
Bengal
 The news of his medicines traveled, and he came to be
known as the trusted 'Dakar' or Doctor who came up with
effective cures and that is how his venture Dabber got its
name - derived from the Devanagri rendition of Daktar
Burman.
 Dr. Burman set up Dabur in 1884 to produce and dispense
Ayurvedic medicines.
 In 1986 Dabur becomes a Public Limited Company.

3. Major promoter :
CHOWDRY ASSOCIATES
(Owned by Mr. Saket Burman)
Business group or family it belongs to:
Dabur Is The Parent Company Itself.
Philosophy of Dabur:

4. Vision and Principles
Vision
"Dedicated to the health & well being of every
household"
Principles
 Passion For Winning
 People Development
 Consumer Focus
 Team Work
 Innovation
 Integrity

5. Key people
 Anand Burman- Chairman
 Amit Burman- Vice Chairman
 Sunil Duggal- Chief Executive Officer

6. CSR Initiative
Sundesh is a registered voluntary organization with
an objective of development of rural areas. Sundesh
integrates various aspects like health, literacy,
employment and empowerment to let people take
control of their lives.
The people we address are the most deprived and
weaker sections of society including:
 1.Women
 2.Children
 3.The illiterate
 4.The unemployed.

7. 700 se 7 kadam
 A step towards helping the less fortunate sisters and
daughters, Dabur – through its toilet cleaner brand SaniFresh
took the initiative to help construct toilets for them.
 The intent was to reduce the distance they walk for relieving
themselves from 700 steps to a mere 7.
 Hence, the campaign was aptly titled '700 Se 7 Kadam'.

8. Water conservation and management project
 Dabur’s Water Conservation and Management project,
Desert Bloom, in Rajasthan has been designed in line with
the state Government’s Mukhya Mantri Jal Swavalamban
Abhiyaan. This project has helped gain access to water for
their daily use and irrigation needs. This initiative has helped
improve the water level in the tube wells.

9. Acquisitions and mergers
2005
Dabur aquires Balsara
As part of its inorganic growth strategy, Dabur India
acquires Balsara's Hygiene and Home products businesses,
a leading provider of Oral Care and Household Care
products in the Indian Market, in a INR 143 Crore all cash
deal.

10.  2007
Dabur Foods Merged With Dabur India
Dabur India decides to merge its wholly owned subsidiary Dabur Foods
Limited with itself to exact synergies and unlock operational
efficiencies.
 2008
Acquires Fem Care Pharma
Dabur India acquires Fem Care Pharma, a leading player in the women
skin care market. Besides an entry into the high growth skin care
market with an established brand named Fem, this transaction also
offers Dabur a strong platform to enter newer product categories and
markets.

11. Organizational structure

12. Indian footprint

13. International presence
. Key markets * manufacturing facilities

14. Headquarters- Ghaziabad, Uttar Pradesh

15. Certifications:
 FSSC 22000 (Food Safety System Certification)
 ISO 18001 (Occupational Health Safety Management
System)
 ISO 14001 (Environmental Management System)

16. A few products of Dabur Ltd.
 Personal care products:
 Meswak toothpaste
 Vatika shampoo
 Gulabari
 Lal tel
 Food products:
 Capsico red pepper sauce
 Health care products:
 Pudin hara
 Honitus cough syrup
 Glucose-D
 Chyawanprash

17. Other products:
 Hajmola
 Cough drops
 Active antacid
 Badam oil
Brands:
 Odonil
 Real
 Fem
 Oxy life
 Sani fresh

18. Advertising agency
• Dabur names Starcom MediaVest as media agency.
• SMG is the first agency in the history of Dabur to have been
named as exclusive, single agency to handle all media
planning and buying.
Logo of Dabur: Punch line:

19. % of Dabur products segments in the market

20. Market share of Dabur products:

21. 6270
7225
7985
8673
7911
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2012-13 2013-14 2014-15 2015-16 2016-17
financial years
Revenues

22. 1029
1156
1316
1519 1508
0
200
400
600
800
1000
1200
1400
1600
2012-13 2013-14 2014-15 2015-16 2016-17
i
n
c
r
o
r
e
s
Operating Profit

23. 0
5
10
15
20
25
30
35
2012-13 2013-14 2014-15 2015-16 2016-17
p
e
r
c
e
n
t
a
g
e
financial years
Return on Capital Employed %

24. 37
35
32 32
27
0
5
10
15
20
25
30
35
40
2012-13 2013-14 2014-15 2015-16 2016-17
financial years
Return on Net Worth %

25. Name of the auditor
G. BASU & CO.
Chartered Accountants Firm
Registration No.301174E
Membership No 9390
New Delhi
Market capitalization consolidated
56,720.96 rupees crores as on 18th October 2017.

26. CRISIL credit rating of Dabur limited:
Rating Outstanding as on 13-Oct-2017
Industry : Personal Products
 Instrument Category Rating Rating Outlook
 Long Term CRISIL AAA Stable
 Short Term CRISIL A1+ Stable
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