The document provides information about Maruti Suzuki India Limited (MSIL), the largest automobile manufacturer in India. It discusses MSIL's history beginning in 1981 as a government-owned company called Maruti Udyog Limited. In 1982, Maruti Udyog signed a joint venture with Suzuki Motor Corporation of Japan to produce cars locally using Suzuki technology. Today, MSIL has a diverse product portfolio across various vehicle segments and a large service network across India. It employs unique advertising methods promoting its brands and models.

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Maruti
Alto K10
SEMESTER PROJECT
Submitted by:- ANUSHA BHATIA

2. Sector Information
What is AUTOMOTIVE INDUSTRY?
The automotive industry comprises a wide
range of companies and organizations involved
in
the design, development, manufacturing, market
ing, and selling of motor vehicles.[1] It is one of
the world's largest economic sectors by revenue.
The automotive industry does not include
industries dedicated to the maintenance of
automobiles following delivery to the end-
user,[citation needed] such as automobile repair
shops and motor fuel filling stations.
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WORLD MOTER VEHICLE
PRODUCTION
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GLOBAL AUTOMOBILE INPORTS
AND EXPORTS

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AUTOMOBILE SECTOR
GROWTH RATE IN 2018
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HISTORY OF
MARUTI
Maruti Udyog Limited was
founded by the Government of
India in 1981, only to merge
with the Japanese automobile
company Suzuki in October
1982. The first manufacturing
factory of Maruti was
established in Gurgaon,
Haryana, in the same year.
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AFFILIATION
WITH SUZUKI
In 1982, a license and joint venture agreement
(JVA) was signed between Maruti Udyog Ltd,
and Suzuki of Japan. At first, Maruti Suzuki was
mainly an importer of cars. In India's closed
market, Maruti received the right to import
40,000 fully built-up Suzuki in the first two years,
and even after that the early goal was to use only
33% indigenous parts.
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GLOBAL MARKET
OF MARUTI SUZUKI

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PRODUCT PORTFOLIO
OF MARUTI SUZUKI
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10
Maruti Alto
K10
The Maruti K10 is a more powerful version of the
highest selling car in India. The Maruti Alto K10 gets a
1.0-litre petrol engine available with manual as well as
AMT gearboxes, and petrol as well as CNG fuel options.

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NAME
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NAME
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NAME
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NAME
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SPECIFICATIONS OF
MARUTI ALTO K10
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MARUTI ALTO
K10 IN ITS
VIBRANT
PERSONALITY
AND 9 BOLD
COLORS
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LOW
The threat from
substitute is
low because
public
transportation
being under
developed even
in cites
MODERATE
The threat from
new entrance is
generally
medium of
bran equity and
capital
intensive
nature of the
business
HIGH
The competitor
has turned
more intense
after the entry
of foreign
player like
Volkswagen,
Ford, Hyundai
with their
changed design
to cater Indian
market.
HIGH
Because of the
varieties of
product
available in the
same range of
different
manufacturer
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PORTER’S FIVE FORCE MODEL
LOW
Because most
of auto
components
manufacturer
are specialized.
Threat of
Substitutes
Threat of New
Entrance
Competitively
Rivalry
Bargaining
power of
Buyers
Bargaining
power of
Suppliers

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L
• Strong brand value and
loyal customer base are
big strengths
• Competition
from second
hand car and
TATA NANO
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SWOT
ANALYSIS
• MUL has launched its LPG version of
Wagon R and it was a good move
simultaneously
• MUL can start R&D on electric cars
for a much better substitute of the
fuel
• Maruti hasn’t
proved itself in
SUV segment
like other
players
• Lack of
experience
with foreign
market
S
O
W
T

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• Country wise
reach.
• For Urban and
Semi Urban
areas.
• For every life
cycle but above
age of 18 years.
• It focuses
middle class
people.
• Company also
has sports
oriented cars.
• Benefit sought
price shoppers
Alto-800
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SEGMENTING TARGETING POSITIONING
Geographic BehaviouralPsychographicDemographic

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PRODUCT LIFE CYCLE OF MARUTI ALTO K10
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Maruti Suzuki India
has a diverse product
portfolio and is
present in such
categories of cars as
hatchback,
supermini, SUV,
sedan and van.
One of the key
drivers of volumes of
sale for Maruti Suzuki
has been its ‘value for
money’ strategy. This
comes from its low
cost learning from
years of engineering
in India.
Maruti ‘s service
network spans most
states of India and is
spread across 1400+
cities manufactured
at 2 factories,
Manesar and
Gurgaon with an
annual capacity
exceeding 15 lakh
cars per annum.
Maruti uses unique
advertising methods
to promote its cars
and often ropes in
stars and celebrities
as brand
ambassadors for
various cars models.
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4P’S OF MARUTI SUZUKI
PromotionPlacePriceProduct

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MAJOR
COMPETITORS
OF
MARUTI
ALTO K10

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ORGANIZATIONAL
STRUCTURE OF
MARUTI SUZUKI
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JOB TITLE &
JOB
SPECIFICATION
OF
MARUTI SUZUKI

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CAREER
PLANNING
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ORGANIZATIONAL
CULTURE
• GREAT PLACE TO WORK! “OPEN”
ENVIROMENT, NICE PEOPLE AND FUN
BRANDS! PERSONALLY I WOULD LIKE TO
WORK THERE FOR ALL OF MY LIFE.
• LEARNING POWERHOUSE BEST IN CLASS
SYSTEMS.
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DEBT-EQUITY RATIO OF
THE COMPANY
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THANK
YOU
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