Procter & Gamble is an American multinational consumer goods company founded in 1837. It operates in 80 countries and has 50 well-known brands sold in over 180 countries. P&G's marketing environment consists of macro and micro factors. The macro environment includes political, economic, social, cultural and technological forces outside the company's control. The micro environment encompasses competitors, consumers, suppliers, shareholders, and media that P&G can more directly influence. P&G develops strategies to navigate varying political systems and economic conditions around the world.

1. Procter & GambleTOUCHING LIVES, IMPROVING LIFE
Marketing Environment
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2. INTRODUCTION
Aayushi Kumari Abhinav Kumar
Avish Soni Pooja Jadhao
Prashant Singh Rinki Porte
Ruma Halder Twinkle Yadav
Vijay Pal Sisodiya Vishal Jain
Mentor : Dr. Manisha Shukla

3. PROCTER & GAMBLE
Procter and Gamble (P&G) was formed by William
Procter a candle maker and James Gamble a soap
marker on the 31st of October 1837. It is an American
multination consumer good manufacture and one of
the largest in the world.

4. It manufacture’s products ranging from beauty and
grooming, pet food and household and fabric care, baby
and family home care products and has its headquarters
in Cincinnati, Ohio USA.
P&G became an international corporation in 1930. It
operates in 80 countries and has 50 brands which well-
known in about 180 countries. (P&G, 2012).

5. MARKET
ENVIRONMENT
MICRO
ENVIRONMENT
MACRO
ENVIRONMENT

6. MACRO ENVIRONMENT
Macro business environment refers to all
external forces or uncontainable influences that
affect organizations and its business environments.
It is also known as external or remote environment.

7. FACTORS OF MACRO
ENVIRONMENT
• The six major forces in the company’s macro environment
:
POLITICAL & LEGAL ENVIRONMENT
ECONOMIC ENVIRONMENT
SOCIAL & CULTURAL ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT

8. POLITICAL
ENVIRONMENT
P&G has developed different strategies over the years which it uses to
survive in different political environments and issues.
Till date, P&G is a member of many organizations worldwide such as
member of AMCHAM and has expanded its political ground using it
experience and tactical strategy.

9. ECONOMIC
ENVIRONMENT
Consumer purchasing power.
Spending patterns.
Economic recession has
changed the spending pattern
of consumers.

10. SOCIAL/CULTURAL
ENVIRONMENT
Basic values
Perceptions
Behavior.
“SHIKSHA” is an initiative taken by
P&G .The company will be focusing
on education for Children.

11. TECHNOLOGICAL
ENVIRONMENT
• Create new products, increase
production.
• Improves quality of product.
• Increase in market share especially in
the e-business sector.
• Trying to minimize cost by the use of
efficient technology.

12. MICRO ENVIRONMENT
Elements or factors in a company’s internal area of
operation that disrupts it decision making freedom and
performance.
It comprises of a set of forces and factors can be
control by good management.

13. FORCES OF MICRO
ENVIRONMENT
Below are analyses of micro environments factors.
COMPETITORS
CONSUMERS
SUPPLIERS
SHAREHOLDERS
MEDIA

14. COMPETITORS
Very competitive market environment, it adopted a unique selling point (USP)
in which it uses to compete.
It has been working hard in the past years to expand its market shares.
It made enormous progress in 2011 by climbing to the top three competitors
in consumer and house hold goods products manufactures.
Understands it competitors and similar products in which they both offer
which enables them provide better products to their customers.

15. CONSUMERS
P&G’s major task it is attract and sustain consumers.
P&G factors into production the need of consumers which
are quality and durability.
 They also monitor closely and analysis changes in
consumer behavior like changes in preference, taste and
purchasing habit.
 Considering consumers preferences and taste is a very
important micro environment factor, as organisation
cannot exist without its customers.

16. SUPPLIERS
Suppliers are a very important factor in the micro
business environment of P&G.
It maintains a solid and good relationship with suppliers
to ensure the smooth supply of raw material to enable
stable production.
 A disruption in supply channel will affect the sales, and
might lead to the loss of consumers to competitors.

17. SHAREHOLDERS
Shareholders are the primary decision makers of P&G.
Shareholder’s guide the financing, strategy and
management.
Shareholder’s questions and concerns are addressed to
assure them of the strength and business directions.
 P&G carefully manages its relationship with it
shareholders which has led to an increase in profit and
market shares.

18. MEDIA
Maintaining a positive media attention.
To promote their products.
As recognition of the importance of positive media, is also P&G is the
first company to sponsor and produce a prime-time show (As the
World Turns).
P&G is the 11th organization to join the top Olympic Sponsorship
program and has a 10-year global sponsorship which covers the
Olympic Games through until 2020.(Baker, 2010).

19. THANK YOU