Dabur Strategy
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Dabur was established in 1884 in Calcutta by Dr. S.K Burman to manufacture Ayurvedic drugs. It is now the fourth largest FMCG company in India and is perceived as a herbal brand. Dabur's mission is to maximize shareholder value by offering superior quality, natural products that improve consumers' lives through personal care, healthcare and food products. Its vision is to be dedicated to the health and well-being of every household.
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Dabur India Ltd is India's largest Ayurvedic medicine and natural products manufacturer, founded in 1884. It has revenues over Rs 7,680 Crore and is one of India's leading FMCG companies. Dabur's vision is dedicated to health and well-being of households, and its mission is to be a leader in natural FMCG and offer quality products and returns to stakeholders. Key competitors include Hindustan Unilever Ltd., Marico Ltd. and others. Dabur must constantly reinvent products to cope with competitor innovations and changing consumer needs.
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Discriminant analysis
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Dabur Strategy
- 1. Dabur
- 2. ABOUT It was established in the year 1884 by Dr S.K Burman in Calcutta. His basic motive was to manufacture Ayurveda drugs . It is fourth largest FMCG company in India. It is perceived as a Herbal brand. Dabur India(BSE) 282.35 2.01% Volume 41779 25/01/2017,12:0:00 INTRODUCTION:
- 3. MISSION: To maximise share holder’s value by offering superior quality nature based products, that contribute in improving consumers life in personal care, health care and foods. VISION: Dedicated to the health & well being of every household MISSIO N AND VISION
- 7. ANSOFF MATRIX The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth
- 11. DIVERSIFICA TION
- 12. BCG MATRIX
- 14. : K.MURALI RAJ