Project report dabur india limited-1 st

DABUR INDIA LIMITED MARKETING RESEARCH FOR ASSESSING PERFORMANCE OF DABUR PRODUCTS PROMOTING INSTITUTIONAL SALES FOR DABUR PRODUCTSDILEEP SINGH SHEKHAWAT 6/24/2010SUBMITTED BY:DILEEP SINGH SHEKHAWAT 1744717top DABUR INDIA LIMITED “ONE OF INDIA’S MOST ADMIRED COMPANY” TABLE OF CONTENTTOPICS DESCRIPTIONPAGE NO…Acknowledgement………………………………………………………..Business portfolio of Dabur…………………………………………….Introduction to Dabur…………………………………………………...About market research………………………………………………….Steps of market research………………………………………………..Data analysis and findings for corn flour…………………....................Data analysis and findings for lemoneeze…………………...................Data analysis and findings for capsico………………………................Data analysis and findings for coconut milk…………………………..Data analysis and findings for honey…………………………...............Data analysis and findings for tomato puree………………………….Data analysis and findings for tomato paste…………………………..Data analysis and findings for snack dressing…………………………Data analysis and findings for tomato ketchup……………………….Data analysis and findings for pineapple slice…………………………Data analysis and findings for fruit cocktail…………………………..Data analysis and findings for mango pulp…………………………….Data analysis and findings for keora water………………....................Conclusion and recommendations…………………………………….About institutions sales ………………………………………………..Bibliography…………………………………………………………789-16171819-2223-2526-2728-3031-3334-3738-3940-4243-4647-4950-5354-5556-575859-6061 DECLARATION I DILEEP SINGH SHEKHAWAT student of PGDM studying at UDAI INSTITUTE OF MANAGEMENT STUDIES-JAIPUR, hereby declare that the project work entitled “FIND OUT THE PERFORMANCE OF DABUR PRODUCTS AND PROMOTING INSTITUTIONAL SALES” was carried out by me in partial fulfillment of the requirement for the award of the degree of PGDM. This project was undertaken as a part of academic curriculum according to the AICTE rules and norms and it has not commercial interest and motive. It is an original work done entirely by me and is based on my own observations. The facts presented here are true to the best of my knowledge. I also declare that this report has not been submitted to any other organization for any other purpose ACKNOWLEDGEMENT I offer a great many thanks to a great many people who helped and supported me during the project. My deepest thanks to Dr. Ruby Dwivedi ,The Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the Director of, Udai institute of management studies-jaipur, for extending his support. My deep sense of gratitude to Mr. Sumit Kumar Gupta-Sr.business development officer, Dabur India ltd. support and guidance. Thanks and appreciation to the helpful people at Dabur India ltd., for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers. I am very thankful to everyone who all supported me, for I have completed my project effectively and moreover on time.I am equally grateful to my teacher Dr. Tanjul saxena; she gave me moral support and guided me in different matters regarding the topic. she had been very kind and patient while suggesting me the outlines of this project and correcting my doubts. I thank her for her overall supports.Last but not the least, I would like to thank my parents who helped me a lot in gathering different information, collecting data and guiding me from time to time in making this project .despite of their busy schedules ,they gave me different ideas in making this project unique. Thanking you Dileep singh shekhawat Udai institute of management studies-jaipur PGDM-2009-2011 Business portfolio of Dabur PERSONAL CARE:-Dabur has a wide range of personal care products and some products as Dabur amla hair oil, vatica sampoo, dabur gulabari, u veda etc. HEALTH CARE :-Dabur chyawanprash, Dabur Shwaasamrit, Dabur Pilochek, Dabur heal-ek, Hajmola Candy, PudinHara, Dabur Blood Purifier etc.Home care &Food products:-Tomato ketchupLemoneeze Capsico Cornflour Pineapple slice Fruit cocktailTomato puree Real juice segmentReal Active burrst Introduction to Dabur FOUNDER AND LEADERS Founding Thoughts: \"
What is that life worth which cannot bring comfort to others\"
 left0 The story of Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician tucked away in Bengal. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. With missionary zeal and fervour, Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria and plague. Soon the news of his medicines traveled, and came to be known. as the trusted 'Daktar' or Doctor who came up with effective cures. And that is how his venture Dabur got its name - derived from the Devanagri rendition of Daktar Burman.Dr. Burman set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dr. S. K. Burman's commitment and ceaseless efforts resulted in the company growing from a fledgling medicine manufacturer in a small Calcutta house, to a household name that at once evokes trust and reliability.Dabur india ltd. Is the fourth largest FMCG company in india with the revenues of us$ 750 million (3390 crore) and market capitalization of us$ 3.5 billion (over RS 16000 crore)building on a legacy of quality and experience of over 125 years. dabur operates in key consumer products categories like hair care, oral care, health care, skin care, home care & foods. DABUR AT-A-GLANCE Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders. The results of our policies and initiatives speak for themselves. Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD)3 Subsidiary Group companies - Dabur International, Fem Care Pharma and newu. 17 ultra-modern manufacturing units spread around the globeProducts marketed in over 60 countriesWide and deep market penetration with 50 C&F agents, more than 5000 distributors and over 2.8 million retail outlets all over IndiaSHORT DESCRIPTION OF 3 MAJOR STRATEGIC BUSINESS UNITS (SBU) Consumer Care Division (CCD):-Adresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, Home Care & Foods.Master Brands:Dabur - Ayurvedic healthcare productsVatika - Premium hair careHajmola - Tasty digestivesRéal - Fruit juices & beverages Fem - Fairness bleaches & skin care products9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Réal, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur HoneyStrategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.Vatika Shampoo has been the fastest selling shampoo brand in India for three years in a rowHajmola tablets in command with 60% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every dayLeader in herbal digestives with 90% market shareConsumer Health Division (CHD) Offers a range of classical Ayurvedic medicines and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formatsHas more than 300 products sold through prescriptions as well as over the counterMajor categories in traditional formulations include:- Asav Arishtas- Ras Rasayanas- Churnas- Medicated OilsProprietary Ayurvedic medicines developed by Dabur include:- Nature Care Isabgol- Madhuvaani- TrifgolDivision also works for promotion of Ayurvedic through organized community of traditional practitioners and developing fresh batches of students International Business Division (IBD) Caters to the health and personal care needs of customers across different international markets, spanning the Middle East, North & West Africa, EU and the US with its brands Dabur & Vatika Focus markets:- Nigeria- Bangladesh- Nepal and USVISION AND PRINCIPLES 2239645-340360 "Dedicated to the halth and well being of every household"This is our company. We accept personal responsibility, and accountability to meet business needs.We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to be the best at doing what matters most.People are our most important asset. We add value through result driven training, and we encourage & reward excellence.We have superior understanding of consumer needs and develop products to fulfill them better.We work together on the principle of mutual trust & transparency in a boundary-less organization. We are intellectually honest in advocating proposals, including recognizing risks.Continuous innovation in products & processes is the basis of our success.We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners and with each other.STRATEGIC INTENTWe intend to significantly accelerate profitable growth. To do this, we will:Focus on growing our core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science Provide our consumers with innovative products within easy reach Build a platform to enable Dabur to become a global ayurvedic leader Be a professionally managed employer of choice, attracting, developing and retaining quality personnel Be responsible citizens with a commitment to environmental protection Provide superior returns, relative to our peer group, to our shareholders MILESTONES TO SUCCESS1884 - Established by Dr. S K Burman at Kolkata1896 - First production unit established at Garhia1919 - First R&D unit establishedEarly 1900s - Production of Ayurvedic medicines.1930 - Automation and upgradation of Ayurvedic products manufacturing initiated1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporate1940 - Personal care through Ayurveda1949 - Launched Dabur Chyawanprash in tin pack1957 - Computerisation of operations initiated1970 - Entered Oral Care & Digestives segment1972 - Shifts base to Delhi from Calcutta1978 - Launches Hajmola tablet1979 - Dabur Research Foundation set up1979 - Commercial production starts at Sahibabad, the most modern herbal medicines plant at that time1984 - Dabur completes 100 years1988 - Launches pharmaceutical medicines1989 - Care with funThe Ayurvedic digestive formulation is converted into a children's fun product with the launch of Hajmola Candy. In an innovative move, a curative product is converted to a confectionary item for wider usage.1994 - Comes out with first public issue1994 - Enters oncology segment1994 - Leadership in health care1996 - Enters foods business with the launch of Real Fruit Juice1998 - Burman family hands over management of the company to professionals2000 - The 1,000 crore markDabur establishes its market leadership status by staging a turnover of Rs.1,000 2001 - Super specialty drugs2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs 64.4 crore2003 - Dabur demerges Pharmaceuticals business2007 - Celebrating 10 years of Real2007 - Dabur Foods merged with Dabur India2008 - Acquires Fem Care Pharma2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' clubDabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. Dabur Red Toothpaste crosses the billion rupee turnover mark within five years of its launch.SUSTAINABILITY REPORTAt Dabur, environment and nature is the lifeline of our business. With a portfolio of Ayurvedic and nature-based products, conservation of nature & natural resources is deep rooted in our organizational DNA, and in every aspect of our ever-growing business. We, at Dabur, have not merely incorporated the concept of sustainability into the core of our business but have, in fact, expanded it to encompass our aspirations and responsibilities to the society and to the environment. It is this concept that inspires us to optimize our business performance to tackle the new and growing challenges of environment and technology.It is a concept on which we aspire to build an organization that will continue to increase value for all our stakeholders for generations to come, through intensive focus on Conservation of Energy and Technology Absorption, along with Health, Safety and Environment Protection.CONSERVATION OF ENERGYDabur has been undertaking a host of energy conservation measures. Successful implementation of various energy conservation projects have resulted in a 13.8% reduction in the Company’s energy bill in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has come despite an 8-9% volume increase in manufacturing, and an average 11.7% increase in cost of key input fuels.The host of measures – key among them being use of bio-fuels in boilers, generation of biogas and installation of energy efficient equipment – helped lower the cost of production, besides reduce effluent and improve hygiene conditions & productivity.Technology AbsorptionDabur has also made continuous efforts towards technology absorption and innovation, which have contributed towards preserving natural resources. These efforts include:Minimum use of water in process by pre-concentration of herbal extract and reduction in concentration timeUniform heating in VTDs by hot water as against steam earlier, resulting in 30% reduction in bulk wastage by using non-stick coating and formulation changeImprovement in water treatment plant through introduction of RO (Reverse Osmosis) system for DM water, reutilization of waste water from pump seal cooling and RO reject waste-water managementIntroduction of water efficient CIP system with recycling of water in fruit juice manufacturingDevelopment of in-house technology to convert fruit waste into organic manure by using the culture Lactobacilus burchiThe Company has achieved a host of significant benefits in terms of product improvement, cost reduction, product development, import substitution, cleaner environment and waste disposal, amongst others.HEALTH SAFETY & ENVIRONMENTAL REVIEWRenewing the commitment to Health Safety and Environment, Dabur has formulated a policy focusing on People, Technology and Facilities. A dedicated “Safety Management Team” has also been put in place to work towards the prevention of untoward incidents at the corporate and unit level, besides educate & motivate employees on various aspects of Health, Safety and Environment.The Company is also continuously monitoring its waste in adherence with the pollution control norms. In pursuance of its commitment towards the society, efforts have also been initiated to conserve and maintain the ground water level. The efforts include implementation of rainwater harvesting, which has delivered encouraging results and has put the company on the path to becoming a Water-Positive Corporation.Dabur also initiated a Carbon Foot Print Study at the unit level with an aim to become a carbon positive Company in years to come.At Dabur, we are committed to sustainable development throughout our diverse operations. And, we will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate good of the society.IT INITIATIVESAt Dabur India Limited, knowledge and technology are key resources which have helped the Company achieve higher levels of excellence and efficiency. Towards this overall goal of technology-driven performance, Dabur is utilizing Information Technology in a big way. This will help in integrating a vast distribution system spread all over India and across the world. It will also cut down costs and increase profitability.Our major IT InitiativesMigration from Baan and Mfg ERP Systems to centralized SAP ERP system from 1st April 2006 for all business units. Implementation of a country wide new WAN Infrastructure for running centralized ERP system. Setting up of new Data Centre at KCO Head Office. Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs. Future ChallengesForward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new POS system at Stockist point and integration with SAP-ERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses. MARKET RESEARCHMarket research is a process to find out the specific problem and opportunities. it may also use for a product-preference test, a sales forecast or an advertising evaluation. we define market research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing by a company .In other words “the activities undertaken by an organization to determine the nature of its customers and competitors, as well as the demand for its products or services along with the features that customers prefer in similar products or services.”MARKET RESEARCH PROCESS(HOW DONE MARKET RESEARCH )DEFINE THE RESEARCH PROBLEM DEVELOP THE RESEARCH PLANCOLLECT THE INFORMATIONANALYZE THE INFORMATIONPERCENT THE FINDINGSMAKE THE DECISION STEP-1(DEFINE RESEARCH PROBLEM):- Dabur India Ltd. has a big product line of home made (cooking pastes and purees) and other items which mostly uses in Indian kitchen. The research problem is to find out the market share, competitors of Dabur in same product line and also find out market size for all the products to which they have lunched. They are also planning to launch some products such as mango pulp, tomato paste, snack dressing etc so that also need to find out market size for these products and leading organizations in this product line. STEP-2 (DEVELOP THE RESEARCH PLAN):- DATA SOURCE: - data source is primary data and sample size was one hundred fifty. Primary data was collected through survey questionnaire because survey are the best suited for the descriptive research. it is used to learn about peoples knowledge, beliefs, preference and satisfaction.

RESEARCH INSTRUMENTS:-The instrument that I used in my research was questionnaire.

SAMPLING UNIT:-I include to all those institutions (hotels and restaurants) in my sampling unit who has its own store to cater the facilities to inside and outside visitors.

SAMPLE SIZE:-The sample size was one hundred fifty. STEP-3(COLLECT THE INFORMATION) I was collect the information through the questionnaire. And after collecting the relevant information store it in excel format. STEP-4(DATA ANALYSIS):- Now i am going to have a inside of my research DATA ANALYSIS FOR MY RESEARCH PROJECT PRODUCT CORN FLOUR BRAND USING ANALYSIS OF CORNFLOURBRAND NAMENO. OF ACCOUNTS USEWEEKFIELD77BEE GEE INDIA (THREE BIRDS)43SHREE FOODS9LEMELA7NEATURE1BROWN ANDPOLSION1DABUR10NOT USING2TOTAL150 FINDINGS AND RECOMMENDATIONS FOR CORNFLOUR After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are seven (7) brands available in market named as- WEEK FIELD :–week field is the market leader with share of fifty one (51%) percent. more then 50 percent market is captured by week field.

BEE GEE INDIA (THREE BIRDS):-it is the second brand in the market with twenty nine (29%) percent market share. it is the market challenger with 29 percent market share. it is local brand of jaipur .

SHREE FOODS:-it is catered by shree foods ltd. it is also local brand of jaipur. it has six (6%) percent market share.

DABUR (NATURES BEST):-it has seven (7%) percent market share.

LEMELA:-it has five (5%) percent market share.

BROWN & POLSON:-it has captured one (1%) percent market.

NEATURES:-it has one (1%) market share .

NOT USING: - there are two (2%) accounts who don’t use corn flour.RECOMMENDATIONS:- As far as I thing there is no problem in the quality of Dabur corn flour because at the time of data collection I asked no. of questions to users in terms of quality, rate and pack size. According to some users it is little bit expensive.

Peoples are not aware about Dabur corn flour.

We require to do advertisement and marketing.

MARKET SIZE ANALYSISTYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 148NO. OF ACCOUNTS NOT USING 2TOTAL SAMPLE SIZE150 FINDINGS:- According to market research findings there are ninety (99%) percent institutions are using corn flour and there is only one (1%) percent institutions are not using corn flour.

If we talk about the consumption, there is no more consumption. Two and three big institutions are using more than 100kg corn flour ,remaining all institutions are using 20-30 kg corn flour. PACK SIZE (USED) ANALYSIS OF CORNFLOURAVAILABLE PACK SIZENO. OF ACCOUNTS USING1 KG 1092 KG 225 KG 17NOT USING2TOTAL 150 FINDINGS:- According to pack size (used) analysis there are seventy three (73%) percent institutions are using pack size of one (1) kg.

Fifteen percent institutions are using pack size of two (2) kg.

Eleven percent institutions are using pack size of five (5) kg.RECOMMENDATION:- According to research findings most of institutions are using one (1) kg pack size that’s why we should produce one (1) kg pack size more. Because they takes small pack size from store on daily bases. BRAND USING ANALYSIS OF LEMONEEZE BRAND NAMENO. OF ACCOUNTS USE LEMONEEZE(DABUR)3ROYAL BURTON 1LIMECARDILE 2USING FRESH LEMONS146TOTAL152 FINDINGS:- After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are three (3) brands available in market named as- LEMONEEZE (DABUR):-it has two (2%) market share.

ROYAL BURTON:-it has one (1%) market share.

LIMECARDILE:-it also has one (1%) market share, people are aware about this product. it uses as complimentary.

USING FRESH LEMONS:-approximately ninety six (96%) percent institutions are using fresh lemons.

It is mostly used in summers (April to June ) PACK SIZE(USED)ANALYSIS OF LEMONEEZE AVAILABLE PACK SIZENO. OF ACCOUNTS USING250 ML2750 ML31 LTR 1NOT USING (USING FRESH LEMONS )144TOTAL150 FINDINGS:- According to analysis there are different sizes (250,750 ml & 1 liter) are available in market. The pack size of lemoneeze is not required to change. MARKET SIZE ANALYSIS OF LEMONEEZE TYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 6NO. OF ACCOUNTS NOT USING 144TOTAL SAMPLE SIZE150 FINDINGS: According to research finding there are only four (4%) percent institutions are using lemoneeze and ninety six (96%) percent institution are using fresh lemons.

The market is not potential for this type of product because it is mostly used by big institutions. it can be introduce in only big institutions.

People are more habitual to use fresh lemons.

People are not aware about this product that’s why we required to do advertisement and approaching to big institution.

BRAND USING ANALYSIS OF CAPSICO BRAND NAMENO. OF ACCOUNTS USE CAPSICO28TABASCO32NOT USING 90TOTAL150 FINDINGS:- After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are two (2) brands available in market named as- CAPSICO:-it has nineteen (19%) percent market share and there is no problem in terms of quality and rate.

TABASCO:-it has twenty one (21%) percent market, it is the competitor of capsico (Dabur).

It is mostly used by star category institution that’s why we need it approach in big institution.

There are two brands available in market and having same pack size(60ml) PACK SIZE(USED)ANALYSIS OF CAPSICO AVAILABLE PACK SIZENO. OF ACCOUNTS USINGTHE EXISTING BRANDS ARE HAVING SAME PACK SIZE (60 ML). MARKET SIZE ANALYSIS OF CAPSICO TYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 60NO. OF ACCOUNTS NOT USING 90TOTAL SAMPLE SIZE150 FINDINGS:- According to research findings if we talk about the market size, there is the forty (40%) percent market is potential to buy capsico. other remaining institution are not using product like capsico. we need to approach in big institution (star category). BRAND USING ANALYSIS OF COCONUT MILKBRAND NAMENO. OF ACCOUNTS USE THAILAND(king thai)4DABUR9CHOCO1CHAOCOH(IMPORTED)10CANZ4NESTLE2NOT USING120TOTAL150 FINDINGS:- After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are six (6) brands available in market named as- THAILAND (KING THAI):-it is the imported brand from Thailand. it has one (1%) percent market share.

DABUR:-it is the second popular brand in market with the six (6%) percent market share.

CHOCO:-it has one (1%) market share.

CHAOCOH (IMPORTED):-it is also imported brand and it is the first popular brand with seven (7%) market share.

CANZ:-it is the third popular brand with three (3%) market share.

NESTLE:-it has one (1%) percent market share.MARKET SIZE ANALYSIS OF COCONUT MILKTYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 30NO. OF ACCOUNTS NOT USING 120TOTAL SAMPLE SIZE150 FINDINGS :- If we talk about the market size of coconut milk than there are only twenty (20%) percent institution which is using coconut milk and eighty (80%) institutions are not using coconut milk, most of institutions are using coconut cream and coconut powder.

According to feedback it is used in preparing sea food.PACK SIZE(USED) ANALYSIS OF COCONUT MILKAVAILABLE PACK SIZENO. OF ACCOUNTS USING200 ML 9400 ML 191 KG 2NOT USING 120TOTAL 150 FINDINGS:- The coconut milk is available in different-2 pack size (200,400ml &1kg) and pack type is also different. Some companies have introduced it in tetra pack and some companies also introduced in tin packing.BRAND USING ANALYSIS OF HONEY BRAND NAMENO. OF ACCOUNTS USE DABUR 134MARRY FOODS 2NOT USINS 13TOTAL 149 FINDINGS:- After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are two (2) brands available in market named as- REAL HONEY (DABUR):-Real honey (Dabur) is the market leader with the ninety (90%) percent market share. Most of the market is captured by Dabur honey. There is no complained in terms of quality and rate. but now the share of Dabur honey is decreasing day by day, due to some reason-

There is no pack size less than 500 Grm (institutional).

Now days institutions has started using small pack size(15 grm) it is known as “ Honey on the table”.

HONEY(MARRY FOODS-MUMBAI):-It is the new emerging company and catering small honey pouch packing known as “HONEY ON THE TABLE ”.it has captured one (1%)percent market share.MARKET SIZE ANALYSIS OF HONEY TYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 137NO. OF ACCOUNTS NOT USING 13TOTAL SAMPLE SIZE150 FINDINGS:- According to research findings ninety one (91%) percent institutions are using honey. There are only nine (9%) percent institution are not using honey. That’s why the ninety percent market is potential. PACK SIZE(USED) ANALYSIS OF HONEYAVAILABLE PACK SIZENO. OF ACCOUNTS USING250 GRM 1500 GRM 4015 GRM(HONEY ON TABLE POUCHE )11 KG 95N0T USING 13TOTAL150 RECOMMENDATION:- There is no problem in terms of packing type and packing size but according to market share analysis the market share of real honey (Dabur) Is decreasing day by day. Because there is a pack size of 15grm pouch (Honey on the table) is launched by marry foods Ltd-Mumbai and institutions are more interested to use it. So to maintain the market share we also need to launch this type of pack size. BRAND USING ANALYSIS OF TOMATO PUREE BRAND NAMENO. OF ACCOUNTS USE KAYTIS 39GOLDEN CROWN 26 DABUR(NATURE’S BEST )2NOGA8FRUTINS 19TOPS 8KISSAN2MORTAN 7MID LAND 3GURUJI2NOT USING 34TOTAL150 FINDINGS AND RECOMMENDATION After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are six (6) brands available in market named as- KAYTIS:-It is the market leader with twenty three (23%) percent market share. It is the most popular brand in the market.

GOLDEN CROWN:-It is the market challenger with seventeen (17%) percent market share. It is the second most preferred brand in the market.

NEATURS BEST (DABUR):-It has two (2%) percent market share

NOGA:-It has five (5%) percent market share.

FRUTINS:-It has thirteen (13%) percent market share.

TOP’S:-It has five (5%) percent market share.

KISSAN:-it has one (1%) percent market share.

MORTAN: - it has five (5%) percent market share.

MID LAND: - it has two (2%) percent market share.

GURUJI: - it has one (1%) percent market share.

NOT USING:-There are approximately twenty three (23%) percent institutions are not using tomato puree. They prefer to use fresh tomatoes.RECOMMENDATION:- During the data collection I found that our tomato puree (Dabur) is little bit expensive and others brands are available between 35-40 rupees. Our competitor golden crown is selling tomato puree at the rate of forth rupees(40). PACK SIZE(USED)ANALYSIS OF TOMATO PUREE AVAILABLE PACK SIZENO. OF ACCOUNTS USING825 GRM77850 GRM39NOT USING34TOTAL150 FINDINGS:- According to pack size (used) analysis there are two pack size (825 & 850 GRM) available in the market. Eight hundred twenty five (825 GRM) pack size is the standard pack size available in the market. Some institutions are also using pack size of 850 grm. MARKET SIZE ANALYSIS OF TOMATO PUREE TYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 116 NO. OF ACCOUNTS NOT USING 34 TOTAL SAMPLE SIZE150 FINDINGS:- According to research findings the seventy seven (77%) percent institutions are using tomato puree and there is twenty three (23%) percent institutions are not using tomato puree because they prefer to use fresh tomatoes. BRAND USING ANALYSIS OF TOMATO PASTE BRAND NAMENO. OF ACCOUNTS USE P&R10NOT USING140TOTAL150 FINDINGS:- After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there is only (1) brands available in market named as- P&R:-There is only one brand available in the market and there is only seven (7%) percent institutions are using tomato paste. the most of institutions are not using tomato paste because there is no requirement of tomato paste and if required than they prepare by using fresh tomatoes. PACK SIZE(USED)ANALYSIS OF TOMATO PASTE AVAILABLE PACK SIZENO. OF ACCOUNTS USINGMOST OF INSTITUTIONS ARE NOT USING TOMATO PASTE AND THE ONLY EXISTING BRAND HAVING 3 KG (TIN) PACK SIZE MARKET SIZE ANALYSIS OF TOMATO PASTE TYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 10NO. OF ACCOUNTS NOT USING 140TOTAL SAMPLE SIZE150 FINDINGS:- According to market size analysis there are only seven (7%) percent institution are using tomato paste and ninety three (93%) percent institutions are not using tomato paste. That’s why the market is not potential for this type of product. BRAND USING ANALYSIS OF SNACK DRESSINGBRAND NAMENO. OF ACCOUNTS USE NESTLE10KISSAN2HEINZ4CROSS&BLACKWELL5BLACK & BARRIES1NOT USING128TOTAL150 FINDINGS:- After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are six (6) brands available in market named as- NESTLE: - it has seven (7%) percent market share.

KISSAN: - it has one (1%) percent market share.

HEINZ: - it has three (3%) percent market share.

CROSS & BLACKWELL: - it has three (3%) percent market share.

BLACK & BARRIES: - it has one (1%) percent market share.

NOT USING: - it has eighty five (85%) percent market share.PACK SIZE (USED)ANALYSIS OF SNACK DRESSINGAVAILABLE PACK SIZENO. OF ACCOUNTS USING200 ML41 KG61.2 KG12NOT USING128TOTAL150 FINDINGS:- After analyzing the data there are different pack size (200ml, 1&1.2kg) available in the market. Most of companies prefer 1.2kg (bottle) pack size. MARKET SIZE ANALYSIS OF SNACK DRESSING TYPES OF ACCOUNTS NO. OF ACCOUNTS NO. OF ACCOUNTS USING 22NO. OF ACCOUNTS NOT USING 128TOTAL SAMPLE SIZE150 FINDINGS:- According to research findings only fifteen (15%) percent institutions are using snack dressing and eighty five (85%) percent institutions are not using snack dressing.

But according to data findings I can’t say that market is not potential but most of institutions use tomato ketchup and other alternatives at the requirement of snack dressing. BRAND USING ANALYSIS OF TOMATO KETCHUPBRAND NAMENO. OF ACCOUNTS USE NESTLE16KISSAN30PINKS21MAGGI33TOPS10HALLS3HEINZE4RACY15GOLDEN CROWN8CROSS WELL7KAYTIS3TOTAL150 FINDINGS:- After analyze the data there are some findings in terms of different brands available in market and their market share. After analysis the data I found that there are six (6) brands available in market named as- NESTLE: - It has ten (10%) percent market share.

KISSAN: - It has twenty (20%) percent market share.

PINKS: - It has fourteen (14%) percent market share.

Project report dabur india limited-1 st

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