Dabur India Ltd., founded in 1884, is a leading FMCG company with a strong focus on natural and Ayurvedic health care, generating significant revenue and market presence both in India and internationally. The company offers a diverse portfolio of over 250 products across various categories, including health care, personal care, and food, while employing strategic distribution and marketing tactics to strengthen its branding. Dabur also emphasizes corporate social responsibility, aiming for socio-economic development and environmental sustainability through community involvement and various initiatives.

1. Dabur"Dedicated to the health & well being of every household“
BY:-VIKAS PRASAD(161458)
MOHIT BAMAL(161427)
VIRGIL(161459)
NIRAJ KUMAR(161432)
PUSHKAR KUMAR(161438)
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2. Dabur Corporate Profile
• Dabur India Ltd. is one of India’s leading FMCG Companies with Revenues of
over Rs 8,436 Crores & Market Capitalisation of Rs.44,000 Crores. Building on a
legacy of quality and experience of over 131 years, Dabur is today India’s most
trusted name and the world’s largest Ayurvedic and Natural Health Care
Company.
• Dabur India is also a world leader in Ayurveda with a portfolio of over 250
Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship
brands with distinct brand identities -- Dabur as the master brand for natural
healthcare products, Vatika for premium personal care, Hajmola for
digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and
skin care products.
• Dabur's products also have huge presence in the overseas markets and are
today available in over 120 countries across the globe. Its brands are highly
popular in the Middle East, SAARC countries, Africa, US, Europe and
Russia. Dabur's overseas revenue today accounts for over 30% of the total
turnover.
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3. Corporate Glance
3 Type Public
Traded as BSE: 500096
NSE: DABUR
Industry Consumer goods
Founded 1884
[1]
Founder S.K. Burman
Headquarters Dabur Tower, Kaushambi, Sahibabad, Ghaziabad, Uttar Pradesh, India
Area served Worldwide
Key people Anand Burman
Chairman
Products Health Care products
personal care products
Oral Care products,Food,Home Care products
Revenue ₹84.54 billion (US$1.3 billion) (2015-2016)
[2]
Owner Burman family
Number of
employees
6,607 (2015-16)
[3]
Website Dabur.com

4. Vision-"Dedicated to the health & well being of every household“
Passion For Winning-We all are leaders in our area of
responsibility, with a deep commitment to deliver results. We are
determined to be the best at doing what matters most.
Consumer Focus-We have superior understanding of consumer
needs and develop products to fulfill them better.
Integrity- We are committed to the achievement of business
success with integrity. We are honest with consumers, with
business partners and with each other.
About:
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5. ❑Brand-
Dabur
•As the
master
brand for
natural
healthcare
products
Vatika
• For
premium
personal
care
Hajmola
•For
digestives
Fem
•For fairness
bleaches
and skin
care
products
Réal
•For fruit
juices and
beverages
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6. Strategic Business Units
SBU
Consumer
Care
Division
Internation
al Business
Division
Consumer
Health
Care
Division
Retailer
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7. SBU Wise Sales Breakdown – FY2015-167

8. ❑Products-
Health Care
Hair Care
Skin Care
Oral Care
Home Care
Foods
Ethical
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9. ❑Health Care-
Health
Supplements Digestives
Cough &
Colds Energisers
Women’s
Health
Baby Care
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10. ❑Health Supplements-
➢Dabur Chyawanprash
➢Dabur Honey
➢Dabur Glucose D
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11. ❑Digestives-
➢Hajmola
➢Hajmola Candy
➢Pudin Hara
➢Pudin Hara Lemon Fizz
➢Sat Isabgol
➢Nature Care Double Action
➢Dabur Nature Care Regular
➢Dabur Nature Care Isabgol
Powder
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12. ❑Cough & Colds-
➢Dabur’s Honitus Cough
Syrup
➢Honitus
➢Honitus Modhuvaani
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13. ❑Energisers-
➢Dabur Shilajit Gold
➢Dabur Shila-X Oil
➢Nutri Go
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14. ❑Women’s Health-
➢Dabur Dashmularishta
➢Dabur Active Blood Purifier
➢Dabur Ashokarishta
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15. ❑Baby Care-
➢Dabur lal Tail
➢Janma Ghunti
➢Gripe Water
➢Badam Oil
➢Baby Massage Oil14

16. ❑Hair Care-
➢Dabur Amla Hair Oil
➢Almond Hair oil
➢Almond Shampoo
➢Brahmi amla kesh Tel
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17. ❑Skin Care-
➢ Fairness Natural Gold Bleach
➢ Gulabari Rose water
➢ Gulabari Rose freshener
➢ Gulabari Moisturising Cream
➢ Naturals Pearl Bleach
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18. ❑Oral Care
➢ Dabur Red Paste
➢ Dabur Lal Dant Manjan
➢ Dabur Meswak
➢ Dabur Babool Toothpaste
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19. ❑ OTC & Ethical
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20. ❑ OTC & Ethical
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21. ❑ OTC & Ethical
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22. Dabur Chyawanprash
• Dabur is the first branded Chyawanprash in the
country
• It is the highest selling Chyawanprash with more
than 60% market share
• It helps fight virus, flu and infections
• Dabur Chyawanprash has been consistently
voted as the power brand of the country and is a
trusted remedy for cough and cold for a majority
of Indian household.
• It has been endorsed by celebrities like Sreeram
lagoo, Amitabh Bachchan, Vivek oberoi, Virender
Sehwag, MS Dhoni and now Madhuri Dixit
• Has a sugar free variant for calorie conscious
people
• It is also available in 2 new exciting flavours
mango and mixed fruit flavor
• It contains natural Ayurvedic ingredients, which
are being consumed safely for ages.
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PRODUCT

23. SWOT ANALAYSIS23
•1. Threat from local
medicinal herbs in rural
areas
•2.People preferring
international health
brands
•1.Leverage successful
brand Dabur
•2.Advertise more
•3.Buy out competition
•1.Declining popularity in
the urban areas
•1.Strong Dabur brand
name
•2.Excellent branding
and advertising
•3.Excellent distribution
and availability
Strengths Weaknesses
ThreatsOpportunities

24. PLC-Dabur Chyawanprash24
New Product flavor
added -Mixed
fruits,Mango,Sugar
free,3 times more
ammunity

25. PRODUCT HIERARCHY25
BRAND VARIANT:-
ORANGE,MANGO,MIXED
FRUIT ETC
PRODUCT LINE:-
AYUREVEDIC
PRODUCT CLASS:-HEALTH
CARE
NEED FAMILY:-IMMUNITY

26. PLACE
• MODERN TRADE-
SUPERMARKETS,HYPERMARKETS,SPECIALITY
STORES
• GENERAL TRADE-KIRANA STORES,GENERAL
STORES,BAKERIES ETC
• ALTERNATE CHANNELS-E-RETAIL,ONLINE
GROCERIES,(SNAPDEAL,AMAZON,RELIENCEFR
ESH,SATVIKSHOP.COM,BIGBASKETETC)
• PRESENT IN ALL MAJOR CITIES IN INDIA
ALONG WITH TIER 1/2/3 CITIES AND RURAL
AREA
• 4500 DISTRIBUTION AND 2.5 MILLION RETAIL
OUTLET REACH
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27. SALES & DISTRIBUTION
• We have put in place focused initiatives for both rural
and urban markets, which helped us drive growth
across geographies and channels.
• In the urban markets, we had rolled out a sales and
distribution initiative called Project 50/50,
• Which was aimed at leveraging the potential of Top
130 towns that contribute to 50% of urban
consumption.
• As part of this, steps were taken to enhance quality
of market interface and improve sales efficiencies by
segregating the grocery channel teams for
wholesale & retail separately as these two segments
of trade have completely different servicing
requirements
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28. INTERNATIONAL BUSINESS28

29. • Dabur procures raw materials worth around 500 Cr from a wide
base of vendors. The Company has wide and integrated
distribution network for its around 600 SKU delivering to around
2100 stockiest, further connecting to the thousands of retail outlets
covering every small and remote part to organized stores of India.
• Dabur has improved distribution system through its unique Retails
Excellence program, “DARE” (Driving Achievement of Retail
Excellence). the Program covers a major objective as a channel
focus, activating key customer, improving rural focus, rewarding
distribution efficiency, maximizing brand impact and building
information capabilities.
• Dabur has used Direct Shipment Strategy which was
implemented in order to bypass warehouses and distribution
centers. Thus Dabur delivers products directly to the
retailers/consumer through the Institutions & Modern Trade
System. Advantages of implementing strategy are –
· The retailer avoids the expense of operating a
distribution center
· Reducing lead time
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Logistics

30. PRODUCT SUPPLY CHAIN
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31. • For better production and operation management, Dabur included
automation, debottlenecking, Kaizen and wastage control. It set up production
units in locations providing tax holidays to reduce cost and improve efficiency.
Thus, Dabur has achieved cost reduction in the transportation process which
overall adds to the reduction in price of the product. By this strategy Dabur has
reduced the lead time, bringing Dabur and other elements in the Supply Chain
closer.
Dabur has managed to minimize the Inventory-Transportation cost Trade-off. By
elimination of the warehouse in supply chain, the company has reduced the
inventory carrying cost and Implementing ‘Milk run’ system by the small truck
loads Dabur has managed the increased transportation cost in the chain.
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32. PRICE:-
• COMPETITIVE PRICING
• USING SECOND DEGREE PRICE DISCRIMINATION THAT IS MORE THE QUANTITY
LOWER THE PRICE
• SKUs
• 2 KG- RS 540
• 1 KG- RS 280
• 500GM- RS 150
• 250GM- RS 90
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33. PRICE:-
• BUNDLE PRICE:-
• Dabur Chyawanprash - 1 kg with Free
Red Tooth Paste - 150 g Worth Rupees-
RS 295
• Dabur Chyawanprash - 500 g with Free
Amla Hair Oil - 45 ml Worth Rupe…
Buy: 144.00
• Dabur Chyawanprash - 2 kg with Free
Dabur Honey - 250 g Worth Rupees
122 -RS 535
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34. DISCOUNT PRICE
• Dabur Chyawanprash Awaleha - 500 g- ORIGINAL PRICE- RS 160,DISCUNT
PRICE –RS 144.
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35. Dabur Product Prices35

36. PROMOTION
• PROMOTION CHANNEL- ALL CHANEL LIKE:-
• TV:-RELATED IN MANY LANGUAGE
• SOCIAL MEDIA:- FACEBOK (211000 likes)
• RADIO,OUTDOOR,HOLDING,SOCIAL
MEDIA,EVENT,MOBILE,PRINT MEDIA,YOUTUBE.
• Outdoor:-bus hoardings , billboards
• Event:-Free health check up, engagement activities, movie
screening, Spot sales
• M S Dhoni as a brand ambassador to endorse
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37. PROMOTION STRATEGY
• TV COMMERCIAL
• RADIO
• NEWSPAPER
• POP DISPLAY
• WALL PANTING
• VIDEO VANS
• SALES PROMOTION
• CONTEST IN MEALAS OR HAATS
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38. 38
MESSAGE
SOURCE

39. 39

40. Vatika
First aired in the month of January 2015
Vatika, as a brand, has always stood for ‘Woman of substance’ and
Dabur has always focused on women.Through their Brave and Beautiful
campaign.
Dabur Vatika did that to introduce their new range of products especially
produced for the sensitive scalp of cancer patients
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41. 41

42.  Competitors
• BAISHVANATH
• HIMANI-SONA CHANDI
• PATANJALI
• ZANDU CHAWANPRASH
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43. Strategy use by Dabur
FOUR FOLD STRATEGY
• EXPANSION
• ACQUIITION
• INNOVATION
• REGIONAL BRANDING
PROMOTIONAL STRTEGY
DISTRIBUTION STRATEGY
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44. ❑CSR POLICY
CSR Vision
Through sustainable measures, actively contribute to the
Social, Economic and Environmental Development of the
community in which we operate ensuring participation from
the community and thereby create value for the nation
Our CSR Mission
1.Ensuring socio-economic development of the community
through different participatory and need- based initiatives in
the best interest of the poor and deprived sections of the
society so as to help them to become SELF-RELIANT and
build a better tomorrow for themselves.
2.Ensuring environmental sustainability through ecological
conservation and regeneration, protection & re growth of
endangered plant species, and promoting biodiversity.
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45. ❑OUR ACTIVITY
1.Eradicating hunger, poverty and malnutrition:
•Provision of food, nutrition supplement, clothes etc for the poor, children and other
deprived sections of the society.
•Supporting nutrition in anganwadi centers and building capacities of anganwadi workers
to this effect.
•Provision of shelter for homeless.
•Promoting sanitation, making available safe drinking water
2.Promoting Health care including Preventive Health
care through awareness programmers, health check-ups,
provision of medicine & treatment facilities , providing pre
natal & post natal healthcare facilities, prevention of female
feticide through awareness creation, program for preventing
diseases and building immunity.
3.Employment and livelihood enhancing
vocational skills and projects including tailoring,
beautician, mehandi application, bee keeping, food
processing and preservation, vermi-composting and
other Life Skill Training and livelihood enhancement
projects
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46. ❑DABUR ACTIVITY
4.Ensuring environmental sustainability and ecological
balance through :
•Plantation drives in schools, villages, our manufacturing
units & offices/business premises and other areas in general;
•Reviving endangered plants, promoting agro-forestry;
•Protection of flora & fauna;
•Animal welfare and veterinary services.
•Technical support and Knowhow for improving farming and
building capacities of small farmers.
•Promoting alternate energy resources
5.Promotion of education especially among
children, women, elderly and the differently abled
including:
•Non-formal education programs.
•Improving educational facilities in general.
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47. ❑DABUR ACTIVITY
6.Promoting gender equality and empowering women including:
•Adult literacy for women.
•Promoting and providing credit support to women's self-help and joint liability
groups.
•Training in vocations pursued by women.
•Setting up homes for women & orphans;
•Setting up old-age homes & other facilities for senior citizens
•Setting up hostels for working and student women, day care centers for kids of
working women
7.Contribution or funds provided to technology incubators located within
academic institutions which are approved by the Central Government.
8.Rural Development Projects.
9.Other Activities:
•Promotion of Sports with special focus on training for rural sports, nationally recognized
sports, Paralympic sports, Olympic sports.
•Welfare for differently disabled persons
•Setting up public libraries
•Reducing inequalities faced by the socially and economically backward groups
•Welfare of armed forces personnel, war widows and their dependents
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48. THANK YOU!
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