Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
Similar to Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, micro & macro enviromental factors, products, csr activities, etc.
We have done research on FMCG industry in India. Main companies are Patanjali and Dabur. Cost leader and Revenue and Percentages all are calculated accordingly.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Similar to Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, micro & macro enviromental factors, products, csr activities, etc. (20)
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Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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2. HISTORY
Founder:- S.K. Burman
Established in 1884
Headquarters in Dabur Corporate
Office, Kaushambi, Sahibabad,
Ghaziabad, Uttar Pradesh, India.
Mohit Malhotra (CEO)
Anand Burman (Chairman)
Products:- Health supplements
OTC & Ayurvedic
medicines
Personal care
Oral care
Digestives
Foods
Home care
3. “
3
ABOUT DABUR
4th largest FMCG in india.
Revenue Of 7800 crs.
Market capitalization 46,600 crs.
Building a legacy of 130 yrs.
World’s largest Ayurvedic Medicine & related
Products.
14. CSR ACTIVITIES OF DABUR
1. Eradicating hunger, poverty and
malnutrition
2. Promoting Health care including
Preventive Health care
3. Ensuring environmental sustainability
and ecological balance
4. Employment and livelihood enhancing
vocational skills and projects
5. Promotion of education
6. Promoting gender equality and
empowering women
15. 4 P’s of DABUR
Product
⊷ Dabur has a
wide range of
product
portfolio.
⊷ Product
category :-
⊷ 1. Hair care
⊷ 2. Oral care
⊷ 3. Skin care
⊷ 4. Baby care
Price
⊷ Premium
products are
targeted at
high end
target
segment.
⊷ Dabur has to
follow a
competitive
pricing policy
for its non-
premium
products to
sustain itself
in the long
run.
Promotion
⊷ TV
advertisements
⊷ Famous
celebrities and
sportsmen
⊷ Hoardings are
put up at
retailers and
supermarkets.
15
Place
⊷ Mobile
availability.
⊷ Dabur has
built an
extensive
network of
distribution
channels.
16. DABUR’S INTERNATIONAL OFFICES’
16
1. United States
2. Birganj Office
3. Dabur Nepal Nursery
4. Nepal
5. London, United Kingdom
6. Nigeria
7. Kathmandu Office
8. Dubai, UAE
9. Egypt
10. Bangladesh
17. 17
Competitive
Rivalry
Threats From
New Entrants
Substitution
Threats
Power of
Buyer
Power of
Suppliers
-Lots of competitors
are present like
Emami and Zandu.
-Cosmetic Products
and healthcare
products are facing
high competition.
-Dabur has been a
market leader since
last 100 years so
there is really less
threats from new
entrants.
-Patanjali proved to
be an exception as
they have
dominated the
market after its
entry in ayurvedic
products.
-Dabur hardly faces
any substitution
threats as there are
very less
companies that can
provide premium
quality product like
Dabur.
-Dabur also spends
a big amount on
R&D to update
product line to curb
such threats.
-Power of buyer is
increased because
a lot of options
available.
-The consumer is
getting more
specific and more
demanding which
can create a
problem for Dabur.
-Dabur has Strong
channel of
distribution.
-High bargaining
power of suppliers
may become a
threat for Dabur
because Dabur has
a retail network but
do not have own
retail outlets.
PORTER’S FIVE FORCE MODEL
20. SWOT ANALYSIS
Strength
⊷ Large Product
Portfolio. (260
products)
⊷ Centralized
control
(Family
Business)
⊷ Well
established
Brand name
and market
(135 years).
Weakness
⊷ High
competition
by Patanjali in
Ayurvedic
products.
⊷ Shortage of
funds, high
debt burden.
⊷ Lack of
distribution
channels.
Threats
⊷ Brand Cloning
by other
brands.
⊷ Competition
in Ayurvedic
products.
⊷ Allopathic
products are
competing in
market.
20
Opportunity
⊷ Brand loyalty.
⊷ Recycling of
waste in
creating new
products.
⊷ Government
Support
through Make
in India.
