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Patanjali dant kanti
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- 2. 50% 19% 31% percentage share household &personal food and beverages health care • 4th largest sector in India . • FMCG Sector includes household, personal care, food and beverages, health care . • Rural FMCG –growth of US$220B BY 2015 From US$ 23.6B 2018 • Expected a CAGR OF 27.86% to Reach US$ 103.B By 2020
- 3. • PATANAJALI AYURVEDICLIMITED • Founded by BABA RAMDEV in the year 2006 • Along with BALKRISHNA .(promotor) • Headquarter is in Haridwar. MISSION – Make India and idea place for growth and development of Ayurveda for world . VISSION- Ayurveda and yoga is pillar , they are committed to create health society
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- 5. Loyal consumersbase and competitive pricing that is they have low pricing strategy . Believe in Indian product so Make in India . Modern trade expected to grow at 20-25% per annum Tie up with future group and reliance retail. Focusing to increase export in Canada usa uk Follow branded house strategy where company it self is a brand ,all products are promoted under one brand . Urban has a steady growth of 8% followed by 10-12% in rural
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- 8. Experience 2 –5 years location Delhi Job description Inbound outbound operation management Inventory management Invoicing Manpower planning Coordinate with transport Salary Not disclosed by recruiter Industry FMCG , FOODS, BEVERAGE FUNCTIONAL area Supply chain management logistic , purchases , material Role Warehouse manager Key skill Outbound, dispatch, inventory management. Ware house incharge
- 9. Threat of newentry Major threat for the company is from existing player. Threat of substitute Allopathic industry is highly organized People listen to doctor Homeopathic treatment Bargaining power of supplier Business is highly dependent on natural product, supplier has good bargaining power . Bargaining power of buyer Buyers are looking for reliable Ayurveda product with low price and good quality. Industry rivals Big organized players like dabur , itc, HUL Himalayas. POTERS FIVE FORCES
- 10. Growth of thecompany 1184 2006 5000 10,561 8135 0 2000 4000 6000 8000 10000 12000 2013-14 2014-15 2015-16 2016-17 2017-18
- 11. STRENGTH • Effectivepricing strategy. • Good company reputation • Quality product • Ayurveda WEAKNESS • Very less advertisement. • Unattractive packaging. • No offer . OPPORTUNITY • International market reach . • Awareness and growth THREATS • Frequent brand switching. • Upcoming player in organic SWOT OF THE PRODUCT
- 13. 53% 17% 11% 11% 5% 3% 0% 10% 20%30% 40% 50% 60% colgate hul patanjali dabur gillette gsk share
- 15. PRODUCT • 6 differenttype of product • Dant kanti junior , regular , advance , medicated , aloe vera , active fresh . PRICE • Dant kanti regular Rs 40, Dant kanti advance Rs 90, Dant kanti junior Rs35 Dant kanti aloe vera Rs59, Dant kanti active fresh Rs 99 . PLACE • Available in supermarket, hyper city, kirana stores, rural and urban. PROMOTION • Baba himself is the promotor of the product. awareness is done by baba, t.v, billboards etc. MARKETING MIX OF PRODUCT
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- 17. MANAGING DIRECTOR DIRECTOR HEAD OF FOOD VP SALES VP HR VPR&D VP SALES VP HR VP R&D VP SALES VP HR VP R&D VP MARKETING VP EXPORT VP MARKETING VP SALES VP MARKETING VP SALES HEAD OF PERSONAL CARE HEAD OF AYURVEDA
- 19. Dant kanti juniorDemographic -Urban, semi-urban, Demographic -Age group of 5 to 12 years Behavioral benefit – fight against toothache, gum problem. Dant kanti regular Geographic – urban, semi-urban, rural Demographic above 12 and adults Behavioral – bead breath, fights gingivitis Dant kanti advance and dant kanti medicated Geographic – urban Demographic –adults Behavioral –benefit – sensitivity, teeth whitening, pyorrhea prevention Targeting they are targeting the middle class, lower middle and senior citizen. Positioning Differentiating from competitors –with strong brand competition from global existing brands, dant kanti was positioned as swadeshi brand. Customer benefits- useful in gingivitis, prevent bad breath, sensitivity. Point of difference- dant kanti is having the best price is free from harmful chemicals. Value for money – high quality to low pricing works well with dant kanti as consumer prefers a quality product
- 20. working capital =current assets – current liability working capital = 427557-340362= 87195 liquidity ratio: 1. current ratio: current assets /current liability = 427557/340362= 1.446 2. quick ration: quick assets/current liability = 271032/340362= 0.796 solvency ratio: net income+non-cash expenses /short term liability +long term liability solvency ratio: 34255+14661/673528=0.0073 turnover ratio: cost of goods sold /average inventory = 1.22 profitability ratio: profit after tax/net worth = 34255/2522855 = 0.135 ROCE: Net operating profit/total assets –current liability = 17.57