In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
A Brief Overview of FMCG Industry and Marico Limited.
This slide gives a basic idea of Marico Limited and they Survive in During COVID19 and Marico Products. That's slides Include -
1. What is FMCG?
2.Why FMCG?
3. Key Growth & Opportunites In FMCG
4.Top FMCG Company
5. Marico Ltd Introduction
6. Products of Marico
7.Why Marico
8. Market share & Growth of Marico
9. Facts of Marico
10. How Marico has been impacted by COVID 19
11. New Product of Marico on COVID era
12. Recent Achievement of Marico
Dabur India Case Study 2014 By Subin KannanSubin Snk
Mba Degree University
Dabur india
Case study
Alternatives
Suggestion
Conclusion
Managerial Economics
Business Environment
indian University
Calicut university
Research
First Prize
School Of Management Studies
Hello Friends,
This slide will help you to know about United Motors an Ameican Company who entered the Indian market with joint venture Lohia Motors.
And its market segmentation, pricing and how it is establishing itself in automobile mArket with direct competition Royal Enfield
Helli Friends,
This ppt on Flipkart will help you to understand the effect of marketing tactics taken by Flipkart that is big billion day and its achievement
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Mine this pp. will tell you all facts about Adidas and how from time to time they do their campaign to attract customer also their marketing strategies, how they become so big shot brand
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Tesla is an electronic car owned by Elon Musk this slide will help you to understand about electric car market and gives you a glimpse of bright future if this new segment of the car in near future.
Hello Friends,
This slide will help you to under stand the job roles and responsibilities of project manager at Infosys, skills, and competencies required. and marketing manager roles and responsibilities at hul, what knowledge experience required.
Hello Students,
My Slide will help you to understand all about demand analysis and its impact on economic.in what situations demand increases and decreases.contraction and expansion of demand.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. SECTOR INFORMATION
FMCG Industry has a Vibrant growth.
Rural Sector-Market of the Future.
FMCG sector is expected to grow at 12-17% upto 2020 and would touch a
market value of 4000-6000 billion Rupees- Booz and Company.
4. COMPANY PROFILE
Established in 1884, More than 125 years of Trust and Excellence.
3rd largest FMCG company in India.
Strong Brand Equity
Vatika and Real are Superbrands
Dabur is a household Brand
Hajmola, Real and Dabur Honey amongst Most Admired Brands in India
Wide distribution network covering 3.4 Million Retailers across the country.
17 World class manufacturing plants
Strong Overseas Presence
7. PORTERS 5 FORCES MODEL
Threat of new entrants
Advantages - 100 years legacy, first mover, learning curve, brand loyalty, patents, economies
of scale
No significant entry barriers
8. CONTD..
Threat of substitute products
Dabur – a leader in Herbal Digestives where the product has 90% of the market share
FMCG or Healthcare products specially Ayurvedic, hardly have substitutes so this threat is not very significant
However, some product substitutes and similar products by competitor’s do exist
Dabur therefore has to constantly re invent its existing product lines in order to cope up with the innovations of its
competitors.
Bargaining power of suppliers
100 years presence – Dabur has a very strong bond with the suppliers
Has a policy of accountability to stakeholders – be it customers, shareholders, employees or supplier (who have a vested
interest in making it all happen)
Bargaining power of customer
Has increased dramatically due to – a wide range of available choice from competitors, both local and global
Dabur has to formulate strategy in such a manner to keep abreast with the increasing competition by improving the
quality and reducing the prices over the period
9. Rivalry among existing competitors
Key player and competitors of Dabur India currently are:
Hindustan Unilever Ltd, Tata Tea, Nestle India Ltd, Britannia Industries Ltd, Colgate Palmolive
Ltd, Marico Ltd, Galaxo Smitkline consumer, Cadbury India Ltd, Reckitt Benckiser Ltd, Procter
& Gamble
Dabur has to constantly relook its strategy and keep reinventing and branding, in order to maintain
and increase its market presence.
10. PRODUCT PROFILE
HEALTH SUPPEMENTS DIGESTIVES SHAMPOOS
Dabur Chyawanprash Dabur Hajmola Almond Shampoo
Dabur Honey Pudin Hara Vatika Premium Naturals
Dabur Glucose Nature Care Vatika Brave & Beautiful
FOODS ORAL CARE HOME CARE
Real Dabur Red Paste Odomos
Active Dabur Meswak Odonil
Hommade Dabur Babool Sanifresh
Hajmola Yoodley Dabur Lal Dant Manjan Odopic
www.dabur.com
11. CONCLUSION
FMCG Sector is a high volume and low margin industry, according to Michael Porter’s 5 forces model in FMCG
industry, the number of the buyers and the number of Suppliers both are high, competition is also very high that’s by
substitutes are easily available in there. If customers are not so very brand loyal that means because of Substitute are
easily available, the switching cost of buyers is also very low. So overall we can say that the FMCG sector is highly
admirable in India because the contribution Of this sector is almost 2.5% of the total GDP