Dabur India Limited is India's leading FMCG company with over 100 years of history. It has two major business units: Consumer Care and Consumer Health. Dabur follows a strategy of focusing on its core brands, being professionally managed, providing innovative yet natural products, and building its platform as a global Ayurvedic leader. A key achievement was entering a joint venture with Agrolimen of Spain in 1992 to manufacture confectionary in India. Dabur continues its strategic focus on expansion, acquisition, and innovation across global markets and product segments.

1. A Dabur Story Corporate strategy and communication concepts Alisha Sehgal Public Relations and corporate communication Roll no. 42

2. We are guided by the philosophy of ‘Doing fewer things, but doing them better”’ V C Burman, Chairman, Dabur India

3. About Dabur Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Dabur has a history of more than 100 years . The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) - Consumer Care Division (CCD) & Consumer Health Division (CHD).

5. 1900s entered the specialized area of Ayurvedic medicines

6. 1919 established research laboratories

7. 1936 Dabur became Dabur India Pvt Ltd.

8. 1986 it became a public limited company

9. 1992 signed a joined venture with Agrolimen of Spain

10. 2000 turnover of Rs.1,000 crores

11. 2007 Dabur foods merged with Dabur India

13. In 2000, Dabur achieved a turnover of Rs 1000 crores

14. In 2005, Dabur acquired Balsara

16. Business Units

17. Vision “Dedicated to the health and well being of every household.” Mission To maximize shareholders’ value , by offering superior quality nature based products, that contribute in improving consumers’ life in personal care, health care and foods.

19. Be a professionally managed employer

20. Provide our consumers with innovative products within easy reach

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22. Build a platform to enable Dabur to become a global ayurvedic leader

23. Be the preferred company to meet the needs of our target consumers

24. Be responsible citizens with a commitment to environmental protection

29. Large domestic market

30. Export potential

31. High consumer goods spending

33. Removal of import restrictions resulting in replacing of domestic brands

35. worldwide coverage

36. 100 years of experience

39. strategic alliances

41. local companies

44. Now projects a contemporary image.

47. Competitive Advantage To achieve competitive advantage, the company will continue to target excise free zones for manufacturing facilities. The existing two ERP systems will also be replaced by SAP to provide a platform for future IT initiatives. To achieve operational efficiencies, Dabur would explore global low cost sourcing options from countries like China.

49. to improve the supply chain and procurement processes, and ;

51. tough competition

52. target the new young market segment

54. growth in purchasing power

55. growth in rural and urban demand

56. growth in organized retail sector

57. enter new categories; innovate offerings

58. repositioning as FMCG company

59. moved away from umbrella branding strategy

60. retaining Dabur as corporate brand identity

61. Three step approach

62. POS promotion and better stocking practice

63. customized packaging and commercials

65. Wikipedia

66. Case studies, FMCG sector (A V Vedpuriswar)