Dabur is a leading FMCG company in India with over 100 years of history. It has strategic business units in healthcare, personal care, and food products. Dabur markets products in over 60 countries and is one of the largest producers of herbal digestives in India. It has five flagship brands with distinct identities in hair care, skin care, oral care, home care, and foods. Dabur's food products focus on providing high nutrition and strengthening immunity. The company aims to fulfill consumer needs better than competitors through superior understanding of consumers. Key competitors include Patanjali, Himalaya, Zandu, and local manufacturers for direct competitors, and Revital, Yakult, and energy/