Using Social Media to Market Your Practice - C-Bones Presentation

The Best Tips & Techniques
for Using Social & New Media
to Grow Your Practice
http://go.cosmeticsocialmedia.com/CBONES

Use Twitter hashtag #CBONES12 @MoniqueRamsey
Cosmetic Social Media

Meet Monique

Founder, Cosmetic Social Media
• 20 years experience: medical practice management, marketing, training,
and consulting
• Certified Social Media Strategist since 2009
• Panelist, Speaker, Trainer
• Honors
• Winner 2010 #influenceSD Award for Best Social Media in Business
• Top 5 Medical Practice Facebook Fan Pages – AP/Alert Presence
• 17 Impressive Small Business Facebook Pages You Can Learn From –
Fluxe Digital
• Interviewed by SmartMoney Magazine, American Medical Association,
Dermatology Times, Administrative Eyecare
• Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
• Development and Implementation Team for Inform&Enhance® practice
management software http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media

Referral Paths – Then & Now

http://go.cosmeticsocialmedia.com/bones

“The Internet has forever
changed the way our
patients will approach
healthcare. Digital or
social media is NOT a
passing fad… get past
that.” Fast Fact: Nearly 1 in every
5 minutes spent online is
- Howard J. Luks, MD now spent on social
networking sites.


The Goal

To build EVANGELISM and OWNERSHIP among your customers
to drive more revenue. How? By Engagement!

Facebook by the Numbers
• Milestone: ½ BILLION people used
Facebook in a single DAY
• 845 million active users
• 150 million accessing via their mobile
devices (700 billion+ min/mo)
• 30-45 age fastest growing
• 2nd most trafficked site on web
• 700,000 local business pages
• 30 billion+ pieces of content shared
each month
Sources: Reach Local, Facebook, & f8 Keynote Use Twitter hashtag #CBONES12

Twitter by the Numbers
• 140 Million Daily Visitors
• 340 million Tweets per day
• 300,000 new users per day
• Twitter search engine gets
roughly 600 million search
queries per day
• 10th most popular website on
the internet
http://go.cosmeticsocialmedia.com/bones Sources: Reach Local, The NextWeb

Pinterest by the Numbers

7.5 million visitors 12/11
11.7 million visitors 1/12

1.36 MILLION visitors/day on
average

Avg. time on Pinterest higher
than YouTube, Facebook, &
twitter

More referral traffic % than
YouTube, Google+ and
LinkedIn combined.

Use Twitter hashtag #CBONES12 Source: Mashable

Monique’s Social Media High T’s
• High Trust: Building relationships
• High Transparency: authentic,
genuine, humble
• High Touch: # touchpoints / year
• High Traction: more eyeballs!
Use Twitter hashtag #SKMSD
@MoniqueRamsey Cosmetic Social
Media

Trust
Click thru
rates via
social
via
socialtwist networks
outperform
links shared
in emails
and blogs

High Trust
• 90% of customers
identify word of mouth
as the best, most
reliable and trustworthy
source about ideas and
information on products
and services.
-Via NOP World


High Transparency
• Transparency leads to
credibility

• No hidden agendas

• Be Authentic

• Be Humble

• Be Yourself

• Controlling vs.
Image Source: EverydayTenacity.com
*influencing*

Fresh Content
Blogging Helps SEO


More Website Traffic


Who Should Blog?
SEO/Webmaster Guy


Elements of a good blog post
Compelling Headline

Tells a
Story
Simple writing
“Someone
Like Me”
Short &
Optimized
with links
Sweet
(350 words max)
and key
words
Source: La Jolla Cosmetic Surgery Centre Blog

Mobile &
Gamification of Culture
31% of mobile users have a
smartphone now

43% of mobile users will have
one by 2015. That’s 101 million
people.

183 million Americans report
playing a game for an hour a day.
That’s more than half of the
population. –Jane McGonigal http://go.cosmeticsocialmedia.com/bones

QR Codes
Effective gateways to:
• Information
• Data Exchange
• Global Commerce
Send them to
relevant:
• Videos
• Store secure patient data for • Photos
emergency responders • Website
• Rx. Instructions • ―LIKE‖ on Facebook,
• How To videos etc.
• Order meals - hospitals • Biz Card Contact
info

QR Codes
The majority of QR scanning is Gender
coming from individuals in the
35-44 years of age
34 Male
bracket (25%)*
64 Female

Steady adoption is being seen
amongst all age brackets
between 18 and 54 years
of age (84%)*

Free to create or get your own
custom work of QR art! CustomQRCodes.com
* Source: Mobio Study: July to Dec. 2010

FB Timeline Cover

Cover image 851 x 316 pixels
4/26 - Photo 160 x 160 pixels

FB Branding - Apps
• Make landing tab fit
your brand
• Ask for the LIKE
• Use resources such as
WildfireApp and
NorthSocial
• Show them where
else you are – other
places to engage
• Poll, contest, activity

Tabs, Apps, Widgets
Check Your Messages

Add Your eBlast sign up form

Add Your eBlast archive

Photos in logical albums *(and add
fresh content frequently)

Upload videos

Point to other social platforms

Contest/exclusives
(product, special offers, white
papers - educational content)
@MoniqueRamsey Cosmetic Social Media Seminars & other events

Contests
Facebook
Ads to
promote

EdgeRank
The Pages with the freshest, most engaging content stand
to gain the most from this new product—since each track
played, video viewed, review written and event attended
can generate News Feed stories that propagate through
the social graph.

…

Whether large or small, all artists, businesses, and brands
have the potential for exponential distribution through the
graph if they can engage users.


Ask Questions
• 932 impressions
• 1.29% feedback
• Get in the
conversation in
real (or semi-real)
time

Polls


Timeline Elements

Media

Media

Posts You Don’t Want to See
You can:

Facebook.com/security

• Don’t delete (unless they
are really belligerent)
• Invite them to talk offiline

Volume Of Facebook
Sharing By Day

But… do what
works best for
you – whatever
will give you
the best
chance of
consistency
(success)

Google+

Profile
Photo Albums

Hangouts
(―Meetings‖ for Biz) Sparks
(interests)

Circles

Social & SEO

Source: http://thefuturebuzz.com

Final Thoughts
Social media is no longer optional. You will reap the
rewards but need to invest the time to get the benefit.

―When a brand does its job right, it creates an emotional
connection.‖ - Brian Solis

It's not about ROI - It's about creating awareness, having
people understand the brand will create
engagement, which will lead to revenue.

―If you aren't constantly evolving along with your
customers you will be doomed to fail.‖ – Steve
Kaufer, CEO - TripAdvisor

Your Social Media Rx
• Cannot “set it and forget it” – social media is
engaging with people – not messaging at
people
• Content is King – commit to 10 minutes a day
on creating content. Type it, dictate it or do
an audible post at audioboo.fm
• An apple a day… you need to be posting
every day (or 5/7)
• Keep it professional – NY Times Front Page
Rule
• Social Media is not a quick fix. Don’t give up –
it takes time to build communities!

Resources

CustomQRCodes.com

Let’s Connect!
LIKE us on Facebook…
Facebook.com/CosmeticSocialMedia

Post on our wall one takeaway from
today’s course

Email:
Monique@cosmeticsocialmedia.com
Toll Free: 877-401-5485

Using Social Media to Market Your Practice - C-Bones Presentation

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (9)

Similar to Using Social Media to Market Your Practice - C-Bones Presentation

Similar to Using Social Media to Market Your Practice - C-Bones Presentation (20)

More from Cosmetic Social Media

More from Cosmetic Social Media (20)

Recently uploaded

Recently uploaded (20)

Using Social Media to Market Your Practice - C-Bones Presentation