I was invited to speak on the business of social media to the students at John Paul the Great Catholic University. We covered how I got my social media agency off the ground and the day-to-day processes and tools we use at Cosmetic Social Media.
Monique Ramsey is a social media consultant with over 20 years of experience in aesthetic medical practice management, marketing, training, and consulting. She discusses essential tips for social media success, including monitoring social conversations, sharing refreshed content across platforms, using native videos on Facebook, adding calls to action, providing genuine customer service, leveraging events and reviews, using hashtags on Twitter, curating boards on Pinterest, and maintaining a consistent brand across all profiles. The key takeaway is that social media is about building relationships, not pushing ads, in order to cultivate awareness and returns over time.
Using Social Media to Enhance Customer RelationsD.j. Heckes
DJ Heckes, CEO of EXHIB-IT! Tradeshow Marketing Experts and FullBRAIN Marketing teaches us how to listen, learn and engage with our customers and enhance customer relations using social media.
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
Renée Horne of USAA presented on how to earn adoption of social media from the C-suite to frontline employees. She discussed exposing C-suite leadership to social media through hands-on experiences and demonstrating business benefits. For middle management, she recommended forming cross-functional teams and embedding social media into business goals. For frontline employees, policies and training should provide clarity on responsible social media engagement. The presentation provided recommendations on overcoming barriers to adoption across different levels of an organization.
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
NTE Eye Recommend Social Media Presentation Justin Goodhew
This document discusses the importance of social media for eye care professionals (ECPs). It provides information on using various social media platforms like Facebook, Instagram, Twitter, and Pinterest to increase practice recognition, connect with patients, and market services. Specific tips are given on using Facebook ads, contests and promotions, boosting posts, and analyzing insights to drive sales. The importance of online reviews is also covered. The document emphasizes starting with one social channel and using tools like Hootsuite to manage multiple accounts.
Softway Solutions is an interactive marketing and technology company based in Houston, Texas. The document discusses influencer marketing, defining it as leveraging social media influencers who have broad reach over specific demographics. It provides tips for finding the right influencers, such as partnering with someone knowledgeable about the social media platforms. The risks and benefits of influencer marketing are outlined, and strategies are presented for managing influencers successfully, such as giving them creative freedom and treating them as partners. Finally, two case studies of influencer marketing campaigns are briefly described.
Monique Ramsey is a social media consultant with over 20 years of experience in aesthetic medical practice management, marketing, training, and consulting. She discusses essential tips for social media success, including monitoring social conversations, sharing refreshed content across platforms, using native videos on Facebook, adding calls to action, providing genuine customer service, leveraging events and reviews, using hashtags on Twitter, curating boards on Pinterest, and maintaining a consistent brand across all profiles. The key takeaway is that social media is about building relationships, not pushing ads, in order to cultivate awareness and returns over time.
Using Social Media to Enhance Customer RelationsD.j. Heckes
DJ Heckes, CEO of EXHIB-IT! Tradeshow Marketing Experts and FullBRAIN Marketing teaches us how to listen, learn and engage with our customers and enhance customer relations using social media.
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
Renée Horne of USAA presented on how to earn adoption of social media from the C-suite to frontline employees. She discussed exposing C-suite leadership to social media through hands-on experiences and demonstrating business benefits. For middle management, she recommended forming cross-functional teams and embedding social media into business goals. For frontline employees, policies and training should provide clarity on responsible social media engagement. The presentation provided recommendations on overcoming barriers to adoption across different levels of an organization.
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
NTE Eye Recommend Social Media Presentation Justin Goodhew
This document discusses the importance of social media for eye care professionals (ECPs). It provides information on using various social media platforms like Facebook, Instagram, Twitter, and Pinterest to increase practice recognition, connect with patients, and market services. Specific tips are given on using Facebook ads, contests and promotions, boosting posts, and analyzing insights to drive sales. The importance of online reviews is also covered. The document emphasizes starting with one social channel and using tools like Hootsuite to manage multiple accounts.
Softway Solutions is an interactive marketing and technology company based in Houston, Texas. The document discusses influencer marketing, defining it as leveraging social media influencers who have broad reach over specific demographics. It provides tips for finding the right influencers, such as partnering with someone knowledgeable about the social media platforms. The risks and benefits of influencer marketing are outlined, and strategies are presented for managing influencers successfully, such as giving them creative freedom and treating them as partners. Finally, two case studies of influencer marketing campaigns are briefly described.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Ask, measure, learn, presented by Lutz FingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, LinkedIn's Lutz Finger shows how to extract significant business value from social media data with the Ask-Measure-Learn system.
He guides you through the steps of asking the right questions, measuring the right data, and learning from the results.
This document provides guidance on effectively targeting audiences and spreading messages via various social media platforms. It discusses which networks are best suited for different goals and audiences. Specific tactics covered include targeting hashtag communities on Twitter, finding influential users, promoting posts on Facebook, and targeting groups on LinkedIn. The key recommendation is to speak to audiences on their preferred networks about issues that matter to them while being mindful that messages may reach beyond the intended targets.
This document provides an overview and agenda for a social media training session presented by Monique Ramsey and Courtney. It introduces the presenters and their backgrounds in marketing, social media, and the medical field. The agenda outlines topics that will be covered including social media strategy, Facebook, Google+, Twitter, Pinterest, Instagram, and LinkedIn. It also includes polls to gauge the audience's current social media use and two opportunities to win a free consultation. The goal is to provide tips, best practices, and help attendees cultivate their online communities.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Healthcare marketers today are battling several powerful diseases. Apprehensive Social Media Syndrome -- ASMS, and One-Way Social Media Disorder -- OWSMD. And if you're not, your customers are online and hungry for information and engagement with YOU. Here are some insights on how health and wellness marketers can write their own prescription for success in social media marketing.
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
Leah Schultz, director of social media operations, provides an overview of developing a social media strategy. She discusses defining goals and metrics, selecting relevant channels like Facebook, Twitter, YouTube and LinkedIn, and creating a content calendar. Schultz also covers listening for brand mentions, responding to consumers, and measuring social media efforts. Finally, she outlines social advertising options on networks and common objectives like awareness, engagement and leads.
What is Social Media and how can it work for my leisure businessRather Inventive
This document discusses how businesses can use social media. It defines social media as socializing and sharing online through various formats. It recommends that businesses get involved by understanding their target audience and goals, engaging audiences on relevant topics, and measuring how social media converts audiences into taking desired actions. Specific tips include raising your profile by interacting with influencers on Twitter and Facebook, building relationships on LinkedIn with a complete profile, and responding to negative reviews on TripAdvisor.
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
Tom Collinger from Northwestern University presented findings from two studies on social engagement and its financial impact. Study 1 found that relevant social media prompts increased engagement and spending, both immediately and over time. Lower spending customers who engaged were most impacted. Study 2 found that viewing negative word-of-mouth decreased spending while posting it increased spending, if customers could experience the brand value. Strong negative emotions in posts decreased spending while less intense concerns increased it. Both studies provide insights for companies on linking social media engagement to purchase behavior.
This document provides a social media strategy for Starbucks. It includes an audit of current social media presence and objectives to increase website traffic and engagement. Key strategies are increasing interactive posts, monitoring fan interactions, and partnering with celebrities. Roles and responsibilities are defined for the social media team. Policies, response plans and metrics are outlined to measure success and address issues in a timely manner. The goal is to support business objectives through an engaging social media presence.
Social media marketing involves companies paying influencers and celebrities to promote products on their social media profiles. As social media grew in popularity in the 2000s, influencers and celebrities amassed large followings, making them appealing to businesses looking to advertise. Now companies pay to display ads on platforms and also pay influencers directly to make posts or videos about products. This type of marketing is effective because followers are more likely to be interested in a product if their favorite influencer recommends it. Social media marketing will likely continue growing in importance as a way for companies to promote products into the future.
This document discusses social media marketing. It outlines 4 reasons for using social media marketing, including that there are over 500 million active social media users worldwide and about 50% of people in Singapore use social networks. It also discusses 3 common myths about social media marketing. The document provides 5 things to know about driving viral campaigns on social media and 4 tips for social media marketing, including monitoring campaigns, stalking competitors, comparing results, and changing strategies. Finally, it outlines 4 challenges of social media marketing, such as managing teams, marketing effectively, developing technical aspects, and designing engaging content.
Social Media in 2014 (without tears or incremental hair loss)Cari Sultanik
Presented at the Upper Dublin High School alumni networking event on January 4, 2014. A look at social media as a disruptive force in the world of marketing and how to approach it strategically for your business. Plus, inspiration from small businesses primarily in the Doylestown, PA area.
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15.
This presentation was geared towards government agencies considering using social media to conduct outreach and communication.
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
This webinar defines the facets of earned media as well as its relevance to social media and emerging technologies in driving student recruitment and admissions strategies for institutions of every size.
The document discusses how to identify and work with influencers to build influence. It notes that influencers are subject experts who are passionate about a company or product and have trust with the target audience. It recommends using social media metrics tools to find influencers by tracking those who frequently discuss a company's space or talk favorably about competitors. It poses questions around how to identify influencers, influence them, listen to feedback, and stay focused on customers.
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.
Review the case studies at:
http://nten.org/vote-sxswi-panel
Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...Agility PR Solutions
• Connect the dots between your daily activities and business outcomes
• Develop customized metrics that reflect your value and contribution to business results
• Define benchmarks against which to judge performance
• Extract insight from your data
Guest speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
Aalto Venture Program Students Kickstarter 30 May 2013Zipipop Freud
The document provides guidance on using social media effectively for businesses. It discusses how social media has changed communications and interactions between customers and businesses. It recommends establishing a social media presence on key channels like Facebook, Twitter, and blogs. It also emphasizes the importance of quality content, telling a clear story, being authentic, and listening to customers. Finally, it addresses managing multiple social media accounts and channels as part of an overall social media strategy.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Ask, measure, learn, presented by Lutz FingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, LinkedIn's Lutz Finger shows how to extract significant business value from social media data with the Ask-Measure-Learn system.
He guides you through the steps of asking the right questions, measuring the right data, and learning from the results.
This document provides guidance on effectively targeting audiences and spreading messages via various social media platforms. It discusses which networks are best suited for different goals and audiences. Specific tactics covered include targeting hashtag communities on Twitter, finding influential users, promoting posts on Facebook, and targeting groups on LinkedIn. The key recommendation is to speak to audiences on their preferred networks about issues that matter to them while being mindful that messages may reach beyond the intended targets.
This document provides an overview and agenda for a social media training session presented by Monique Ramsey and Courtney. It introduces the presenters and their backgrounds in marketing, social media, and the medical field. The agenda outlines topics that will be covered including social media strategy, Facebook, Google+, Twitter, Pinterest, Instagram, and LinkedIn. It also includes polls to gauge the audience's current social media use and two opportunities to win a free consultation. The goal is to provide tips, best practices, and help attendees cultivate their online communities.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Healthcare marketers today are battling several powerful diseases. Apprehensive Social Media Syndrome -- ASMS, and One-Way Social Media Disorder -- OWSMD. And if you're not, your customers are online and hungry for information and engagement with YOU. Here are some insights on how health and wellness marketers can write their own prescription for success in social media marketing.
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
Leah Schultz, director of social media operations, provides an overview of developing a social media strategy. She discusses defining goals and metrics, selecting relevant channels like Facebook, Twitter, YouTube and LinkedIn, and creating a content calendar. Schultz also covers listening for brand mentions, responding to consumers, and measuring social media efforts. Finally, she outlines social advertising options on networks and common objectives like awareness, engagement and leads.
What is Social Media and how can it work for my leisure businessRather Inventive
This document discusses how businesses can use social media. It defines social media as socializing and sharing online through various formats. It recommends that businesses get involved by understanding their target audience and goals, engaging audiences on relevant topics, and measuring how social media converts audiences into taking desired actions. Specific tips include raising your profile by interacting with influencers on Twitter and Facebook, building relationships on LinkedIn with a complete profile, and responding to negative reviews on TripAdvisor.
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
Tom Collinger from Northwestern University presented findings from two studies on social engagement and its financial impact. Study 1 found that relevant social media prompts increased engagement and spending, both immediately and over time. Lower spending customers who engaged were most impacted. Study 2 found that viewing negative word-of-mouth decreased spending while posting it increased spending, if customers could experience the brand value. Strong negative emotions in posts decreased spending while less intense concerns increased it. Both studies provide insights for companies on linking social media engagement to purchase behavior.
This document provides a social media strategy for Starbucks. It includes an audit of current social media presence and objectives to increase website traffic and engagement. Key strategies are increasing interactive posts, monitoring fan interactions, and partnering with celebrities. Roles and responsibilities are defined for the social media team. Policies, response plans and metrics are outlined to measure success and address issues in a timely manner. The goal is to support business objectives through an engaging social media presence.
Social media marketing involves companies paying influencers and celebrities to promote products on their social media profiles. As social media grew in popularity in the 2000s, influencers and celebrities amassed large followings, making them appealing to businesses looking to advertise. Now companies pay to display ads on platforms and also pay influencers directly to make posts or videos about products. This type of marketing is effective because followers are more likely to be interested in a product if their favorite influencer recommends it. Social media marketing will likely continue growing in importance as a way for companies to promote products into the future.
This document discusses social media marketing. It outlines 4 reasons for using social media marketing, including that there are over 500 million active social media users worldwide and about 50% of people in Singapore use social networks. It also discusses 3 common myths about social media marketing. The document provides 5 things to know about driving viral campaigns on social media and 4 tips for social media marketing, including monitoring campaigns, stalking competitors, comparing results, and changing strategies. Finally, it outlines 4 challenges of social media marketing, such as managing teams, marketing effectively, developing technical aspects, and designing engaging content.
Social Media in 2014 (without tears or incremental hair loss)Cari Sultanik
Presented at the Upper Dublin High School alumni networking event on January 4, 2014. A look at social media as a disruptive force in the world of marketing and how to approach it strategically for your business. Plus, inspiration from small businesses primarily in the Doylestown, PA area.
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15.
This presentation was geared towards government agencies considering using social media to conduct outreach and communication.
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
This webinar defines the facets of earned media as well as its relevance to social media and emerging technologies in driving student recruitment and admissions strategies for institutions of every size.
The document discusses how to identify and work with influencers to build influence. It notes that influencers are subject experts who are passionate about a company or product and have trust with the target audience. It recommends using social media metrics tools to find influencers by tracking those who frequently discuss a company's space or talk favorably about competitors. It poses questions around how to identify influencers, influence them, listen to feedback, and stay focused on customers.
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.
Review the case studies at:
http://nten.org/vote-sxswi-panel
Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...Agility PR Solutions
• Connect the dots between your daily activities and business outcomes
• Develop customized metrics that reflect your value and contribution to business results
• Define benchmarks against which to judge performance
• Extract insight from your data
Guest speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
Aalto Venture Program Students Kickstarter 30 May 2013Zipipop Freud
The document provides guidance on using social media effectively for businesses. It discusses how social media has changed communications and interactions between customers and businesses. It recommends establishing a social media presence on key channels like Facebook, Twitter, and blogs. It also emphasizes the importance of quality content, telling a clear story, being authentic, and listening to customers. Finally, it addresses managing multiple social media accounts and channels as part of an overall social media strategy.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
042815 cama presentation - how to lead by being socialccrowleyarklie
This document provides guidance on how to effectively lead through social media. It recommends surveying the social media landscape to understand target audiences and competitors. The next steps are to establish objectives and a strategy, select appropriate channels, develop engaging content, actively apply the strategy by posting and engaging, and continuously listen, learn, and measure results. Key metrics for measuring engagement include impressions, interaction rates, follower counts and growth. The takeaways emphasize the importance of having both a personal and professional social media presence, while maintaining boundaries, and adapting the approach over time.
Don't Just Add Social Media - Integrate It!emfluence
This document discusses integrating social media into marketing plans. It defines social media and lists its benefits, including low cost, immediacy, and ability to connect with communities. Social media can be used for customer service, branding, research, reputation management, hiring, and sales. The document recommends measuring social media using the same metrics as other marketing initiatives and integrating social media across different channels, rather than treating it separately. It provides tips on getting started with social media, such as researching competitors, creating a content calendar, and considering tactics for audience growth.
This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.
Social media marketing 101 and a couple of case studies showing the reach and power of integrating social media with your traditional marketing efforts.
This document discusses the evolving digital landscape and empowered consumers in healthcare. Key points include the shift from traditional websites to social media and mobile platforms, the importance of listening to consumers and responding quickly during crises, and how consumers are taking a more active role in managing their own health through tools like mobile health apps and wearable devices. Brands must adapt to this new environment by engaging with consumers on social media and ensuring transparency.
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...Adele McAlear
The document summarizes a presentation on engaging content for social media given at the 79th Annual Nation's Capital Dental Meeting. The presentation debunks common myths about social media, emphasizes developing a strategic marketing plan before focusing on specific tactics or tools, and provides ideas for creating different types of engaging content like video, images, text, audio and links to share across social media channels. The presenter emphasizes treating social media as a long-term commitment and monitoring metrics to track engagement and the impact of content over time.
Outsource or In-house Social Media management? SMBYYC presentation oct 18 fin...Sean Sandhurst
This document discusses whether businesses should manage their social media in-house or outsource it. It considers several key factors in making this decision. Businesses need to determine if they have the expertise, time, resources, and compelling content required for effective social media management. They also need to establish clear goals and metrics for success. While outsourcing provides experience and expertise, managing social media in-house allows more control. A combination of both in-house and outsourced management may leverage the benefits of both approaches. The document provides examples of social media successes and failures to illustrate these points.
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
Carie Lewis discusses how social media has revolutionized communication and how animal welfare organizations must adapt by having a presence on social media platforms where people engage. She provides strategies for establishing a social media presence, including staying on top of trends, training staff, measuring success, and listening. Smaller organizations can also benefit from having a social media presence by following hashtags and starting their own to engage with local communities.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
This document provides guidance on using social media for marketing purposes. It begins by emphasizing the importance of starting with clear marketing objectives and business cases. It then discusses various business uses of social media including awareness, lead generation, customer service, and community building. It provides tips on social media profiles, monitoring, engagement, messaging, and integration with other marketing channels. Key recommendations include starting small, having measurable objectives, listening to customers, developing content calendars, and using tools to manage multiple social profiles. The document stresses that social media should complement an overall online strategy with other channels like websites, email, and search working together.
This document provides an overview of a presentation on PR and social media for startups. It includes sections on setting up for the presentation, tips for PR, tips for social media, and hands-on activities for attendees. Some key tips discussed are knowing your audience and brand, developing a content strategy and calendar, choosing the right media channels, and measuring the impact of social media efforts. The presentation emphasizes building relationships, telling a story, listening to others, and focusing on mutually beneficial connections over self-promotion.
This talk was given at the San Diego County Medical Society in September 2013. We went through what physicians need to know about protecting their online reputation. We also touched on the latest news in the world of social media and what practices should be doing to take advantage of it.
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
The presentation helps university communicators:
1. Gain an understanding about the importance of having your key stakeholders communicate to external audiences on their own.
2. Discover the motivational levers that will get your colleagues excited about communicating your brand.
3. Learn new tools, frameworks and techniques that will make you more effective in training your colleagues to communicate to external audiences, pulling the levers of earned media (traditional media relations), owned media (content on owned channels, like a blog or podcast) and shared media (social media).
Similar to Presentation to John Paul the Great Catholic University (20)
Social Media: A Strategic Business Imperative to Drive Revenue, Market Share, Growth, Engagement, and Your Online Brand.
This talk was given by Monique Ramsey of Cosmetic Social Media to the San Diego Organization of Healthcare Leaders (SOHL) on March 27, 2017.
This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
Social Media A to Z Presentations - Vegas Cosmetic Surgery 2015Cosmetic Social Media
Presented at Vegas Cosmetic Surgery Wednesday, June 10, 2015 as part of the Social Media A to Z panel in the practice management track. This presentation is a combination of slides and talks from Monique Ramsey of Cosmetic Social Media, Greg Buford, MD of Beauty by Buford, and David Phillips of NKP Medical Marketing. We cover social media tools and dashboards, monitoring your brand in real time, using Google Analytics, and how to mobilize your patients to provide online reviews.
Pinterest is an awesome way to connect with your cosmetic surgery consumer and drive valuable traffic back to your website. This presentation was given at Vegas Cosmetic Surgery, June 2015, and is full of actionable tips to help you grow your Pinterest following and send interested buyers to your website. Plus, Google loves high-ranking websites like Pinterest, so every click and re-pin creates backlinks helping your SEO.
Instagram - 8 Things You Need to Know to Get the Most our of this Popular Soc...Cosmetic Social Media
Instagram may trend towards a slightly younger crowd, but there are some really great reasons to use it in your business or cosmetic surgery practice. This presentation, given at Vegas Cosmetic Surgery, June 2015, covers some key things you need to know when using Instagram. It's chock full of great social media tips, so grab a cuppa coffee and enjoy!
How to use social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram. LinkedIn and more to drive more views to your patient reviews. This talk was given to current clients of Real Patient Ratings in early 2014.
This talk was presented to the 7th and 8th graders at Diegueno Middle School in Encinitas, CA. They had us all do TedX type presentations. It was a very fun to watch the kids play with my Google Glass. There is a video somewhere and when I find it, I'll update the link. #Careers #Entrepreneurs #Passion #SocialMedia #Smile #ThroughGlass #GoogleGlass :) #DNO #Diegueno #CareerDay #2014
Monique Ramsey is a social media expert with over 20 years of experience in marketing and consulting. She provides a 12-step guide to social media success in 2014, including growing profiles on Pinterest, using Google Hangouts and YouTube videos, live streaming on Facebook, creating podcasts, using video and Facebook apps, engaging on Instagram, organizing tweetups, promoting existing content, and reading recommended books. The workshop provides tips on leveraging different social media platforms to build relationships and drive business growth through an integrated online presence.
Monique Ramsey is a social media expert with over 20 years of experience in aesthetic medical practice management, marketing, training and consulting. She provides a 12-step guide to social media success in 2014 including utilizing platforms like Pinterest, Google Hangouts, YouTube, Facebook Live, podcasts, video, Facebook apps, Instagram, tweetups, re-purposing existing content, promoted Facebook posts, reading recommended books, and attending her Bloom Booster Academy for training. The document outlines strategies for each platform and tips for growth.
This document provides an overview of a presentation on using social media and preparing for Web 3.0. It introduces the presenter Monique Ramsey and her experience in marketing and social media. It discusses how connected consumers are more empowered and influential online. It provides tips for optimizing websites, profiles and pages for Web 3.0 technologies like search engines, metadata and ontologies. Specific social media platforms like Facebook, Google+, Pinterest and others are also discussed.
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013
ASOPRS 2013 Meeting - June 2013 - Hyatt Regency in Newport, Rhode Island - American Society of Opthalmic Plastic & Reconstructive Surgery. Facebook visibility tips, maximizing Facebook's EdgeRank score, online and offline branding strategies for cosmetic medical practices.
AACS 2013 Presentation on Cutting Through Facebook Noise & Increasing Your…Cosmetic Social Media
How do you get your messages seen amdist Facebook's 1 billion+ users? Here are some practical and easy steps to cut through the noise and get your posts more visibility. Learn about Facebook's Edgerank algorithm.
Learn about carrying your branding through your online and offline marketing. Also learn about the voice you use when writing so that it matches your identity/brand.
Facebook and Twitter - Developing a Proper Presence for Your Aesthetic Medica...Cosmetic Social Media
The document discusses using social media, especially Facebook and Twitter, to develop an online presence for a medical or cosmetic practice. Some key stats are presented on social media usage, showing that over 900 million people use Facebook actively and 62% of adults worldwide now use social media. It provides tips on engaging audiences through social media by being transparent, authentic, and starting conversations. It also discusses tools for scheduling posts, promoting posts, and measuring engagement. The overall message is that an active social media presence can help businesses connect with customers and spread their message.
In Sync: Making Your Online & Offline Brand and Voice CongruentCosmetic Social Media
Monique Ramsey is a social media strategist and consultant with over 20 years of experience in marketing and practice management. She presents on branding and social media best practices for medical practices. Her presentation emphasizes defining your practice's unique brand, building trust through consistency across all touchpoints, and measuring consistency to meet patient expectations.
The document provides information about a social media conference presented by Monique Ramsey of Cosmetic Social Media. Monique is an experienced consultant and panelist on social media strategies for businesses. The document outlines Monique's background and credentials working with medical practices. It also shares insights from studies on what consumers expect from businesses on social media, and emphasizes the importance of understanding consumers, being transparent and building trust over time through engagement and sharing their experiences.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2. Meet Monique…
Founder - Cosmetic Social Media
25 years experience in aesthetic medicine
Certified Relationship Marketing and Social
Media Strategist (2009)
• Winner, PRSA Bronze Bernays Award
• Winner, 2010 #influenceSD Award - Best
Social Media in Business
• Alert Press Top 5 Medical Practice
Facebook Fan Pages
• Flux Digital 17 Top Facebook Pages for
Small Business
♥music, ♥USC,
♥sports,
♥spa days, ♥shoes
♥driving fast ♥creative
endeavors!
14. Less Spam - More Relevance!
★ more delight
★ Feel
connected w/
brands same as
w/ friends and
peers
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
15. Social media is about
sociology and psychology,
not technology.
~ Brian Solis
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
16. #SocialDoneRight
•Give your knowledge
freely (ex: exam room)
•Sharing not Selling
•Pay Forward / Give Back
•Upshot: cultivates brand
awareness
= big returns
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
17. Percentage of all Facebook posts
by fans that went unanswered.
source: locowise.com
18. Customer Service Portals
• The new “norm”
• Expectation 30 minutes or
less
• Facebook rewards those
who respond quickly with a
“Very responsive to
messages” badge
• shows people which Pages
respond quickly and
consistently to private
messages.
19. • To get the badge: you
must have achieved both
of the following over the
last 7 days:
• A response rate of
90%
• A median response
time of 5 minutes
• ON- Anyone can see it.
• OFF - Only people who
manage your Page can
see responsiveness #’s
BE RESPONSIVE
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
22. Who are you?
• Brand (2 – 5 words)
• Voice
• Messaging
Who is your patient?
• Target Audience (could be
different than current
patient base)
Social Strategy
23. Social Strategy
What Are Your Current Marketing
Channels?
• eBlasts, Promotions, Events, Loyalty
Programs, Seminars, Product Launches,
Studies/Research, TV, Radio, Print, Direct
Mail, Yellow Pages
What Are Your Online Assets?
• Website, Blog, Mobile, Video, Social,
AdWords, Banner Ads/Re-Marketing, etc.
24. Social Strategy – Goals
• NP Leads
• Increased Website Traffic
• Increased Patient Retention (loyalty)
• Increased Referrals
• Reputation Repair / Patient
Relations
• Trusted Resource
• Launching a New MD’s practice
• Launching a New Division/Product
• Greater Community Awareness
• Launching/ Re-Defining Your Brand
• Selling Your Practice
• Grow Email List
25. Social Strategy - Tactics
What Approach Will You
Take? (Road Map)
What Tools Will You
Use?
26. Social Strategy - Tactics
• Which Platforms
• Social Ads
• Engage with Other Pages &
Users
• Blog
• E-blasts
• Mobile Friendly Website
• Video, MicroVlogs, Live Video
• Podcast
• Local Business Relationships
• Building a Rapport
What Will You
Implement and
How Often?
27. Social Strategy - Measure
Track and Measure
• Google Analytics
• Short Links (bud.url)
• Facebook Insights
• Google Ads Manager
• Facebook Analytics
• Coupon Redemptions
• Email Program Analytics
28. Social Strategy - Measure
Track and Measure, Cont.
• Blog Comments
• Re-Tweets, Re-Pins, Shares
• Facebook Ad Manager &
Power Editor
• 3rd Party Tools (General):
Hootsuite, HubSpot, Sprout
Social, NUVI
29. Setting Expectations
• Are They Realistic?
– Time to Implement
– Outcome
– Time to Be Successful
• Do You Have Buy-In?
– Are you truly on board?
– Is your staff on board?
– Social Ambassador?
Internal
– Invest in promoting social in
all patient touch-points
31. Make it Easy to Connect
• Move Your
Website Social
Icons to TOP
• Embed a tweet
(or other post)
at the bottom
of each blog
post
• Embed social
posts (or links
to posts) in e-
blast
• Have social
links Email
signatures
33. Social Intelligence
Are you listening?
Billions of
conversations.
NEED TOOLS TO:
Monitor
Listen
Prioritize
Engage
Learn
Adjust
Grow
She’s
the best
doctor!
Arrogant!
Don’t go!
5 stars!
Waited too
long.
EEEW~
exam room
a mess
Great
doctor
and staff!
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
34. But with billions of
conversations happening
right now… you’re not in
control of the
conversation.
Or are you?
50. My Reading List
Books:
• Brian Solis: What’s
the Future of
Business
• Jay Baer: Youtility:
Why Smart Marketing
is About Help Not
Hype
• Guy Kawasaki:
Enchantment: The Art
of Changing Hearts,
Minds, and Actions
She worked at Robinson’s and La Jolla Cosmetic Surgery Centre.
Fast forward 20 years… and her career was not quite as fun and exciting as it was 20 years earlier. The stress was wearing her down and definitely making that smile less and less apparent. She yearned for something new. Something that would bring back the sparkle.
She was one of the first 37 to graduate in the world’s first social media certification program. She was doing everything she loved: making connections with people around the world, getting to have FUN every day at work, being able to use her creative talents to make a difference in people’s lives. It was the perfect position.
And all of a sudden – that “geek” label that she had been called all those years ago became a badge of pride.
Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
Notes:
Forbes: Social Intelligence. ”Many innovative companies are taking social data to the next level, “listening” to the billions of conversations on social media, to bubble up actionable insights for companies to make better decisions around their brand, marketing, product, etc. I would be very worried how budgets will shift in this direction, if I was a traditional market research firm.” http://www.forbes.com/sites/georgedeeb/2015/01/16/the-top-20-digital-trends-of-2015/
Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test