Lakmé is an Indian cosmetics brand owned by Hindustan Unilever, originally a subsidiary of Tata Oil Mills. It is the country's first cosmetic brand, known for its color cosmetics, skin care products, and beauty salons, with significant presence in events like Lakmé Fashion Week. The brand utilizes various marketing strategies including product sampling, social media engagement, and targeted promotions to reach its audience.

2. Introduction
• Lakmé is an Indian brand of cosmetics,
owned by Hindustan Unilever.
• Lakme started as a 100% subsidiary of Tata
Oil Mills, part of the Tata Group.

3. Key Facts
• Country's first cosmetic brand
• Colour cosmetics & skin care and extending
through the network of Lakme Beauty Salons.
• Manifested through the Lakme Fashion Week.

4. Brand Elements
• Brand Name: Lakmé
• URL: http://www.lakmeindia.com/
• Logo:
• Slogan: On Top of the World

5. Packaging

6. Packaging

7. Lakme Sun Expert
• Offer free samples: Cricket stadium
• Seek on the spot feedback

8. Lakme Absolute Range
• Test market through Lakmé fashion week
• Test market through Lakmé studio
• Encourage model to post selfie in social
network.

9. Lakme classic
• Makeup for daily wear
• Market testers at stores
• Promotion through online reinvent studio
• Video tutorial

10. Lakme 9 to 5 range
• For the office going
• Begins with lakme’s own employees
• Makeover studio at office cafeteria

11. Brand Association

12. Brand Association

13. Lakme Advertisements
• Lakme 9 to 5
• Lakme Fruit Blast Face Wash