Pinterest is an awesome way to connect with your cosmetic surgery consumer and drive valuable traffic back to your website. This presentation was given at Vegas Cosmetic Surgery, June 2015, and is full of actionable tips to help you grow your Pinterest following and send interested buyers to your website. Plus, Google loves high-ranking websites like Pinterest, so every click and re-pin creates backlinks helping your SEO.

1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Pinterest…
Using Pinterest to Drive
Traffic Back to Your
Website

2. By the Numbers
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• 72.8 million users, 85% female
• 1 BILLION boards, 50 Billion pins
• 80% of pins are RE-PINS
• 500,000 business accounts
• 67% of pins are from a business
website
• 83% of active users would rather
follow a brand than a celebrity
• 52% consult for purchasing guidance
while shopping in a storewriteontrack.ie

3. Your Average Pinner
= Average Patient
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
•In “Discovery” mode (vs search)
= new potential clients
•Community Based
•Love to Promote, Love to Share
•Ages 18-34, Upper Income
•Major purchasers for family
•Many of them integrate Facebook,
Twitter
Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning

4. Pinterest Behavior
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
INSPIRE STORE BUY
REPIN
Source: Power of Pinning
Boards
I want
to look
like this
your
website

5. Viral Nature
Original
ContentAmplified!!!
Source: Power of Pinning

6. Join as a Business
business.pinterest.com
or convert your existing account
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

7. NEW Actions for Pins
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

8. Boards
EDUCATE
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

9. Images that WORK
• Light images (20x more
effective)
• Images without faces
23% more re-pins**
• Nordstrom — most
engaged retail brand
• Teaser text
Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning

10. SEO Benefit
• Value of a root domain
• Able to rank higher for key search
terms with a Pinterest account vs
independently hosted website*
• Pins are backlinks (important) =
more is better (repins increase #)
• Keywords in descriptions
• Social signals (shares) (Google
likes!)
• Images need keyword love too!
The titles are searchable
*Source: Power of Pinning
https://winsomekaty.wordpress.com

11. Images
**think about your website
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• Call to
action
(+80%)
• Top # Lists,
• Printables
and
Infographics

12. Infogr.am

13. VIDEO!

14. Get with your Webmaster
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Size Matters

15. Analytics