Social Media Week events will be held in various cities around the world to discuss topics related to social media. Panel discussions will explore how companies can use social media metrics to better understand customers and make predictions, and how sports teams engage with fans on social media. Other sessions will provide best practices for creating engaging social media content as a car company and discuss Nissan's goals and strategies for social media. The final discussion will cover legal issues around copyright, ownership, and rights to content posted on social media sites and by brands.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
The Busy Marketer's Guide to Image Rights ManagementFlashStock
Let's face it: you're busy, but you still need stunning, authentic imagery for your channels that is completely worry-free. This guide explains everything you need to know about using content properly and avoiding legal headaches.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
Chief Marketing Officers Guide to Social Media October 2013Emoderation
This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social media; moderating and managing communities online; the pitfalls; and what you can measure in terms of ROI.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
The Busy Marketer's Guide to Image Rights ManagementFlashStock
Let's face it: you're busy, but you still need stunning, authentic imagery for your channels that is completely worry-free. This guide explains everything you need to know about using content properly and avoiding legal headaches.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
Chief Marketing Officers Guide to Social Media October 2013Emoderation
This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social media; moderating and managing communities online; the pitfalls; and what you can measure in terms of ROI.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
20160922 программа лояльности. клиент навсегдаVatyutov.Tech
Как сохранить устойчивый рост для торговой сети. Как померить клиентскую лояльность. Какие механики применять. И в итоге как посчитать ROI от внедрения Программы лояльности. Все в этой презентации.
The physiognomic formula is an important tool in analog forestry, as it gives a shorthand description of forest structure that can be used to analyze structural gaps and guide the design process.
for my BUS homework I had to chose someone that I identify as a leader and have an interview with them for 20-30 minutes where we discussed what made them a successful leader and what were some of the things that helped them being a leader.
A short presentation on the links between ethnobotany and analog forestry, and why understanding people's connection to plants is essential to restoring ecosystems.
Budget marketing for Small business/Бюджетный маркетинг для малого бизнесаVatyutov.Tech
In this presentation I have gathered experience in promoting your small business. What marketing tools I used and still planning./В этой презентации я собрал опыт продвижения своего малого бизнеса. Какие маркетинговые инструменты я использовал и еще планирую.
Продвижение интернет-магазина в социальных сетяхVatyutov.Tech
1. Выбор социальной сети для продвижения интернет-магазина
2. Создание групп. Выбор формата
3. Концепция для продвижения
4. Создание качественного контента страницы в социальной сети
5. Аналитика (Google Analytics, Яндекс. Метрика)
An introduction to analog forestry, an ecological restoration technique that uses landscape-level interventions to increase biodiversity and promote socioeconomic well-being of forest inhabitants.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
How social media marketing helps businesses in 2024.pdf
Markham and Wells - Recap of Social Media Week: Chicago
1.
2. Social Media Week @Markam & Wells
The Scoop
Amazon Knows you Better Than Your Spouse: The Future of
Metrics
Sports and Social Media
Cars.com | Turning Autojournalism into Social Media Content
Content, SEO and Social
Door to More – Lesson’s from Nissan
Social Media Law Lessons
3. The Scoop
200+ Events
Media & Publishing. Lifestyle & Culture. Society & Environment. Business &
Entrepreneurship. Advertising & Marketing. Education & Learning. Politics &
Government. Science & Technology. Health & Wellness.
Cities
Berlin, Bogota, Chicago, London, Los Angeles, Mumbai, San Paulo, Toronto
27% of total US internet time is spend on social networking sites.
15% of total US mobile time is spend on social networking sites.
6. Case Studies: Using Metrics for Predictions
DIVORCE =
POTENTIAL
FUTURE CREDIT
PROBLEMS
Guest ID
Use a CC, coupon,
survey, mail a refund,
call customer service,
open an email, visit
the website
Pregnancy
7. You Have the Data…Now What?
Assumption-based Thinking
Listen to your data.
More heads = Checks and balances.
Look at the whole.
5 Facebook metrics marketers should be measuring:
Fans, Organic Reach, Engagement, Storytellers,
Click-through
8. First Step in Metrics: Tracking Effectively
Effective measurement must align with your set measurable objectives.
- Peter Druker: SMART (Specific, Measurable, Actionable, Realistic, Timed)
Specific – Describe your objectives to the results you want. Dig deeper for
quantitative.
Measurable – You’ll want to use metrics in the campaign review.
Achievable – 100% goals
Realistic – Ensure you have the resources. People & Tools.
Timed – Specific time frames makes your objectives real and tangible.
5 Facebook metrics marketers should be measuring:
Fans, Organic Reach, Engagement, Storytellers, Click-through
10. Natural Convergence
Three Areas that Fit Well into Social Media:
-Behind the scenes. In the locker room, player
celebration, real time access
-Opinions on top of facts
-Ability to build a brand personality
-Player interaction
Twitter Stats: Tweets with hashtags get
2X more engagement
11. Pre-Game
Generate buzz before the game. Create FOMO.
Atlanta Falcons Case Study – Launching Tuesday’s
Microsoft Surface - Falcon's Social Hub
Flicker: 87 million users, 8 billion photos
*as of March 2013
12. Live
Twitter
-Crowd engagement
-Bringing together the fan community
-Discover major influencers
-Incorporate sponsors
More than 80% of fans use social media while watching a
game. More than 60% use it while attending a game.
13. Daily
Excellent ways to:
-Show Personality
-Highlight Special Events
Friendfeed, developed by former Googlers, today is owned by
Facebook. Top users hail from Turkey & Italy.
14. Constant Communication
Your fans are always listening and engaging
-Positive
Mission Control Tour
-Negative
Central America’s popular choice for social networking
and gaming in-one.
16. Nothing Different Than Publishing
Get it right
Clear Consumer Benefit
To the Point
Fast, but Thoughtful
Make it Engaging
Googles +1 is the fastest growing widget.
17. When Creating Content: Top Tips
Copywriting:
Design Consideration:
Write for both car-seekers and nonCelebrate your
seekers
Milestones
Shoot for a 6th grade reading level
Celebrate editorial
awards
Celebrate editorial POV
Share segment tips
Highlight high-end
YouTube has over 800 million unique visitors each month.
photography
20. Write for the Audience…
…not the machines.
• Quality Content > Quantity Content.
• Don’t play tricks.
• Never force conversation or expertise.
• Don’t have an SEO strategy; Have a
content strategy that supports SEO.
Instagram has over 150 million users on the platform, 16
billion photos shared, and 1 billion likes happening each
day.
21. Road to Good SEO
Five Quick Tips >
1. Make sure your page loads within 3
seconds.
2. Produce content and then optimize for
SEO.
3. Think of bitly URLs as secondary SEO.
4. Don’t get caught up in social & SEO
analytics.
5. Create a human-to-human experience.
68% of the 500+ million users on Google+ are male.
23. Social is a Door to More
Nissan’s Goal with Social Media: Turn Social Users into
Owners and Owners in to Social Users
Why?
Because while Social ROI still seems a bit illusive, COI is
obvious and impactful.
How do they reach their goal?
Produce engaging content
Test, test, test
Accept that their social media tools are not web shopping
tools
75% of Twitter users use hashtags. Nissan’s #Nissan360
was used more than 1,000 soon after campaign launched.
24. Nissan “Door to More” Video Contest
Vine and Instagram Contest
Situation
Nissan invites Instagram video and Vine users to print, cut out and build a 3D model
of the new Versa Note then use that prop to shoot a video about “what you love.”
Entries must be shared on Instagram or Twitter (Vine’s parent company) using the
hashtag #VersaVid. Three videos will be selected to run in the Versa TV ad and six
entrants will receive a $1,000 Amazon.com gift card.
Results
Nissan received around 150 entries and a high amount of engagement and
impressions.
Lessons Learned
Simple: Make the contest easier.
31% of the Top 100 Brands are using Tumblr to
connect with it’s 112+ million users.
25. Vine saw a 403% growth between Q1 and Q3
this year – making it the world’s fastest
growing app.
27. Copyright, Intellectual Property, Ownership, etc.
Q.
Your write a blog post or take a picture with your phone. Who owns it?
A.
You do. If you create it, you own it, until you say otherwise. From the moment you
“fix” your original creative work in a tangible medium, you own copyright in it.
There were 30 million Reddit posts in 2012.
28. Copyright, Intellectual Property, Ownership, etc.
Q.
Who has ownership and rights to content after it’s posted to a website, Facebook,
Twitter, Pinterest, etc.?
A.
You still do. You’ve made it easier for people to infringe your rights, but you still own it.
There are over 74 million users and 2.6 million
companies on LinkedIn.
29. Copyright, Intellectual Property, Ownership, etc.
Q.
So, do the social media sites have a right to use the content you posted to their sites?
A.
More than likely, yes. It varies by channel, but when you sign up for these services,
you have agreed to give up some of your rights.
In Oct. 2012, Digg had 1.5 million visitors. In Oct.
2013, Digg has decreased to less than 350,000
visitors.
30. Copyright, Intellectual Property, Ownership, etc.
Q.
What about brands? Do brands have the right to use content that is posted to social
media?
A.
If it falls under fair use, yes. If the owner has granted permission, yes. Otherwise, it is
copyright infringement.
Pinterest drives more traffic to publishers than
Twitter, LinkedIn and Reddit Combined.
Editor's Notes
60,000+Over 4500 unique visitorsGoal – provide the best information, ideas and inspiration to help people achieve more in the digital world, specifically social media
Amazon Knows You Better Than Your Spouse; The Future of Metrics-Whats your favorite app and why?-
1: Brands with the Best use of Metrics2: Cutting Edge Today – 3 years from now76, 647, 893 vs. 74, 474,429 likes
drive their day-to-day decisionspeople who buy 2 shirts are proven to buy 10 shirts in their lifetimejohn carter bomb: 84 MILLION operation loss
Peter Druker – The Practice of Management -1950’s
The Importance of Social Media in Sports
TJ Lang: 2012 replacement referee debacle
FB post that has an image gets 53% more likes, 104% more comments and 84% more click-throughs.
organically promote players pages by tagging themTop on Twitter:Ronaldo – over 21 million followers
LA Kings – best example of personality – taught opponents, have a personality, trivia and battles to help relate to your fansNFLDraft – Within 2 minutes of each pick they had a page dedicated to the drafted
New Jersey Devils - 25 fans take turn monitoring social media conversationsStaffed 6 hours a day during the offseason and as long as 12 hours on game daysRESULTS: Within 6 months of their launch they doubled their FB following - prior to Mission Control they were dead last among NHL teams with FB and Twitter stats. Cleveland Indians – launched in 2011 the Indians created a Social Suite coming off a 97-loss season. 12 seat luxury suite200+ waiting listFC Bayern – announced they signed a new playerHI5 – Acquired in 2010 by Tagged – turned to gaming/entertainment. Adds games at a rate of 2-3 per week.
Making the Cut: How Cars.com turns auto journalism into sharable social content
Guidelines when turning journalism into Social Media MessagingFast but Thoughtful - ex: minivan came out with the shop vac built in the back.
Milestones – anniv.,reward your milestone fansCelebrate Editorial POV – give quotes from editors, short 6-8 worlds. Re-tweet for good practice – if you want to be RT you need to be a REtweetERTips - Become the expert