Monique Ramsey is a social media strategist and consultant with over 20 years of experience in marketing and practice management. She presents on branding and social media best practices for medical practices. Her presentation emphasizes defining your practice's unique brand, building trust through consistency across all touchpoints, and measuring consistency to meet patient expectations.

1. Welcome…
In Sync: Making
Your Online and
Offline Brand and
Voice Congruent
Cosmetic Social Media #VCS2012 @MoniqueRamsey

2. Meet Monique
Founder, Cosmetic Social Media
♥music, ♥USC, ♥s
20+ years experience: medical practice management, marketing, training, and ports, ♥spa
consulting days, ♥shoes &
♥driving fast
Certified Social Media Strategist since 2009
♥creative
Panelist, Speaker, Trainer endeavors!
Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence
recognition of her work with Top 5 Medical Practice Facebook Fan Pages
Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Named one of top 5 Medical Practice Facebook Pages (2010)
Interviewed by SmartMoney Magazine, American Medical
Association, Dermatology Times, Medical Economics, ReachMD on Satellite
Radio
Contributor to Cosmetic Surgery for Dummies
Cosmetic Social Media #VCS2012
@MoniqueRamsey

3. The word "brand" is
derived from the Old
Norse brandr meaning "to
burn." It refers to the
practice of producers
burning their mark (or
brand) onto their
products.
–MarketingMagazine.co.uk
Cosmetic Social Media #VCS2012
@MoniqueRamsey

4. Branding
• Who are you?
• How is your
practice unique?
• Could you explain
your brand to the
person next to you
right now?
Cosmetic Social Media #VCS2012 @MoniqueRamsey

5. Brand Trust
The intrinsic
believability
your brand
evokes –
converts A promise of service, quality,
awareness to dependability, benefit, etc. –
not just for the product or
commitment. outcome, for the company
behind the product
Cosmetic Social Media #VCS2012
@MoniqueRamsey

6. Embrace it…
Live it…
Breathe it…
Sing it…
Sweat it…
Cosmetic Social Media #VCS2012
@MoniqueRamsey

7. Consistency
Make sure the
brand image is
consistent across
EVERY patient
touchpoint.
Cosmetic Social Media #VCS2012
@MoniqueRamsey

8. Cosmetic Social Media #VCS2012
@MoniqueRamsey

9. Facebook timeline cover photo
E-blasts Social Media &
In-Office Promotions Apps
Website Exam Room
Mailers displays
Cosmetic Social Media #VCS2012 Print: Ads &
@MoniqueRamsey Collateral

10. Mobile
Marketing
Cosmetic Social Media #VCS2012
@MoniqueRamsey

11. Measure 4 Consistency
Staff:
follow through
friendliness
Office:
comfort vs. patient
hospitality expectations
wait time
(appt., phone, etc.)
Surgical Experience:
Pre-op
Surgery Day
Post-op
Cosmetic Social Media #VCS2012
@MoniqueRamsey

12. Questions?
Thank You!
Cosmetic Social Media #VCS2012
@MoniqueRamsey