Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
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Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
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Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
- 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Top Ten Tips: Improving Social Media Exposure
- 2. 1. Research-Refresh-Reshare • Research: Look for popular blog posts • Refresh: Update with new info • Re-share across all of your social media sites #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 3. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow 2. Facebook Native Videos FB Native Videos: FB = 60% of all video shares 40% better engagement than YouTube 2.5x higher click through rate (CTR) 10% lower cost per engagement New Featured VIDEO on your page; create playlists on video tab *Stats via SocialBakers & ReelSEO
- 4. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow 3. Facebook CTA Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up”
- 5. 4. Stop Being Pushy Ad-like or overly promotional posts won’t get shown FB = Cornerstone of your online identity Bring your brand story to life Genuinely useful info Customer service channel #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)
- 7. 6. Slideshare slideshare.net/moniqueramsey #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 8. 7. Twitter Real-time tweets in search results You need to be on Twitter, period SEO boost likely 790 million tweets per day; fastest growing demographic is 55-64 year olds! #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 9. Twitter Use hashtags to get found & increase engagement by 20% Trending topics – but beware (relevant) Upload photos directly Use humor & emotion Use a dashboard • identify power users • track trends • metrics #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 10. *Source: SearchMetrics Ranking Factor Study 2014 8. Google+ It’s here to stay. Maybe. Not? Our advice for now: • Stay here & create content No promoted posts - clean +1’s help are #3 with search ranking factors REVIEWS The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings.
- 11. 9. LinkedIn Company Updates: Authentic Relevant Brief NO EXCESSIVE posting NO OFFENSIVE posts (before/afters) Don’t Forget: Consistent branding “Showcase Pages” for features (up to 10) Use keywords #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 12. 10. Use Ratings in Your Social Media Posts #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Editor's Notes
- Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
- Make sure you include an action word, keep it short and sweet.
- Facebook USER SURVEY Results: More stories from friends and Pages they care about and less promotional content.
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- Our advice: stay here and continue to create content. There are as many naysayers are there are believers. There are no paid ads here – so the space is clean and enjoyable. Social has been deemed “the new SEO” and Google is the King of Search Engines. +1’s help are #3 with search ranking factors.* Graph source: http://pages.searchmetrics.com/rs/searchmetricsgmbh/images/Searchmetrics_Ranking_Factor_Study_2014.pdf