Diwali Campaign by "The CUFFLINKS" for "Da Milano"Kriti Kohli
Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand.We made sure that the 3 C’s are completely in sync with the Brand Image.
Concept / Creative / Content
Diwali Campaign by "The CUFFLINKS" for "Da Milano"Kriti Kohli
Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand.We made sure that the 3 C’s are completely in sync with the Brand Image.
Concept / Creative / Content
Stream Cosmetics provides an opportunity to begin a recession proof career. See why Airbrush Makeup and Airbrush Tanning is revolutionizing the cosmetic industry.Join Deborah Krug's nationwide team by visiting http://www.YouDeserveAirbrushing.com
Smart Social New York 2017 Keynote Session
Speakers:
Jeff Taylor, Regional Product Marketing Manager at Instagram
Alexandra Weiss, SVP of Marketing at Glossier
Alissa Lieppman, Director, Club Digital Strategy at National Football League
Spike Jones, VP, Strategy at Spredfast
This campaign was developed with a fellow Integrated Marketing Communications student at Ithaca College. The aim of this project was to redefine the image of the natural beauty product brand LUSH cosmetics. We wanted to create deliverables that would showcase the whimsical features of the brand's products.
Hiii, This presentation was made by me for my assignment. I would like all of you to go through it not just for the sake of going or extracting information. Its just not for students to go through it and copy paste content but also to show up a cause how women are important and some factors of women in advertising. It was just not a project but also how eventually women and advertising has reached to a very interesting level with rising on its fastened pace. I would like all to not just see but read and go through. It could be a great help I suppose.
Thank you.
Its Shalvee Shirke over here.
Continue scrolling and reading have a great time.
(This was my very first post well I am looking forward to post more)
Makeup is not only the cosmetic that you wear or apply on your body, but it also enhances your inner confidence. Do you want to achieve the most stunning look at the most affordable price? Explore the wonders of styles, and color schemes for a flawless look. Makeup enhances one’s appearance and natural face and gives a radiant glow to the face.
Stream Cosmetics provides an opportunity to begin a recession proof career. See why Airbrush Makeup and Airbrush Tanning is revolutionizing the cosmetic industry.Join Deborah Krug's nationwide team by visiting http://www.YouDeserveAirbrushing.com
Smart Social New York 2017 Keynote Session
Speakers:
Jeff Taylor, Regional Product Marketing Manager at Instagram
Alexandra Weiss, SVP of Marketing at Glossier
Alissa Lieppman, Director, Club Digital Strategy at National Football League
Spike Jones, VP, Strategy at Spredfast
This campaign was developed with a fellow Integrated Marketing Communications student at Ithaca College. The aim of this project was to redefine the image of the natural beauty product brand LUSH cosmetics. We wanted to create deliverables that would showcase the whimsical features of the brand's products.
Hiii, This presentation was made by me for my assignment. I would like all of you to go through it not just for the sake of going or extracting information. Its just not for students to go through it and copy paste content but also to show up a cause how women are important and some factors of women in advertising. It was just not a project but also how eventually women and advertising has reached to a very interesting level with rising on its fastened pace. I would like all to not just see but read and go through. It could be a great help I suppose.
Thank you.
Its Shalvee Shirke over here.
Continue scrolling and reading have a great time.
(This was my very first post well I am looking forward to post more)
Makeup is not only the cosmetic that you wear or apply on your body, but it also enhances your inner confidence. Do you want to achieve the most stunning look at the most affordable price? Explore the wonders of styles, and color schemes for a flawless look. Makeup enhances one’s appearance and natural face and gives a radiant glow to the face.
This project is made in 2018. I have tried to make it as latest as possible about the product and promotion mix about Lakme. Marketing assignment. You can find its all product and services and how marketing tools are used in it.
2. Want to have the Grace
back naturally??
Ihana lip colour ‘Grace’ collection is inspired by the elegant Grace
Kelly is now even more moisturizing and comes with conditioning
formula. Arctic rose hip seed oil moisturizes the lips and makes them
soft and pleasant. The creamy formula of the lipstick together with
the radiant colour comes in four exclusive shades of red give your
face a fresh look. Shea butter and vitamins C and E provide further
conditioning and softness to the formula. More radiant shine with
Luminous Shine Technology: The lipstick feels light on the lips, and
the colours appear satiny sheen on the lips. . Lips are the symbol of
seduction — we taste and kiss with them and what better way to do it
than a Grace Kelly way!!!
Ihana presents ‘Grace’ winter fall collec
3. Consumer Targeted
• Young; middle aged women
• Well educated(specially in terms of
fashion)
• Up-scale: indicating life style and spending
behavior
• Use of self- paced medium : Magazines
4. Major Segmentation Variables for Consumer
Markets
• Demographic: Age- 20–34, 35–49
Gender Female
• Psychographic: Social class upper middles, lower uppers, upper
uppers
Lifestyle Achievers
• Behavioural: Occasions Regular occasion, special occasion
User status Nonuser, potential user, first-time user
Usage rate medium user, heavy user
Readiness stage Unaware, aware, informed, interested, desirous,
intending to buy
5. Source Attributes and Receiver
Processing Modes
• Credibility– Ad appearing in lifestyle magazine in the
second page; established Finnish Brand worldwide
• Attractiveness: use of Grace Kelly
• Power: power of the media used; Vogue, Harper Bazaar,
Marie Claire, Elle (printed in the back cover of respective
magazines)
6. Source Credibility
• Source:
Knowledge: The Ihana is a premium make up brand
available in India since 2006
It is a world wide know reputed brand for cosmetic
Priced INR 3955/-
Skill: Appeared in the world wide famous Vogue
magazine cosmetic review
Expertise: Since 1955 Ihana had emerged as one of
the well reputed cosmetic brand of Finland
7. Source Attractiveness
• Similarity: Use of Grace Kelly (famous
face)
• Familiarity: Famous name of Grace Kelly
who epitomizes fashion and elegance
• Likeability: Make people covet the beauty
and grace portrayed by the celebrity use
8. Mode of celebrity presentation
• Identification : Grace Kelly is a symbol of elegance and beauty
which can be coveted by any women
• Endorsement: the using of the late celebrity also signifies that there
is no monetary incentive attached, Ihana as a cosmetic brand is
using the name to highlight the features of the product
• Representativeness: Class and elegance through packaging and
the character used in the ad
• Dramatization: by challenging the consumer whether they have the
desire to carry themselves with ‘Grace’ like manner
• Placement : placed as luxury makeup brand
• Testimonials: the brand reputation and costly placement in lifestyle
magazines