The document is a presentation on social media fundamentals, highlighting the mission and activities of Social Media Club, including networking opportunities and Q&A sessions. It emphasizes the importance of understanding social networks like Twitter, the concept of 'whuffie' as social capital, and the necessity of engagement in social platforms for better audience connection. Additionally, it outlines strategic steps to effectively utilize social media for achieving business goals.

1. Social Media 101
“There’s no such thing as
a stupid question!”
August 19, 2009

2. Tonight’s Agenda
1. Overview of Social Media Club
2. Questions & Answers, Part I
3. Timeout for networking
4. Questions & Answers, Part II
5. More networking

3. Social Media Club
• Founded in 2006 to cultivate a group of professionals
around the topic of social media and its implications on
business and professional lives.
– Currently 55 active chapters worldwide
• Four missions:
1. Expand Media Literacy
2. Share Lessons Learned Among Practitioners
3. Encourage Adoption of Industry Standards
4. Promote Ethical Practices through Discussion and Actions
• Online: www.socialmediaclub.org

4. SMCCHS Leadership
• Lyn Mettler
– @webprgirl
• Chad Norman
– @chadnorman
• Jared Smith
– @jaredwsmith
• Heather Solos
– @heathersolos
• Nick Tompkins
– @nickrtompkins
• Jeff Webster
– @jmwebster

5. Stay in touch
• Social Media Club: http://www.socialmediaclub.org/
– SMC Charleston Wiki: http://twurl.nl/oca14t
• Or find us on:
Social Media Club Charleston http://twurl.nl/20xyuc
http://smccharleston.org
@socialmediaclubcharleston (tag #SMCCHS)
Icons courtesy of: Liam McKay, Quake9.com, Kawsone

6. Rules for tonight
• There are none.
• Well, maybe two.
1. There’s no stupid questions.
2. Tweet your comments and questions to
@smccharleston and use the hashtag
#smcchs.

7. Special thanks to Don Lewis for
providing video services
www.ModernMediaWorks.com

8. Special thanks to our sponsor

9. Social Media 101
“There’s no such thing as
a stupid question!”
August 19, 2009

10. Social Media OMG – Where to Start?

12. What is Twitter?
 Twitter is a social network comprised of short updates, or tweets
 You post tweets for your followers to read
 Your followers post tweets for you to read
 Platform for the web or your mobile device

13. – A Network about Everything
So, what’s your social
network about?
Nothing.
Nothing.
Everybody’s doing
something - we’ll do
nothing.
Nothing?

14. Build a Deep Network Around You
Leverage your entire
network, not just
your customers.

15. Why Are We Doing This?
Whuffie!
Whuffie is the culmination of
your reputation, influence,
bridging and bonding capital,
current and potential assess to
ideas, talent and resources,
saved-up favors, and
accomplishments.
The Whuffie Factor
by Tara Hunt
www.tarahunt.com

16. Do Amazing Stuff – They’re Watching
Photo: AP

17. Listening is Important Too
 Serve your audience better
through increased understanding
 Monitor and respond to positive
and negative chatter
 Collect RSS feeds from social
networks and blog, then scan
them each day
 Not engaging may make you
seem “anti-social” online
 Learn what your peers are doing
The social web gives us unprecedented
access into the lives of customers –
ignore it at your own peril.

19. Something to Keep in Mind
As with every foray into social media,
you need to walk, not run.
 Set goals you would like to achieve
– More site visitors, increased conversions, improved
SEO, or email subscribers
 Develop a strategy to meet those goals
 Implement tactics – do some stuff!
 Measure the results!
 Measure the results!
 Measure the results!
 Adjust goals, strategy, tactics then repeat

21. • 90% of users are lurkers (i.e., read or observe,
but don't contribute).
• 9% of users contribute from time to time, but
other priorities dominate their time.
• 1% of users participate a lot and account for
most contributions.
The Inequality of Participation
Source: Jacob Nielsen
(http://www.useit.com/alertbox/participation_inequality.html)

22. Facebook’s Growth by Age Group

23. Top 5 Global Social Networking Sites

24. Integrating Multiple Channels
Interactivity Audience Size
A look at the communication continuum

25. Social Media Channels