This document provides tips for using Facebook to market a real estate business. It discusses using Facebook to connect with qualified prospects and buyers, and outlines the agenda for a training session on Facebook marketing techniques for realtors. The training covers Facebook basics, targeting marketing, content creation, engagement, and using features like ads, events, and marketplace. It also provides tips on topics like growing your audience, privacy settings, tagging, and using content to start conversations.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media for the Savvy Small BusinessRussSeagle
Presentation delivered at Mitchell Community College in Statesville, NC on February 23, 2012. An overview of social networks and how they can be used in small business marketing.
This document provides an overview of social media platforms Pinterest, LinkedIn, and Instagram. It discusses:
- Key facts about Pinterest's rapid growth and popularity among women. Users can create visual boards and "pin" or re-pin images.
- LinkedIn as the largest professional network with over 150 million users globally. It focuses on professional profiles, connections, groups and job listings.
- Instagram's rise in 2012 with 400% growth to 80 million users by July. The mobile app allows quick photo sharing and added basic web functionality in early 2013.
- Other networks mentioned include Flickr, Yelp, Foursquare and blogs. It also discusses using Storify to curate social
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
This document provides tips for using Facebook to market a real estate business. It discusses using Facebook to connect with qualified prospects and buyers, and outlines the agenda for a training session on Facebook marketing techniques for realtors. The training covers Facebook basics, targeting marketing, content creation, engagement, and using features like ads, events, and marketplace. It also provides tips on topics like growing your audience, privacy settings, tagging, and using content to start conversations.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media for the Savvy Small BusinessRussSeagle
Presentation delivered at Mitchell Community College in Statesville, NC on February 23, 2012. An overview of social networks and how they can be used in small business marketing.
This document provides an overview of social media platforms Pinterest, LinkedIn, and Instagram. It discusses:
- Key facts about Pinterest's rapid growth and popularity among women. Users can create visual boards and "pin" or re-pin images.
- LinkedIn as the largest professional network with over 150 million users globally. It focuses on professional profiles, connections, groups and job listings.
- Instagram's rise in 2012 with 400% growth to 80 million users by July. The mobile app allows quick photo sharing and added basic web functionality in early 2013.
- Other networks mentioned include Flickr, Yelp, Foursquare and blogs. It also discusses using Storify to curate social
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
5 Ways To Ignite Email Marketing With Social Mediadvanacker
The document discusses 5 ways for companies to ignite their email programs with social media by mapping their social graphs, identifying super fans and advocates in their email lists, creating exclusive offers and messages optimized for sharing, recognizing and rewarding influencers, and measuring and optimizing their earned media efforts. Email was shown to be a top driver of earned referrals compared to Facebook and Twitter, responsible for over 25% of earned referrals according to one company's data.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Sociality Squared
Presented at SMW in NY on February 16, 2012
Pinterest is THE emerging platform that’s going to steal the show for 2012. It’s simple, visually compelling…and best of all: it has clear business benefits that are tangible. Well, almost tangible. Brands already taking advantage of Pinterest are seeing increased traffic to their websites as one of the many benefits from this platform. Best practices and case studies are being created now, but YOU can stay ahead of the curve by attending this event that will explore what Pinterest is, current case studies and why you should be using it if you aren’t already.
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
The document discusses using social media to market one's acting career. It recommends creating profiles on Facebook, Twitter, YouTube, LinkedIn and using them to share photos, videos, and information about upcoming performances and events. Facebook is best for occasional posts and photos while Twitter allows for more frequent updates. YouTube and Vimeo are recommended for hosting videos, with YouTube getting more viewers but Vimeo allowing longer videos. LinkedIn can be used to create an online resume and make industry connections. Following best practices like customizing profiles, adding relevant content and engaging with followers can help actors expand their networks and promote their work using free social media tools.
Social Media Business Marketing Hub Spotguestbf93f0d
The document discusses social media and inbound marketing. It begins with an agenda covering why social media is important, the social media mindset, three types of social media (publish, share, network), and measuring results. It then covers each type of social media in more detail and provides tips for marketing on each platform. It concludes by discussing HubSpot's inbound marketing system and services.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
The EdelGive Foundation is a non-profit subsidiary of Edelweiss focused on strategic philanthropy and capacity building for nonprofits. It provides hands-on support to nonprofits through workshops, mentoring and helping them develop strategies, systems and improve efficacy. EdelGive believes sport can play an important role in education by promoting skills like teamwork, communication and critical thinking beyond traditional academics. It partners with organizations using sport to empower various groups like the visually impaired, trafficking survivors and underprivileged youth.
This document provides definitions and instructions for key concepts related to integrals:
1) Integrals involve taking the antiderivative and are signified by dx, which indicates to take the antiderivative.
2) F(x) notation represents the "father" equation or original function when taking the antiderivative to solve an integral.
3) The power rule for integrals adds one to the exponent and divides the coefficient by the new exponent when the integrand is a simple power of x.
4) Substitution should be used when the integrand involves a quantity raised to a power, a trig ratio of an unusual angle, or a trig ratio raised to a power. It involves
5 Ways To Ignite Email Marketing With Social Mediadvanacker
The document discusses 5 ways for companies to ignite their email programs with social media by mapping their social graphs, identifying super fans and advocates in their email lists, creating exclusive offers and messages optimized for sharing, recognizing and rewarding influencers, and measuring and optimizing their earned media efforts. Email was shown to be a top driver of earned referrals compared to Facebook and Twitter, responsible for over 25% of earned referrals according to one company's data.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Sociality Squared
Presented at SMW in NY on February 16, 2012
Pinterest is THE emerging platform that’s going to steal the show for 2012. It’s simple, visually compelling…and best of all: it has clear business benefits that are tangible. Well, almost tangible. Brands already taking advantage of Pinterest are seeing increased traffic to their websites as one of the many benefits from this platform. Best practices and case studies are being created now, but YOU can stay ahead of the curve by attending this event that will explore what Pinterest is, current case studies and why you should be using it if you aren’t already.
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
The document discusses using social media to market one's acting career. It recommends creating profiles on Facebook, Twitter, YouTube, LinkedIn and using them to share photos, videos, and information about upcoming performances and events. Facebook is best for occasional posts and photos while Twitter allows for more frequent updates. YouTube and Vimeo are recommended for hosting videos, with YouTube getting more viewers but Vimeo allowing longer videos. LinkedIn can be used to create an online resume and make industry connections. Following best practices like customizing profiles, adding relevant content and engaging with followers can help actors expand their networks and promote their work using free social media tools.
Social Media Business Marketing Hub Spotguestbf93f0d
The document discusses social media and inbound marketing. It begins with an agenda covering why social media is important, the social media mindset, three types of social media (publish, share, network), and measuring results. It then covers each type of social media in more detail and provides tips for marketing on each platform. It concludes by discussing HubSpot's inbound marketing system and services.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
The EdelGive Foundation is a non-profit subsidiary of Edelweiss focused on strategic philanthropy and capacity building for nonprofits. It provides hands-on support to nonprofits through workshops, mentoring and helping them develop strategies, systems and improve efficacy. EdelGive believes sport can play an important role in education by promoting skills like teamwork, communication and critical thinking beyond traditional academics. It partners with organizations using sport to empower various groups like the visually impaired, trafficking survivors and underprivileged youth.
This document provides definitions and instructions for key concepts related to integrals:
1) Integrals involve taking the antiderivative and are signified by dx, which indicates to take the antiderivative.
2) F(x) notation represents the "father" equation or original function when taking the antiderivative to solve an integral.
3) The power rule for integrals adds one to the exponent and divides the coefficient by the new exponent when the integrand is a simple power of x.
4) Substitution should be used when the integrand involves a quantity raised to a power, a trig ratio of an unusual angle, or a trig ratio raised to a power. It involves
The document introduces "The Platform", a website dedicated to the field of sport for development. The Platform aims to be a global resource for best practices, networking, partnerships, and sustainable solutions in sport for development. It provides information on themes and tools, communicates opportunities and activities, and allows users to network and find organizations and projects related to sport for development. Users can create a personal account to share news, connect with others, and stay informed on site and through social media.
Tata Steel has a century-old tradition of corporate social responsibility through sports promotion. It supports young Indian athletes through various training programs and competitions to help them excel at the national and international levels. Tata Steel runs sports academies and training centers focused on archery, football, athletics and more to develop grassroots talent from local communities. These initiatives aim to improve quality of life while creating opportunities in sports.
The document discusses an empowerment program for youth in a community located near the Mumbai Port Trust. It describes the situation when the program started, noting issues like lack of legalization, facilities, resources, and opportunities for the community, which led to unlawful activities. It then discusses the positive impacts of the program after 7 years, including increased regular attendance, more girls participating, more children going to school, greater youth and parent involvement, decreased regional divides, and youth focusing more on career and livelihood. The program utilized strategies like peer-to-peer learning, parent involvement, annual tournaments, gender balance, personal and social development training, and skills development.
Chicago United Personal Branding SessionDon Schindler
This document discusses the importance of having a strong personal brand and digital presence. It emphasizes having an online identity that is an extension of your real-world self through consistent use of social media and other online platforms. It provides tips for platforms like blogs, LinkedIn, Facebook, and Twitter to enhance one's digital footprint and establish trust. It also notes that the line between personal and professional lives is blurred online, so digital identities should be approached professionally.
The document discusses the value of social media for market research professionals. It highlights how social media allows researchers to ask questions, share thoughts, and personalize examples to truly engage audiences. It also outlines some of the key benefits of social media including expanding reach, establishing credibility, staying relevant, and allowing people to talk about your business. The document emphasizes that social media is not for every project but is a valuable tool for obtaining consumer insights when used appropriately.
Introduction to Social Media (HUOC SM101 Spring 2012)Mohammad Hijazi
The document provides an introduction to social media. It defines social media as web-based applications that allow for interactive dialogue and user-generated content. Key aspects of social media discussed include listening to online conversations, sharing content in a meaningful way, being personal and transparent, and seeing criticism as an opportunity. Common social media platforms like Facebook, Twitter, LinkedIn, blogs, and photo and video sharing sites are overviewed. The document aims to demonstrate the power and potential of social media.
Making The most of online marketing Burnham on seaGet up to Speed
The document provides tips and strategies for digital marketing. It discusses optimizing reach through search engine optimization, the power of email newsletters, and being social. Key recommendations include making websites mobile responsive and ensuring good quality content and links. It also stresses listening on social media, creating visual and engaging content, using video, and content planning. Regularly checking progress and identifying actions, timescales and barriers is advised.
This document discusses the limitations of social media and provides guidance on using social media effectively for organizations. It notes that while social media is a useful tool, it does not guarantee business or marketing success on its own. It then provides recommendations on developing a digital PR strategy, including establishing an online presence through a website and blogs, engaging with influencers on networks like Twitter and LinkedIn, and tailoring messaging to different channels. Metrics and regular posting are emphasized as important to maintaining an active online presence.
Social Media and Digital Marketing for Small BusinessDon Schindler
The document discusses social media and digital marketing. It provides an overview of key considerations for a marketing strategy, including objectives, target audiences, branding, and tactics. Tactics discussed include websites, email marketing, search engine optimization, social media platforms like Facebook, Twitter, LinkedIn, and reviewing monitoring tools and defining communication goals. It emphasizes that a presence on social media requires ongoing listening, education, and adjustment to maximize returns.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
The document discusses how social media is an important tool for future entrepreneurs. It provides tips on choosing social media channels like Facebook, LinkedIn, YouTube, and Instagram to engage customers and drive traffic. It emphasizes that high-quality, valuable content is needed to build an audience and promote conversions. Overall, the document advocates using social media marketing to build brands and businesses.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The document provides an overview of using social media, particularly LinkedIn, for financial advisors and planners. It notes that social media is important for reputation management, differentiation, and building trust. It emphasizes investing time in one's LinkedIn profile to highlight expertise, shape personal brands, and find and share contacts in order to get noticed by consumers who are increasingly researching financial advice online.
Social Media Marketing For Small Business: What You Need To Know Sarah Bauer
Social Media Marketing & Small Business – What You Need To Know
The presentation discusses why small businesses should use social media marketing and provides tips for success. Social media allows businesses to have conversations with customers, engage audiences, and drive traffic to their websites. While gaining followers can be difficult, the key is providing relevant and engaging content like photos, videos, and articles on a consistent schedule. Businesses should also actively respond to comments and questions to build community. The presentation recommends developing a social media strategy and content plan before posting to ensure goals are met and resources are available for ongoing engagement.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Managing and Connecting with your Influencers (by W2O Group & SBA)W2O Group
This webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools. Word-of-mouth is becoming increasingly more important in driving purchases. Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community. Research has shown that 65 percent of top US brands reported participating in influencer marketing.
Topics covered during this webinar are:
• Understanding the importance of influencers;
• Finding the right tools and methodologies to identify your influencers;
• Learning some basic techniques for engaging your key influencers; and
• Focusing on growing your future influencers
The document summarizes key takeaways from a digital summit on topics related to social media, mobile, online video, and SEO. Some of the main points covered include: brands should engage customers directly on social media rather than just broadcasting; engagement is higher when reaching customers on multiple social platforms; and being responsive to customers on social channels helps build trust and credibility. It also provides tips on best practices for different platforms like Facebook, Twitter, Pinterest, and Google+.
Social Media Storytelling Webinar PresentationLeonardo
Visual storytelling is the best way to succeed on social media today. Here’s why: 44% of people are more likely to engage with brands if they post visuals (according to Forbes) and videos are shared 12 times more than text posts on Facebook (according to HubSpot). This webinar, Get Social: How to Use Social Media to Tell Your Hotel’s Story explores how hotels can tell visually compelling stories to engage their social media communities.
Speakers:
Daniel Edward Craig, Founder, Reknown Travel Marketing
Danielle Valenchis, Transient Sales Manager, North Point Hospitality
Even in today’s economic climate, finding and attracting top talent to your organization is probably a struggle. In many industries, such as IT, traditional talent pools have dried up and firms are finding they must turn to alternative methods in order to build pipelines in key skill sets to ensure they have the talent to satisfy current initiatives and to promote growth for the future. Many Human Resources professionals, sales and recruiters are turning to social media in order to present their brand and build these talent and lead pipelines. Unfortunately, a majority of them are doing it poorly!
The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is LinkedIn and Why Should You Use It?
3- LinkedIn Overview
4-Branding/Image you are creating
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
5. search
•
Four billion searches a year on Google are for hotels
•
32% of all hotel bookings begin with a search on Google
•
Google Penguin 2.0 drive
SEO companies in Panic Mode
6. mobile
more mobile internet
users than desktop
users in 2012
Morgan Stanley Research
mobile devices will overtake PCs as the most common
Web device for research and bookings by 2013 (Google projection, 2012)
21. what is social media?
online applications where:
1. persons communicate with other persons
2. persons create the content
3. persons share knowledge, information and
opinions
23. social media is in the DNA of hoteliers
•
used to have
direct customer
contact
•
used to
word of mouth
marketing
24. online review reputation and revenue
the link between an online review reputation and
revenue is increasingly clear
“1 point increase in a review score
equates to a 9% increase
in average daily rate (ADR)”
http://www.hotelnewsnow.com/Articles.aspx/8649/Emerging-distribution-channels-add-variety
36. weblog
social
bookmarking microblog
let’s take a look to social media
review sites social
networks
photo & video location
sharing sharing
collaboration
40. microblog
fast and easy updates with
short messages
spread news fast
generate engagement and
website (reservation) traffic
41. personal social network
connect with friends and
business associates
convert friends and fans to
customers
pages for business use
(marketing and
communication)
42. professional social network
social network for business
professionals
expand your network via
your relations
permanent online
businesscard and CV
43. professional social network
social network for business
professionals
expand your network via
your relations
permanent online
businesscard and CV
44. location sharing
share location by check-in
give incentives to
visitors to loyal
customers
communicatie with persons
in your venue
45. social bookmarking
tag and share
Pinterest is now generating as more web traffic referral as Twitter
bookmarks online
Has over 18.000.000 users
create interest boards
80% of the users are women
I expect as Pinterest moves out of limited beta that the gender curve will even out a bit
find interesting and
relevant sites
(and have your site found)
46. hotel review sites
•
review and rating hotels
•
customers share opinions,
compliments and
complaints
•
manage your online
reputation
47. hotel review sites
•
review and rating hotels
•
customers share opinions,
compliments and
complaints
Chris Anderson is an associate professor at the Cornell School of Hotel Administration . Prior to his
appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario Canada.
http://www.hotelnewsnow.com/Articles.aspx/8649/Emerging-distribution-channels-add-variety
•
manage your online
reputation
48. photo sharing
share pictures with friends
and business contacts
build a central picture
archive / re-use on website
and social networks
redirect to website and
facebook
49. video sharing
people like watching video
well indexed by Google
re-use video on website and
social media (Facebook)
-> every day 500 jaar on YouTube
video time is watched on Facebook!
50. wow!
72 hours of video uploaded
every minute
4 billion views per day
among most used sites
worldwide
51. smart TV YouTube via the
internet connected remote control
YouTube conquer the livingroom
58. more direct bookings on your website
•
95-97% leave the hotel website without doing anything
•
40% of consumers that leave hotel websites to a
reviewsite end up booking a room at another hotel
•
consumers are willing to pay more (38%) for hotels with
online reviews that indicate superior service
http://www.tnooz.com/2012/07/17/how-to/three-ways-hotels-can-drive-revenue-keeping-a-close-eye-on-social-media-data/
59. why should I respond to reviews?
2010 Q4 Forrester/TripAdvisor Custom Online Survey
60. what should I say?
•
thank the reviewer
•
apologize if something went wrong,
-> and say how you’re following up (and do it!)
•
If a review is offensive or irrational, you may choose to
disregard it
•
Intel’s social media policy;
-> responding to “the Good, the Bad, but not the Ugly”.
61. how can I cope with bad reviews?
•
realize that: “At some point every business receives
negative criticism, sometimes unjustly so”
-> it’s hoteliers (not travellers) who obsess over bad reviews
•
criticism adds authenticity and sets expectations
•
show leadership:
-> listen, learn, support your team and soldier on
62. how can I improve my rating and ranking?
•
quality and volume of reviews
•
recent reviews have greater weight than old reviews
•
the only sure way to increase ratings:
-> exceed guest expectations time and again
•
keep your listing up to date and complete
•
… and don’t be shy about asking for reviews
63. false or fake reviews
according to Daniel Edward Craig
•
Post a response to diplomatically set the record straight
– Inaccurate information is ofen the result of a
misunderstanding rather than mean-spiritedness
– never accuse a reviewer of dishonesty
•
TripAdvisor has a zero tolerance policy for fraud and
has sophisticated tools for detecting it
– never post fake reviews!
66. Page or Profile
page profile
•
as a company or organization • as an individual
• Friend as a connection
•
Fan as a connection • max. 5.000 friends
•
unlimited fans • no ads
•
ads • no stats
• no indexing
•
stats
•
indexing by Google
67. Friend or Fan
profile (person) page
•
persons can ‘like’ apps, pages • pages can ‘like’ other pages
and content (text, video,
photo)
• pages cannot like persons
•
a persons that ‘like’ a page
will be a fan of that page • a page cannot get into a
•
a person can be a friend of connection with a person
another person
68. Wall or News feed
wall news feed
•
overview of your activities • updates and activities of
(profile of page) your friends
• updates of pages you ‘like’
•
messages that others put on (you are fan of that page)
your wall
70. create a personal profile
•
visit http://www.facebook.com
•
make a personal profile
– use your own name
– Don’t use a fantasy name (it’s not allowed and not professional)
•
visititors of a fanpage cannot see who the administrators are
71. make a page
•
goto http://www.facebook.com/pages/create.php
•
it is not allowed to make a page in name of a company if you are
not it’s official and legal representative
– in this case you could use a group page
– if someone is using you companyname or brand name you can file a
complain at Facebook
72. choose the proper page type
Local business or place Artist, band or public figure
companies with one loction page of and artist or a movie
star
Company, organization of Entertainment
institution
like a movie, TV channel or
larger companies with more concert
branches
Cause or community
Brand or product
group managed by fans but not
brand or product of a company by a/the company or
organization
73. choose the name of your Page
•
choose the name carefully
•
the name will be part of the URL
– important for good Google indexing (SEO)
•
you cannot choose products or services as a name
– also not Pizza, Advice, Tires
•
the best is to choose your company name (or brand name)
– Coca Cola cocacola http://www.facebook.com/cocacola
– Ford Cars ford http://www.facebook.com/ford
– Heineken Beer heineken http://www.facebook.com/heineken
75. claim your Facebook url
•
you can claim your Facebook url when you have at least 25 fans
– like www.facebook.com/cocacola
•
use your Facebook url in online and offline communication
– website, business card, print add, brochures
•
take care: You change the choosen name later but only once!
– so you cannot correct spelling mistakes!
•
your pagename (the part afer www.facebook.com/...) cannot be
shorter than 6 characters
76. add content
write headlines that
make people want
to read the rest of your article
write regularly and consistently
produce inspiring, educational and awesome content that is so compelling
that people want to share it
77. create a landing page
•
install this app: “Static HTML iFrame Tabs”
– go to the Facebook page http://on.fb.me/k77Ak8
– click on this button:
– choose the page waar you want to add the new tab
•
on your Facebook page a new Tab named
“Welcome” is now available
79. registration
Choose the social networks you want to use
•
Twitter 3-8 per day
•
Facebook Page 3-5 per week
•
Weblog 2-8 per month
•
Pinterest 3-7 per day
•
YouTube 1-4 per month
•
Flickr 1-2 per week
•
FourSquare ad-hoc
•
Scannen en Monitoren 1-2 dayly
82. what’s in a name?
register your name
(before someone else does!)
www.namechk.com
choose your real and
meaningfull name
83. determine your keywords
• make a list of your most important keywords
•
(think like the person behind Google)
•test your keywords
•
Google trends
•
Google search
•
social media sites
• use your keywords in
•
#hashtags on Twitter
•
titles in weblogs and updates on Facebook
•
Pinterest board names
•
tags for photo and video
-> make sure your keywords end up in the urls!
84. bepaal je keywords
• bepaal je belangrijkste zoekwoorden
•
(verplaats je in de persoon die zoekt in Google)
•test je keywords
•
Google zoekmachine
•
Google Insight
•
social media sites
•gebruik deze zoekwoorden in
•
#hashtags op Twitter
•
titels in weblogs en updates op Facebook
•
namen van prikborden op Pinterest
•
tags bij foto’s en video’s
zorg ervoor dat je keywords in de url terecht komen!
85. use short links
•
url shortener http://bit.ly alow you to:
– collect and organize links
– shorten and share links
– analyze the usage of your links
– use the API in thirds-party tools
•
other tools from Goo.gl, Tiny.cc, Ow.ly a.o.
86. create and collect relevant content
•
Use your own sources
Weblog – YouTube – Flickr
•
Top post on
Facebook – Twitter – Pinterest
•
Collect relevant RSS feeds in Google Reader
Read and understand the content you post
87. I like Bufferapp.com
•
schedule and share your social content
•
publish to Facebook and Twitter
– use multiple accounts
– teammembers can add content
– basic version is free
88. I like Bufferapp.com
•
schedule and share your social content
•
publish to Facebook and Twitter
– use multiple accounts
– teammembers can add content
– basic version is free
94. don’t forget to be personal
•
use your smartphone for personal tweets from
time to time
– funny but relevant situations
– show what you are proud of in your business
– make people smile
95. don’t forget to be personal
•
use your smartphone for personal tweets from
time to time
– funny but relevant situations
– show what you are proud of in your business
– make people smile
96. sentiment and engagement framework
Fans Positives Neutrals Negatives Haters
prejudices
acquisition perceptions
content succes stories
wiifm? bugs & flaws
temp problems
i want to make It should be it cannot be
sentiment it’s great it could be better
it better better better
embrace engage isolate
action feed & & neutralize ignore
celebrate activate learn
Steven Van Belleghem - InSites Consulting
97. they love you
fans
what ever you say:
it’s ok
feed them with
news and gifs
they talk
about you
98. they talk positive
positives
they like your brand embrace and
involve these
they try to help people
improving your brand
positive critics
99. they sleep well without you
neutrales
activated by an advantage activate them
offer something
wiifm
what’s in it for me?
100. they spread bad words :-(
negatives
they think you neutralize
must improve &
respond positive
on their negative
comments
negative critics
101. they lost all confidence
haters
they are convinced avoid them
you cannot do learn why
it right
what ever you say is wrong