L'Oreal is a French cosmetics company founded in 1909. It has over 500 products and focuses on hair color, skin care, sun protection, makeup, perfumes, and hair care. L'Oreal targets younger people and older women with its "Because you're worth it" slogan. It has 41% of the global beauty market share. When it entered India, L'Oreal segmented the market based on gender, age, income, and psychology to target young, affluent middle class women. It positioned itself as a premium brand and differentiated itself from local brands by investing in beauty education and training.
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
A brand analysis of cosmetic giant L'Oreal. The A comprehensive view on how L'Oreal came to its present form, its business strategies and its tapping into global markets,
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
A brand analysis of cosmetic giant L'Oreal. The A comprehensive view on how L'Oreal came to its present form, its business strategies and its tapping into global markets,
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
Developing Olay in France skincare marketKien Nguyen
The final report is comprised of 3 parts:
1. Main insights for the brand on the French market
2. A TOWS analysis with the recommended strategy - Online and Mobile Application
3. The presentation of the concept for Olay and a positioning statement
L'Oréal - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of L'Oréal containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This presentation is on Mary Kay make up brand. How the brand struggled in Asian market considering the dynamics of both China and Japan. This will let you know how to adopt a certain market strategy.
The make up brand actually struggled to make its presence in asian market and succeeded!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. The History Of the company…
• In 1907, a young French chemist Eugéne
Schueller developed an innovative colour
formula;
• In 1909, he registred his own company;
• In 1920, the small company employed 3
chemists;
• In 1912, Eugéne Schueller started to
export his products;
• In 1933, he created and launched Votre
Beauté, a magazine devoted to women;
• In 1953, L„Oréal won an advertising
Oscar.
4. About the industry
The cosmetic industry is a profitable business for most of the manufacturers
of cosmetic products.
The cosmetic industry world wide seems to be continuously developing,
many famous companies sell their cosmetic products online also in
countries in which they do not have representatives.
5. • L'Oreal on
the road to
greatness
• Becoming
number one
in the beauty
industry
• First steps :
the model
takes shape
• The diversity
of beauty
throughout
the world
2000-present 1909-1956
1957-19831984-2000
HISTORY
6. Operation
• L'Oreal is the world largest cosmetics and beauty
company. They have over 500 products.
• This brand concentrates on:
• Hair color
• Skin care
• Sun protection
• Make up
• Perfumes
• Hair care
8. PRODUCT TARGET
• L‟Oreal is mainly used for the younger people
like teenagers as most of their products involves
make up which most teenagers like.
• L'Oreal also targets their products to older
women.
• Their slogan “because we‟re worth it” shows
that the product is a luxury product which
suggests it is could be expensive.
• L'Oreal's product, reached the top 100 brands of
The Brand Trust Report published by Trust
Research Advisory in India
9. MARKET SHARE OF L’OREAL
Other
brand’s
59%
L'Oreal
41%
Hair colour
20%
Skincare
6.5%
Shampoo
4.6%
11. • To keep the different brands
in one basket and yet
keeping the differentiation.
CHALLENGE
• Good brand management
was all about hitting the right
target audience with the right
product.
STRATEGY
Understandings
• Company was brilliant in identifying the needs, cultures
and aspirations of different kinds of customers in
diversified regions.
12. When it First Entered the Market
• Gender Segmentation
• “combination of low price and
natural ingredients would fit
India‟s market,
women use plants and herbs as
part of their beauty culture”.
specifically catered to the women
of India,
how it should carve a niche market
for itself in the Men‟s sector as
well.
13. • Income Segmentation: 2 main segments:
the poorer masses and the rest
• marketed its product
• low in cost to attract the poorer masses, and her efforts in
reducing ingredients to cut price reveals her aim to minimize
costs as much as possible.
NOT YET TARGETING middle class or
upper class
• did not make any distinct segmentation of the richer classes
14. The “L‟Oreal Makeover”
• Income Segmentation:
• the quickly rising middle class which was gaining in affluence.
• fastest growing income class that represented a highly untapped market
potential due to their radically different mindsets from the masses.
• Age Segmentation:
• the younger middle class from the more conservative, often older
Indians,
• showed an increased interest in capturing the market share of the
younger Indians.
15. • Psychographic Segmentation:
• L‟Oreal segmented India into different groups based on their
thinking and behavior from the older
• more conservative Indians who held conservative values of
thriftiness more strongly and stubbornly,
• the younger more impressionable generation who had
developed a very different and westernized view on spending
and culture
16. TARGETING
young affluent middle class females, especially those with graying
hair
• maximum profits as it not only possessed the purchasing
power that masses lacked, but more critically a modernized
mentality
• these people more receptive to purchasing L‟Oreals‟ more
luxurious and expensive products..
L‟Oreal also target women that sought benefits from using its
products
• no product that solved women‟s hair greying problems
• Middle aged and working women became the main
target of the company.
17. YOUNG MIDDLE CLASS
• who did not mind using products that damaged their
hair as long as they were cheap due to monetary
problems,
• these women were more educated and concerned for
the need to have healthy beautiful hair, as well as
more equipped with the purchasing power to do so
18. LOWER INCOME MASSES
• introduced new products like „Colour Naturals‟
which be used multiple times and cost only $3.10,
translating into increased value for the masses.
• L‟Oreal‟s strategy targeted the more affluent that
were more educated and had more disposable income
to splurge on luxury items if they justified their price.
19. Brand
Positioning
• Company has a strong and long-term brand positioning specially
within the minds of middle age women and teenage girls.
20. POSTITIONING
L‟Oreal hired Ms World in an
advertisement
• L‟Oreal India launched the program
“Beautiful Beginnings” on 7th July
2009, an initiative which aimed to
train at least 200 unprivileged school
drop-out girls every year to make them
employable. It was even inaugurated
by Bollywood actress Aishwarya Rai ,
21. L‟Oreal has historically carried a premium image and price
tag
Viral marketing
dual positioning strategy in India
• L‟Oreal reduced its hair care range prices by 25% in
2010 after it began local production and resorted to another
4% price cut this year
22. DIFFERENTIATION
Home brands aimed to garner loyalty of existing users
• repeated use by generations of Indians would bring about feelings of
trust and dependability
• attracted thrifty housewives who wanted the cheapest products
DIFFERENTITATED : by promising better quality products to the
rising middle class
• When L‟Oreal first entered India :beauty education was absent,
training seemed redundant and hairdressers were well satisfied with
cheap local domestic brands
• invested heavily in education and training to boost their status in the
community.
23. Conclusion
• The L‟Oreal Group is the world‟s largest cosmetics &
beauty company. In our opinion, we think that L‟Oreal has
successfully created a brand identity as the adverts that
present the products make them look more expensive.