The document provides insights and best practices for social media engagement in the cosmetics industry, emphasizing the importance of quick customer service response and adapting to evolving consumer behavior. It includes strategies for enhancing brand visibility through omnichannel connections, video content, and the effective use of social media platforms. Additionally, the document highlights the significance of sharing knowledge freely to build brand awareness and relationships.

1. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Welcome…
Social Media Update
and Best Practices 2016

2. Meet Monique…
Founder - Cosmetic Social Media
25 years experience in aesthetic medicine
Certified Relationship Marketing and Social
Media Strategist (2009)
• Winner, PRSA Bronze Bernays Award
• Winner, #influenceSD Award
• Alert Press Top 5 Medical Practice
Facebook Fan Pages
• Flux Digital 17 Top Facebook Pages for
Small Business
♥music, ♥USC,
♥sports,
♥spa days, ♥shoes
♥driving fast ♥creative
endeavors!

3. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

4. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
OMNI CHANNEL
Customers want to connect
with companies in the ways
most convenient to them,
and that in turn, enhances
their exposure to a brand.
-MIT Sloan

5. Over 40% of the
companies that
were at the top
of the Fortune
500 in 2000 were
no longer there in
2010.
~ RIP ~
Digital
Darwinism is
the evolution
of consumer
behavior
when society
and
technology
evolve faster
than the
ability to
adapt.
Digital Darwinism kills
rigid businesses dead.

6. Percentage of all Facebook posts by fans
that went unanswered.
source: locowise.com
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

7. Customer Service Portals
• The new “norm”
• Medicine is no exception
• Expectation 30 minutes
• Facebook rewards those
who respond quickly
with a “Very responsive
to messages” badge
• FB shows people which
Pages respond quickly
and consistently to
private messages.

8. • To get the badge: you
must have achieved both
of the following over the
last 7 days:
• A response rate of
90%
• A median response
time of 5 minutes
• ON- Anyone can see it.
• OFF - Only people who
manage your Page can
see responsiveness #’s
BE RESPONSIVE
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

9. Make it Easy to Connect
• Move Your
Website Social
Icons to TOP
• Embed a tweet
(or other post)
at the bottom
of each blog
post
• Embed social
posts (or links
to posts) in e-
blast
• Have social
links Email
signatures

10. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
VIDEO & Streaming
Content = WIN
Periscope
Meerkat

11. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Facebook Lead Ads

12. FB Event Subscriptions

13. Slideshare
slideshare.net/moniqueramsey
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

14. Research - Refresh - Reshare
• Research: Look
for popular blog
posts
• Refresh:
Update with
new info
• Re-share
across all of
your social
media sites
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

15. Twitter
• Real-time tweets in
search results
• You need to be on
Twitter, period
• SEO boost likely

16. Stop Being Pushy
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

17. #SocialDoneRight
•Give your knowledge
freely (ex: exam room)
•Sharing not Selling
•Pay Forward / Give Back
•Upshot: cultivates brand
awareness
= big returns
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

18. Questions?
Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog