Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton S...Marie Haynes
In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:
-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEOiGB Affiliate
A joint PR and SEO strategy can help your website strike gold. Having a strong online brand reputation will only ever grow your link acquisition without introducing any black-hat tactics. However, many affiliates can ignore PR as a “nice to have” rather than a “need to have” which instantly rules out some effective wins for your SEO goals and the opportunity to grow your business from a website to a brand.
Andy Bar, Head Yeti at leading PR and SEO agency 10 Yetis, will demonstrate the fundamental tools and real results that can be achieved by a united PR and SEO front.
What kind of campaigns work (ideas and themes)
How you can fast track the volume of links
How you can compete with bigger brands
Take away of 10 practical tips
Steve Kroll from Granular presented to the American Marketing Association of Milwaukee on how his PR efforts helped boost organic traffic for Granular. Slides originally presented on March 29, 2016.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton S...Marie Haynes
In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:
-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEOiGB Affiliate
A joint PR and SEO strategy can help your website strike gold. Having a strong online brand reputation will only ever grow your link acquisition without introducing any black-hat tactics. However, many affiliates can ignore PR as a “nice to have” rather than a “need to have” which instantly rules out some effective wins for your SEO goals and the opportunity to grow your business from a website to a brand.
Andy Bar, Head Yeti at leading PR and SEO agency 10 Yetis, will demonstrate the fundamental tools and real results that can be achieved by a united PR and SEO front.
What kind of campaigns work (ideas and themes)
How you can fast track the volume of links
How you can compete with bigger brands
Take away of 10 practical tips
Steve Kroll from Granular presented to the American Marketing Association of Milwaukee on how his PR efforts helped boost organic traffic for Granular. Slides originally presented on March 29, 2016.
Using PR to Build Your Brand & SEO Efforts | #SeerCCQSeer Interactive
For Lexi Mills, public relations powerhouse and Sr. VP Digital Strategy at Manyminds’s North America division, one of the best parts of PR and SEO back in the day was the cats. Specifically, viral content involving cats. While that kind of content builds links, it doesn’t do much in terms of longevity or building your brand.
Lexi shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Hotel digital marketers want their hotels’ websites to be found on the first page of Google but getting there can be a challenge because Google is constantly changing its algorithm (meaning the criteria it uses to determine rankings) and hotel shoppers are getting smarter in the ways that they search.
There isn’t a silver bullet to skyrocket your hotel website to the top over night, but there are a number of proven Search Engine Optimization (SEO) strategies you can start doing today that will affect your rankings tomorrow.
In this webinar you'll learn:
-Recent search engine and consumer search behavior changes that are impacting your rankings
-New rules of SEO and how to put them into action right now
-Important metrics that will help you measure your success
-Why indexing in search for more than your hotel name yields results
The presentation offers a novel approach to predicting winners in soccer and in business.
Getting the fish in the net and sending the ball in the net share many commonalties. Extending our experiences in fishing shall help us strategize the football games and business games as well. Based on this extrapolation who shall be the winning team in the World Cup Tournament 2014? The presentation offers an answer.
Faerie Glen Photos from Isle of Skye, Scotland - It's like visiting The Shire!Ancestral Chef
It's like visiting The Shire from The Hobbit! As you turn down the road, suddenly you see really green rolling hill and you wonder if magical creatures are going to come out of the trees! It's so beautiful.
Barnacle SEO and Native Advertising - Like Judo for GoogleWill Scott
This is my presentation to the Ad Club's District 7 regional conference.
I chose to investigate the relationship between Barnacle SEO and Native Advertising.
The lines between SEO and PR are blurring more each day and the growing acknowledgment of the importance of content marketing and native advertising demonstrate that.
Plus, good content marketing is often the stuff of which Barnacle SEO is made.
BigWing Interactive hosted a "Breakfast with Google" event on 1/29/15 at the Chesapeake Boathouse in OKC. The topics covered were: Google paid search, Social Media, SEO, and Content Marketing. The following slides were presented by Bill Martin (PPC), Sarah Hoffman (Social Media), Ruth Burr Reedy (SEO), and David Christopher (Content Marketing).
For questions visit our website bigwing.com or call 405.475.3015.
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google's KPIs and you will win
2) Don't just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.
Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes.
In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn:
1. Simple tricks to optimizing your website
2. Why adding links helps get you noticed
3. The importance of quality content and more!
To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google
Tourism University (NOCVB) - Online Marketing in NOLA: Turning Visitors into ...Search Influence
Paula Keller, long-time Influencer, shares with New Orleans CVB members some ways they can start planning and thinking about their website content and online presence.
New Orleans CVB hosts Tourism University bi-monthly in order to provide services to their members to help leverage the visitors that the CVB and NOTMC drive into New Orleans each day.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
For SMBs and brands to get exposure for their businesses online they MUST have a Local SEO and Content Strategy in place. In this presentation at the Local, Search and Social Summit powered by Rocks Digital, Natalie Gould and Rachel Morgan shared the best practices and strategies they use daily to help the clients they serve get more site traffic, content reads and social interaction.
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
SEO is not what it once was, but do you know why. This presentation will dive deeper into the history and current state of SEO, as this will allow us to better predict the future. This slide deck was created for @HubSpot's New Hampshire User Group (@HUGNH) presentation.
Aligning Brand with Student Experience to Reinvigorate Interest in Your School.
Presented by Alison Zeringue, Alicia Jasmin, Nico Rose, Sheila Flatz at the UPCEA MEMS conference in December 2022.
Presenting case studies of branding and marketing for higher education institutions, Tulane SoPA and UFOnline.
A branding or creative refresh is hard work. You’ve wrangled the stakeholders and the creative team and worked through the big egos likely at the table in the process. Now you have to figure out marketing deployment, a step often forgotten about while planning the rebranding effort itself.
If you’re already running digital advertising campaigns it can be a daunting task to roll out your new brand. You can’t afford downtime in your campaigns - stopping all marketing to update and re-launch.
And, you are concerned about how to measure leading indicators of success for the new brand, ideally BEFORE you see a negative impact on the enrollment pipeline.
In the last year, I led the digital deployment side of our client Tulane School of Professional Advancement’s rebranding effort.
In our recent collaborative session at UPCEA MEMS 2022 in New Orleans, I shared a 5 step process for how to bring your new creative to life in persistent digital marketing campaigns.
Read on for a step-by-step guide to bringing refreshed branding or creative to life and share your feedback in the comments or on social media.
5 Steps To Deploy New Creative In Persistent Digital Campaigns
At a high level, these are the 5 steps to successfully deploy your new creative. We’ll break down each of these steps in this blog below.
1. START WITH THE RIGHT EXPECTATIONS
2. MAKE A TRANSITION PLAN
3. SET SHORT AND LONG-TERM METRICS-BASED GOALS
4. CHECK AND ADJUST
5. ITERATE ON YOUR NEW CREATIVE
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.
Connect with Google: Digital Marketing Workshop 2017 Search Influence
A digital marketing workshop geared toward small businesses and hosted by Google and Search Influence. Join Will Scott (CEO, Search Influence), Gabrielle Benedetto (Partner Relations, Search Influence) and Ann Payne (Agency Development, Google) as they discuss the most impactful ways to leverage digital marketing for your business.
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Beyond Keyword Research: Optimize for Relevancy with Proof TermsSearch Influence
Google expects certain information to be found on pages about a given topic. Learn how to make great content for your customers & Google in Paula Keller French's 2017 MozCon Local / LocalU presentation.
Content Amplification Strategies for Local - LocalU New Orleans 2016Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that's who. Used to be building and engaging an audience through content was as simple as hitting the "Share" button. These days, however, as the social networks look for ways to monetize, you've gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
Fake it till you make it: Brand Building for Local BusinessesSearch Influence
Explore a few real world examples of local businesses who have built themselves into local brands that both Google and potential customers recognize.
Presented by Paula Keller, our Director of Account Management, at MozCon Local 2016 in Seattle.
Tech Talent South - 10 Basics of Building Search Engine Friendly WebsiteSearch Influence
Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time.
Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.
Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means today’s savvy small businesses are looking for a winning mobile website strategy—a key trend in online marketing, according to Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast. Scott discussed this strategy as a featured speaker at the 2015 Local Search Association Conference in Los Angeles, Calif., Monday, April 20.
“Small businesses must pay attention to their mobile strategy in order to continue to attract customers,” Scott said.
The Power of Visual Content: 3 Types to Implement TodaySearch Influence
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Scott detailed real-world visual content marketing strategies as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23.
“With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story,” he said. Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence who put results first and help businesses successfully market online.
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
Understanding the Technicality and Structure of a Site Webinar!Search Influence
Besides understanding the importance of onsite optimized content and offsite authority building, the structure and functionality of a site is the gateway to a successful SEO campaign. Join us as we review the key elements for the search engines to find and crawl a site, and how these elements help the success of the campaign.
Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join us as we dive into our Local Presence package and explore the opportunities and ways to increase a client's local search presence.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
3. SEARCH INFLUENCE
Helping customers successfully market online since 2006.
Search Influence
• 90 full and part-time
employees
• 120 contract writers
• Google AdWords & Analytics
Certified Staff
• Google Certified Partner
Reputation
• 2011 Inc. 500 honoree
• 2013 Inc. Hire Power Winner
• Recognized leader in search and social
for local business
• Two decades in online media
• Best Places to Work, 2014
ABOUT
@searchinfluence @paulalmkeller
6. Search Engine Optimization (SEO) is the process
of influencing the visibility of a website in a
search engine’s organic search results.
WHAT IS “SEO?”
@searchinfluence @paulalmkeller
8. IS SEO WORTH
THE EFFORT?
37% of clicks go to the #1 position
60% of clicks go to the top 3
90% of clicks go to sites on page 1
9. ● Content heavy
● Outreach in a must in a 2016 SEO strategy
● Leveraging existing relationships & creating new
● It’s what Google wanted all along
@searchinfluence @paulalmkeller
“Brands are how you sort out the cesspool of the Internet”
- Eric Schmidt, 2008
PR PROS NATURALLY HAVE SEO
SKILLS
12. 6 PLACES TO GET LINKS &
BUILD AUTHORITY
1. Sites that already rank for your targeted keywords &
topics
2. Historical media mentions & brand mentions
3. Future media mentions
4. Online press release distribution
5. “Local” (not just to NOLA) directories
@searchinfluence @paulalmkeller@searchinfluence @paulalmkeller
17. 1. Keywords - or topics
2. Content - the website
3. Connections - link & authority building
Lather, Rinse, Repeat!
SEO 101
@searchinfluence @paulalmkeller
18. KEYWORD & TOPIC RESEARCH
Don’t Guess! Use FREE Tools.
Google AdWords
https://adwords.google.com/KeywordPlanner
Google Trends
http://www.google.com/trends/
@searchinfluence @paulalmkeller
19.
20.
21. Keyword
Avg. Monthly
Searches
things to do in new orleans 40500
new orleans events 5400
new orleans things to do 4400
concerts in new orleans 2900
new orleans concerts 2400
events in new orleans 2400
things to do new orleans 1900
new orleans opera 1000
live music new orleans 880
new orleans theater 720
concerts new orleans 480
new orleans entertainment 480
new orleans live music 480
new orleans music venues 390
events new orleans 390
things to do in new orleans la 390
shows in new orleans 320
new orleans shows 320
theaters in new orleans 320
new orleans ballet 320
@searchinfluence @paulalmkeller
25. PLAN YOUR
CONTENT:
SPECIFICS
• What makes the business unique?
• Everyone can say they have
“Great customer service” – why
is it great?
• Purchase / reservation process
• Cost
• Expectations
• Examples
• Dress code
@searchinfluence @paulalmkeller
28. CRAFT
YOUR
CONTENT
Google looks to certain elements
on the page for clues on what the
page is about.
Google will reward you if all on-site content
is unique and high quality.
Include the specific topic in all available
elements of the page including:
• TITLE TAGS
• META DESCRIPTIONS
• ON-PAGE HEADINGS
• ON-SITE CONTENT
• ~500 words
• IMAGE ALT TAGS
@searchinfluence @paulalmkeller
29. TITLE TAG
Visible:
1. At the top of the
browser window
2. In search results as the
blue / bold title
@searchinfluence @paulalmkeller
30. META DESCRIPTION
Built into the HTML of a webpage and acts
as a summary or description of that page’s
content.
The Meta Description is also displayed in the 2
lines of black text on a SERP.
31. PAGE HEADINGS (H1s & H2s)
Heading tags create structure and provide visual cues to the reader.
@searchinfluence @paulalmkeller
33. OTHER TYPES OF CONTENT
ON-SITE & OFF-SITE
● Photos and other images
● Videos
● Press releases
● Social media posts
● White papers, guides and ebooks
@searchinfluence @paulalmkeller
35. 5 PLACES TO GET LINKS &
BUILD AUTHORITY
1. Sites that already rank for your targeted keywords &
topics
2. Historical media mentions & brand mentions
3. Future media mentions
4. Online press release distribution
5. “Local” (not just to NOLA) directories
@searchinfluence @paulalmkeller
38. #2: EARNED MEDIA & BRAND MENTIONS
1. Review Cision / other reports of
historically earned media
2. Use my Google trick to find
additional brand mentions (see next
3 slides)
@searchinfluence @paulalmkeller
42. #3: FUTURE MEDIA MENTIONS
● Just ask for a link!
● Some sites’ editorial standards won’t
allow it, MOST WILL!
● Provide “deep” URLs (not just the
homepage)
@searchinfluence @paulalmkeller