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Supercharge & Make Your Business Searchable on Google.pptx

Search Engine Optimisation (SEO)

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Supercharge & Make
Your Business
Searchable on Google
About Eugene The SEO King Macarius
• Former Digital Director of Standard Chartered Bank,
Retail Banking in Singapore.
• Digitalisation efforts of the Catholic Church in
Singapore: infrastructure setup, website & social media
presence.
• Prior experiences are Implementation of Customer
Relationship Systems and Shopper Loyalty
Programmes as well as consulting the lawyers on
PDPA implementation for major shopping mall groups
in Singapore.
• Avid Digital Marketing Strategist as well as a
Certified Search Engine Optimization (SEO)
Principal Consultant & Coach. - SEO King
• Manages 360 Digital Marketing Campaigns for
corporations and Small Medium Enterprises (SMEs) to
create a Digital Footprint to Attract, Engage and Retain
more customers.
• Mentor for Lithan Academy for the Professional
Diploma in Digital Marketing Implementation.
• Mentor for Republic Polytechnic - Entrepreneurship
Community Mentorship Scheme
Supercharge & Make Your Business
Searchable on Google
1. Introduction to Search Engine Optimisation
2. Getting into the Mind of Google – How it works
3. Case Study of a Searchable Business
4. Steps to make your Business Easy to Find
5. Conclusion: Leverage SEO to be searchable
Introduction to Search Engine Optimisation
SEO is the process of
improving your
website's visibility in
search engine results.
And more exposure in
search engine results
means more visitors who
are looking for you.
Is it all about
keywords?
How you expect people to remember
your business?
Introduction to Search Engine Optimisation
• The more keywords you rank for the better
people know your product/services and company.

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Supercharge & Make Your Business Searchable on Google.pptx

  • 1. Supercharge & Make Your Business Searchable on Google
  • 2. About Eugene The SEO King Macarius • Former Digital Director of Standard Chartered Bank, Retail Banking in Singapore. • Digitalisation efforts of the Catholic Church in Singapore: infrastructure setup, website & social media presence. • Prior experiences are Implementation of Customer Relationship Systems and Shopper Loyalty Programmes as well as consulting the lawyers on PDPA implementation for major shopping mall groups in Singapore. • Avid Digital Marketing Strategist as well as a Certified Search Engine Optimization (SEO) Principal Consultant & Coach. - SEO King • Manages 360 Digital Marketing Campaigns for corporations and Small Medium Enterprises (SMEs) to create a Digital Footprint to Attract, Engage and Retain more customers. • Mentor for Lithan Academy for the Professional Diploma in Digital Marketing Implementation. • Mentor for Republic Polytechnic - Entrepreneurship Community Mentorship Scheme
  • 3. Supercharge & Make Your Business Searchable on Google 1. Introduction to Search Engine Optimisation 2. Getting into the Mind of Google – How it works 3. Case Study of a Searchable Business 4. Steps to make your Business Easy to Find 5. Conclusion: Leverage SEO to be searchable
  • 4. Introduction to Search Engine Optimisation SEO is the process of improving your website's visibility in search engine results. And more exposure in search engine results means more visitors who are looking for you.
  • 5. Is it all about keywords?
  • 6. How you expect people to remember your business? Introduction to Search Engine Optimisation • The more keywords you rank for the better people know your product/services and company.
  • 7. Evolution of Search & The Rise of Google
  • 8. WILL SEO BRING LEADS TO MY BUSINESS? Which Came First the Google or the Yahoo? RELEVANCE TECHNOLOGY ALGORITHMS
  • 10. Google Panda • FEB 2011 • On Page filter to flag poor quality content • Mainly to handle keyword stuffing and sites with thin content. • Outcome is to ensure relevant results return that have quality content on sites. Google Penguin • APR 2012 • Off page penalty to flag sites with spammy links. Google Pigeon • JULY 2014 • Local search update. • Prominence of local listings based on proximity & local reference. Google Hummingbird • SEPT 2013 • Conversational Search. • Understand user search intentions better. • Understand whole sentences vs just individual words. Google RankBrain • OCT 2015 • To better handle never seen before search queries. • New Company or New Property Launch. • Machine Learning (AI) to better understand user search intent and also sentiments. GOOGLE MADE ALGORITHM UPDATES
  • 11. Do you want to Get into the mind Of Google?
  • 12. Getting into.. The MIND Of GOOGLE! TOPICAL What is the key Topic / Idea? 1. Keyword & synonyms. 2. Keyword repeat ion on different pages stress that site is about this keyword. CONTEXTUAL What Type of Info? For eg. Apple 1. Apple the Fruit 2. Apple the Company & its Products RELEVANCY Is it Relevant? 1. The moment Google stops being relevant in its search results, Yahoo takes over. 2. This is a BIG factor!! Hence Google Dance. www.IMSeoKing.com AUTHORITY Where is Info Seen? 1. Initially volume of backlinks. 2. PR & Social Media. 3. Quality of backlinks vs quantity. 4. Don’t go crazy on backlinks. How does Google look at Content?
  • 13. Google Page #1 is Easy to Achieve? (A live Case Study)
  • 15. Google SEO – The Secret Sauce Who Search For Me? What are They Searching Configuring My Content Get Backlinks My Website Health or Technical SEO Being Searchable on all Content Format
  • 16. Who search for me? (The Secret Sauce)
  • 17. Who is my potential buyer? How to Identify Your Target Audience?
  • 18. Knowing Your Customer Avatar When you try to sell to everyone, you end up selling to no one! • If you do not understand who your market is, you will be advertising wrongly and might be attracting the wrong crowd even. • If you are targeting to the right audience, they will feel that you understand their problem or pain or needs and BUY from you! • Can you map her to a person E.g. your niece
  • 20. What they search for? Tourist in Singapore Car Rental Company Singapore Car Rental Airport Where to Rent Car? Want to Drive Grab
  • 21. Configuring Your Content in Google (The Secret Sauce Mindmap Sketch)
  • 22. Main Title: The main title of the article should contain the article keyword that we wish to rank for. The keyword is usually located closer towards the left or starting the title. Sub Titles: For an article minimum is to have at least 2 or 3 subtitles. Each subtitle will have to contain the keyword in it. Images: rename images to include keyword as part of image name. First Paragraph: The first paragraph of the article must contain the keyword preferable as starting with the keyword or placing the keyword at the left most possible position, nearer to the starting sentence of the paragraph.
  • 23. Content Block: As a tough guide if your content is 3 paragraphs, then the keyword should at least appear 2 times in that content block. Each content block must build upon the previous one to tell a story. An article can contain as many content block as possible so that the total words meets the article requirement of at least 500 to 800 words per article. Last Paragraph: In the last paragraph, the last sentence has to have the keyword towards the end of the sentence when possible or closest to it.
  • 25. P S D R • How Fast are the links built or formed. • The Faster the better? • What about viral content over social media? SPEED OF LINK BUILDING • Vary the link sources as much as possible, get as many links from different sources to your website. • Links from one sources only? Only Facebook shares? LINK DIVERSITY • How many links are linked to this website. • More links to my website better or worse? What do you think? LINK POPULARITY • How credible are your Links? • News sites Vs Blogger Reviews. Which is better? • Industry specific portal featured articles. LINK REPUTATION & AUTHENTICITY Off Page SEO: Important Considerations in Link Building
  • 27. Prioritize User Experience (UX) Core Web Vitals are a set of metrics related to Speed, Interactivity and Visual Stability. 1.Mobile Friendliness: Evaluate web performance on mobile devices. Use Google’s mobile-friendly test. 2.Safe Browsing. Check the Security Issues report in Search Console for any issues with safe browsing. 3.HTTPS: An authentication and security protocol implemented in browsers. For pages that load over a secure HTTPS connection, it will display a lock icon in the browser address bar. The URL will begin with HTTPS. 4.No instructive interstitials. Ensure no blocking or popup ads on almost or all the page; this can lead to a bad user experience for desktop and mobile users. Core Web Vitals & User Page Experience My Website Health or Technical SEO
  • 28. Searchable in all Content Formats (The Secret Sauce)
  • 29. Are You Searchable in all Content Formats? 1.Maps 2.Videos 3.Photos 4.Website Being Searchable on all Content Format
  • 30. Don’t let an SEO Company Fool You! Rank Company Name is easiest to rank!
  • 31. SEO Deconstructed: Ingredients for Ranking in Google • Research and Knowing the Target Market & Customer Avatar. • Knowing the Competitor’s Playground. Where they have presence? • Google must know where your business service area is! • Always use Google Properties: Maps, Business Profile, Youtube. • List your business in Google Business Profile. Maps location to your website. • Backlinks & Have a presence in YouTube & Social Media. • Website Key Attributes: Load Speed, Mobile Optimisation & SSL. • Website Structure: Navigation, On Page, Off Page, Category & Tags. • Website Content Optimisation: Text, Images, Videos & External links. • Website to be Readable for human then Search Engines.
  • 32. Bold Predictions of SEO Google Love Google Concept Google buying more technologies 1. Expect Google to buy more technologies. 2. What are some of Google’s failed technology? 3. What are the possible searches to get your business listed in Google? Image Search, Maps, Videos, Organic, News, Shopping Relevancy & Contextual Search / AI A more relevant search engine 1. Google’s name of the game is relevant. 2. SGE, Search Generative Experience 3. Google’s shift of focus from keyword centric to a more wholesome search that involves contextual search. Voice Search Search More Conveniently 1. Allows for search on the go, eg. when driving. 2. Not fully adopted yet but this might be fully adopted in the next 5-8 years. Better detection of Fake News Relevant Information 1. Google putting more emphasis on the following considerations in pulling out relevant content: (a) Reviews of Biz (b) Reputation of Biz (c) Locality of Business (d) Media Exposure of Biz 01 02 03 04
  • 33. Emerging Trends or Technology Go Live Technology Reach out Instantly 1. Group of ready users online, technology reaches out to them automatically the moment you go live. 2. Dual streaming technology allows you to stream live on at least 2 platforms. 3. Insta Story, Fb Live, IG TV, Tiktok, Webinars. 4. LinkedIn Live trial for go live in USA. Chat Bots Customer Centric Marketing 1. Marketing Bots: Good customer journey as easy as filling up a form, answer question to get to what you need. 2. Chatbots can be programmed for customer service issues or support. 3. FB Messenger Bots, Telegram Bots Instant Messaging (IM) Or Conferencing Communicate Effectively 1. Facebook Ads can be blocked; browser ad blocker. 2. Emails can go to spam folder. 3. Reach out instantly. 4. Run Fb Ads to Fb Messenger or WhatsApp. 5. WhatsApp, Telegram, WeChat, Line, Skype Big Data Analytics 1. Visitor Analytics & Behaviour 2. Competitor Spying 3. Customer Service Information – Customer preference 4. Loyalty program 5. Sales Data 6. Google Analytics is key to understanding your web visitor. 01 02 03 04 33
  • 34. Putting it altogether! Google Analytics Google Spider Domain & Hosting External Backlinks External Backlinks (Social Media ) also known as Social Signals Google XML Sitemap “Hey Google, wave wave, my site has got new content!!” Informs Google when site is updated. www.web.com A good website should contain the following. 1. Tracking & Analytics Code: a) Google Adword Pixel, Facebook Pixel & LinkedIn Insight Tag b) Hotjar c) Google Analytics 2. Website Platform based on purpose: a) Normal Website: Wordpress (no Wix) b) E-Commerce: Shopify / Woo Commerce 3. The Look: Theme or Skins 4. Functions Needed: a) Wordpress: Plugins b) Shopify: Apps 5. Website Structure & Content a) Keyword in Domain b) Design of menu structure c) Post topic, category and tags d) Internal linking of posts. Website Ads 1. Google Ads a) Search Ads b) Youtube Ads c) GDN Ads – Adsense sites 2. FB Ads 3. LinkedIn Ads
  • 35. FREE ONLINE MARKETING COMMUNITY MY FREE GIFT TO ALL The learning continues at: Telegram.IMSeoKing.com Subscribe @ IMSeoKing.com +65 96688875 Thank You!! Be on the Radar of Google Always.