Pigeon? Shit. Who Cares? #StateofSearch

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One more algo update for the Google dance track. I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out. Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does. As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.

PIGEON?
SHIT. WHO CARES…
ONE MORE ALGO UPDATE FOR THE
GOOGLE DANCE TRACK
November 17, 2014 – DFWSEM State of Search

ABOUT
SEARCH INFLUENCE
Helping customers successfully market online since 2006.
Search Influence
• 90 full and part-time
employees
• 60 contract writers
• Google AdWords &
Analytics Certified Staff
• Thousands of clients in
most industries
Reputation
• 2011 Inc. 500 honoree
• 2013 Inc. Hire Power Winner
• Recognized leader in search and
social for local business
• Two decades in online media
• Best Places to Work, 2014
Confidential, Property of Search Influence, LLC © 2014

WHAT IS
SEARCH
INFLUENCE?
Systems, software, and
really smart people
building scalable, kick-ass
online marketing.
@searchinfluence
Confidential, Property of Search Influence, LLC © 2014

ABOUT MEWILL SCOTT
• First website online in 1994
• Built 2,500 web sites in 18 months with a
production staff of 12 (2002).
• Part of team which took Sprint Yellow Pages
from zero to 1,000,000 monthly visitors in 18
months (2005)
• Preaching the Gospel of Facebook Ads for
local business since 2009
• Produced more than 150,000 pages of web
copy in 2013
• Local U Faculty member and forum moderator
• Search Engine Land columnist
@w2scott

FLASHBACK:
PUBCON NOLA 2014
@searchinfluence

BECAUSE,
GOOGLE SUCKS.
@w2scott Luna the Lamprey to tweet in effort to save fish

GOOGLEHAS A WEAKNESS:
BIG “AUTHORITY” SITES
• YouTube
• Yelp
• Pinterest
• Facebook
• Houzz
• YP.com
• And more…
@w2scott

MORE SCATALOGICAL
REFERENCE
@searchinfluence

THE INTERNET CESSPOOL
@searchinfluence
"Brands are the
solution, not the
problem," Mr. Schmidt
said. "Brands are how
you sort out the
cesspool.”
Eric Schmidt, 10/2008
http://adage.com/article/media/google-s-schmidt-internet-cesspool-brands/131569/

WIKIPEDIA: CESSPOOL
(CESSPIT)
@searchinfluence
Note: scum rises
to the top.
“used for the
temporary
collection and
storage of
feces, excreta
or faecal
sludge”
Wikipedia
(first Google result for
“cesspool”)
“Bedrijfsafval". Licensed under Public domain via Wikimedia Commons

GOOGLE IMAGES:
“CESSPOOL”
@searchinfluence

ADVERTISING USED TO BE
MORE OBVIOUS
@searchinfluence

ADS USED TO BE OBVIOUS
https://www.behance.net/gallery/1998561/Americas-Country-Store-Advertising-Circular
@searchinfluence

ADS USED TO BE OBVIOUS
http://www.washingtonpost.com/blogs/erik-wemple/wp/2013/01/15/the-atlantics-scientology-problem-start-to-finish/
@searchinfluence Confidential, Property of Search Influence, LLC © 2014

ADS USED TO BE OBVIOUS
http://adage.com/article/media/york-times-shrinks-labeling-natives-ads/294473/
@searchinfluence Confidential, Property of Search Influence, LLC © 2014

ADS USED TO BE OBVIOUS
@searchinfluence Confidential, Property of Search Influence, LLC © 2014

IF YOU CAN’T BEAT ‘EM…
http://services.google.com/fh/files/misc/buzzfeed-case-study.pdf
@searchinfluence Confidential, Property of Search Influence, LLC © 2014

SO BACK TO THE CESSPOOL
@searchinfluence

GUESS WHAT,
GOOGLE
FAVORS
YOUTUBE
@w2scott Confidential, Property of Search Influence, LLC © 2014

@searchinfluence Confidential, Property of Search Influence, LLC © 2014

OH, AND THEY
REALLY LIKE
BIG SITES TOO
@w2scott Confidential, Property of Search Influence, LLC © 2014

YOU MAY WANT
TO AVERT YOUR
EYES
@w2scott

BARNACLE SEO
IS NOW THE
COST OF ENTRY
@w2scott

BUT HOW DO WE FIND THE
PLACES TO BARNACLE?
@searchinfluence

DUH,
GOOGLE
Start at the source
@w2scott
define:SPAM
Answer:
• Search
• Positions
• Above
• Mine

RANKING
REPORTS
Oh come on, you know you
do it.
@w2scott

CITATION
RESEARCH
WHITESPARK
Local Citation Finder
@w2scott

HOW WE DO IT
“bounce like beyonce”
@searchinfluence Confidential, Property of Search Influence, LLC © 2014

HOW WE DO IT
“juvederm xc”
@searchinfluence Confidential, Property of Search Influence, LLC © 2014

THANK YOU!
wscott@searchinfluence.com
searchinfluence.com/blog
@w2scott

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Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!

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Pigeon? Shit. Who Cares? #StateofSearch

1. PIGEON? SHIT. WHO CARES… ONE MORE ALGO UPDATE FOR THE GOOGLE DANCE TRACK November 17, 2014 – DFWSEM State of Search

2. ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006. Search Influence • 90 full and part-time employees • 60 contract writers • Google AdWords & Analytics Certified Staff • Thousands of clients in most industries Reputation • 2011 Inc. 500 honoree • 2013 Inc. Hire Power Winner • Recognized leader in search and social for local business • Two decades in online media • Best Places to Work, 2014 Confidential, Property of Search Influence, LLC © 2014

4. OUR TEAM @searchinfluence

5. ABOUT MEWILL SCOTT • First website online in 1994 • Built 2,500 web sites in 18 months with a production staff of 12 (2002). • Part of team which took Sprint Yellow Pages from zero to 1,000,000 monthly visitors in 18 months (2005) • Preaching the Gospel of Facebook Ads for local business since 2009 • Produced more than 150,000 pages of web copy in 2013 • Local U Faculty member and forum moderator • Search Engine Land columnist @w2scott

6. FLASHBACK: PUBCON NOLA 2014 @searchinfluence

7. BECAUSE, GOOGLE SUCKS. @w2scott Luna the Lamprey to tweet in effort to save fish

8. NOT SEO. GOOGLE KUNG FU. @w2scott

9. GOOGLEHAS A WEAKNESS: BIG “AUTHORITY” SITES • YouTube • Yelp • Pinterest • Facebook • Houzz • YP.com • And more… @w2scott

10. MORE SCATALOGICAL REFERENCE @searchinfluence

11. THE INTERNET CESSPOOL @searchinfluence "Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool.” Eric Schmidt, 10/2008 http://adage.com/article/media/google-s-schmidt-internet-cesspool-brands/131569/

12. WIKIPEDIA: CESSPOOL (CESSPIT) @searchinfluence Note: scum rises to the top. “used for the temporary collection and storage of feces, excreta or faecal sludge” Wikipedia (first Google result for “cesspool”) “Bedrijfsafval". Licensed under Public domain via Wikimedia Commons

13. GOOGLE IMAGES: “CESSPOOL” @searchinfluence

14. ADVERTISING USED TO BE MORE OBVIOUS @searchinfluence

15. ADS USED TO BE OBVIOUS https://www.behance.net/gallery/1998561/Americas-Country-Store-Advertising-Circular @searchinfluence

16. ADS USED TO BE OBVIOUS http://www.washingtonpost.com/blogs/erik-wemple/wp/2013/01/15/the-atlantics-scientology-problem-start-to-finish/ @searchinfluence Confidential, Property of Search Influence, LLC © 2014

21. SO BACK TO THE CESSPOOL @searchinfluence

45. YOU MAY WANT TO AVERT YOUR EYES @w2scott

48. BARNACLE SEO IS NOW THE COST OF ENTRY @w2scott

49. BUT HOW DO WE FIND THE PLACES TO BARNACLE? @searchinfluence

50. DUH, GOOGLE Start at the source @w2scott define:SPAM Answer: • Search • Positions • Above • Mine

51. RANKING REPORTS Oh come on, you know you do it. @w2scott

52. CITATION RESEARCH WHITESPARK Local Citation Finder @w2scott

53. THIS IS… @searchinfluence

56. THANK YOU! wscott@searchinfluence.com searchinfluence.com/blog @w2scott

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